71
/ 100
B
Good
Overall Domain Score
SEO 69 · LLM 55 · Perf 91
69
π SEO Score
9 / 13 checks passed
55
π€ LLM Readiness
6 / 11 checks passed
91
β‘ Performance
10 / 11 checks passed
π Extracted Page Tags
Title Tag
Retirement, Investments, and Insurance | Principal
Meta Description
Letβs keep your finances simple. Insure what you have. Invest when youβre ready. Retire with confidence.
H1 Heading
None found
Canonical URL
https://www.principal.com/
π SEO Audit
69/100β
Title Tag
Length: 50 chars (Ideal: 30-60).
β
Meta Description
Length: 104 chars (Ideal: 50-160).
β H1 Tag
Found 0 H1 tags. Exactly 1 is recommended.
β
Canonical URL
Canonical URL is set.
β
Open Graph Tags
Found 7 OG properties (4+ recommended).
β
Indexability
Page allows indexing.
β
Mobile Viewport
Viewport meta tag present.
β Image Alt Text
1 of 5 images missing alt.
β Sitemap
No sitemap found in robots.txt.
β Heading Hierarchy
Missing H1 or H2 tags.
β
Internal Links
Found 6 internal links.
β
HSTS Security
HSTS header present.
β
HTTPS
Loads securely over HTTPS.
π€ LLMO
55/100β
Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
β
Schema Entities
Types: corporation, webpage
β FAQ Schema
Missing FAQ schema.
β
Contextual Summary
Description provides good AI context.
β E-E-A-T (Author)
No author meta or schema.
β Organisation Schema
Missing Organization schema.
β Breadcrumb Schema
Missing BreadcrumbList.
β
AI Crawler Access
AI agents not blocked.
β
Language Declaration
Language set to 'en'.
β
Semantic Structure
Uses <main> or <article>.
β Entity Verification Links
No entity validation links.
β‘ Performance
91/100Network Waterfall (Total: 230ms)
- DNS: 125ms
- Connect: 126ms
- TTFB: 150ms
- Download: 80ms
β
Time to First Byte (TTFB)
TTFB: 150ms (Target: < 600ms).
β
HTML Payload Size
Raw HTML: 24.3KB (Target: < 150KB).
β
Text Compression
Compression enabled (gzip).
β
Cache Policies
Cache-Control headers set.
β
CDN Usage
Edge delivery detected.
β
Secure Delivery (HTTPS)
Served securely.
β Modern Protocol
Using HTTP/1.1.
β
Native Lazy Loading
Images use loading='lazy'.
β
Minified Assets
Minified .js/.css referenced.
β
Preload / Preconnect Hints
Resource hints found.
β
Character Set
UTF-8 declared.
π‘οΈ Security & Blacklist
Cleanβ
Domain is clean.
β
Spamhaus DBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
SURBLVerify β
Not listed β no threats detected.
β
URIBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
Google Safe BrowsingVerify β
No unsafe content found per Google Safe Browsing.
βοΈ Technologies
CMS
Drupal
E-Commerce
Magento
Analytics & Tracking
Google Tag Manager
π WHOIS
Registrar
Network Solutions, LLC
Registered
1995-01-09
Expires
2034-01-08
Last Updated
2024-12-17
Status
client transfer prohibited
Name Servers
auth111.ns.uu.net, auth120.ns.uu.net, dca-ans-01.inet.qwest.net, svl-ans-01.inet.qwest.net
π DNS Records
| Type | Value |
|---|---|
| A | 23.185.0.2 |
| MX | mxa-002f7901.gslb.pphosted.com |
| MX | mxb-002f7901.gslb.pphosted.com |
| TXT | v=spf1 mx include:_spf.principal.com -all |
| TXT | _mqqx3cjc0aesvhnu05jm9m0t8xi8hhd |
| TXT | _w1zbpsrs23owbno9rds66a0iq0x49pb |
| TXT | they-do-domain-verification-tm76ht=cfI22IxgNJ0Ewit6xjwxGmqX0 |
| TXT | adobe-idp-site-verification=a7ae9e72fa263a14cd9b182508844729559a9b654ab5382c0ea15d51fd8a5fd6 |
| TXT | amazonses:uXtY7WvzXHFaXyhqkwxCMPlUE1p+5pg/Zk8DzfP6+QM= |
| TXT | apple-domain-verification=4OIBi2XyLsX1QhlT |
| TXT | amazonses:/W88mug6mVLYMDjxBp17XeOufH2O8lUEBN35MukpyuE= |
| TXT | amazonses:FYcZQrr3aB2UG3WQfmS1md1j571PRxaGHGTIIehQW60= |
| TXT | webexdomainverification.=f0dc140a-bfe4-4c22-9ee6-b820b2193bfb |
| TXT | mongodb-site-verification=6bIf32LKASwkffdqIDmtQwW27GlpfEkq |
| TXT | wiz-domain-verification=43d43181dbd9a61a32650cb188610309d019d2d87aceddf29bd384da06e9bb62 |
| TXT | stripe-verification=AC296BA04EC39475DD9C6C4D95FF8123DD6FBE5690002858135BAC7F1930B80A |
| TXT | _eztroem6rkt3ditnlm6uxsvj4q93ctm |
| TXT | _sqdzp6ceis6gk8i6i2u61ukebryl4pv |
| TXT | flexera-domain-verification-idnjbimmrvzvqcth |
| TXT | pexip-ms-tenant-domain-verification=9597b6a8-2926-495a-95e5-e9aa716e436f |
| TXT | wrike-verification=MjQxMTA4Njo4M2FmZDA3YmQ1NjBiNTU5MTU0Mjk3OTBlYWM5YTk1OWQxY2FmNjU4ZjkzMTM1Nzg5ZmU2ODAwMjJjOTIyODNh |
| TXT | MS=ms72057624 |
| TXT | _pifyq00roessp8c0oplmxb8417h0eaf |
| TXT | h1-domain-verification=x8pieWNVkzUEhaR8wMKq2ZaBXeHC5FQ5S8apk4SqzNtpNSQz |
| TXT | Dynatrace-site-verification=d4ec047a-af20-4871-83a2-5bd2c8750f06__ndpqqno2eu41fl3fr1jb52hab0 |
| TXT | Dynatrace-site-verification=159146f8-442c-428c-8c90-aaa8e7d38f2b__2pkbdn19b6pr5j7o57aq0soc20 |
| TXT | _r5obyz7tjc2jr7k3lsir8d9ml3jt08l |
| TXT | onetrust-domain-verification=8a9d393c87354f30b7819d12aa9a4eca |
| TXT | amazonses:maxFWS9ObfCu6rlM1bMqpVXgGR+iHQxwp1w4zc8Migo= |
| TXT | SFMC-Ue7cUiodxAh2li2kfBlznBM0sZso1qsZyCRP6-9z |
| TXT | miro-verification=f7f7acb6bb1691076e3469948fd142ffb28ffe9d |
| TXT | SFMC-SsgxOjpGXrO-tKooTnD1qXdIHXu1wHQg-rQplyTc |
| TXT | _z50ncpcpq8jvfdyoj6ea81anvuyiuy9 |
| TXT | dell-technologies-domain-verification=principal.com_9b20510b-0f69-4646-97fb-f5e14e7cf5ab_1684614229 |
| TXT | onetrust-domain-verification=3a89e12533df4733be028667c36a1316 |
| TXT | google-site-verification=SFFatq3qTogVoqH0z5vDgLRsatABPDYn6qdJzTwCv0o |
| TXT | _exult3c5be9imapba04l0qe90zxheak |
| TXT | _ujjotjn3zq2ousapkmq4wf5btbb8bca |
| TXT | facebook-domain-verification=4jnu65oyzjl23ynkjsgm9yos4tki2n |
| TXT | dtm-domain-verification=J8O8lecf50QkGFzxCL8u62J_MvxSwAsynlHr2yvpj-w |
| TXT | /3q6qat62MMAlkX7UYQjtvcXA0dIqJjIRvoms3nX4J0U8/eNx3rsh+5AjMRBxib2UpaNtlews077O+r/av5YTg== |
| TXT | amazonses:7Y36GUaO3fYeruY+fnrQNYSSDbt0djbiMnIhQHxL8Eg= |
| TXT | ZOOM_verify_Hsm4IZ3JTI21CjmnuUXGWA |
| TXT | nintex.61ba75114b244c00685f5166 |
| TXT | stripe-verification=1C9095D18AB3A6DC7FACA4F431974F91D37BF9294D840814908E4E1887124733 |
| TXT | amazonses:WZLYwtoyKXezHB5UJxrejPzDBsVXbGG6hIg0sT9C43k= |
| TXT | configcat-domain-verification=08da0050-cd0f-4eb1-84a0-ffb13f126776 |
| TXT | google-site-verification=k4qhZFR_kio-q9q9MKQ8hOzy_yWuESrDccmBsw5g76M |
| TXT | SFMC-OhiS4wwmqr4zayQ6m8wGBDgfUJt0S_01Pr16gbD8 |
| TXT | onetrust-domain-verification=6a4ca3cf29404f66a4366b59294dc0c7 |
| TXT | atlassian-domain-verification=XHdp3RKrZs2+vebIYOd3d3oOVQclHUdnxAG/xTqFjVZfU4CMIbeDShNPYLf5Qc76 |
| NS | auth111.ns.uu.net |
| NS | dca-ans-01.inet.qwest.net |
| NS | auth120.ns.uu.net |
| NS | svl-ans-01.inet.qwest.net |