67
/ 100
C
Average
Overall Domain Score
SEO 77 · LLM 55 · Perf 64
77
π SEO Score
10 / 13 checks passed
55
π€ LLM Readiness
6 / 11 checks passed
64
β‘ Performance
7 / 11 checks passed
π Extracted Page Tags
Title Tag
Paula's Choice | Shop Paula's Choice
Meta Description
Achieve radiant and healthy skin with Paulaβs Choice Skincare. Shop our research-based skin care products for all skin types and skin concerns.
H1 Heading
None found
Canonical URL
https://www.paulaschoice.com/
π SEO Audit
77/100β
Title Tag
Length: 36 chars (Ideal: 30-60).
β
Meta Description
Length: 143 chars (Ideal: 50-160).
β H1 Tag
Found 0 H1 tags. Exactly 1 is recommended.
β
Canonical URL
Canonical URL is set.
β
Open Graph Tags
Found 4 OG properties (4+ recommended).
β
Indexability
Page allows indexing.
β
Mobile Viewport
Viewport meta tag present.
β
Image Alt Text
0 of 1 images missing alt.
β
Sitemap
Sitemap declared.
β Heading Hierarchy
Missing H1 or H2 tags.
β Internal Links
Found 0 internal links.
β
HSTS Security
HSTS header present.
β
HTTPS
Loads securely over HTTPS.
π€ LLMO
55/100β
Structured Data (JSON-LD)
Found 2 JSON-LD blocks.
β
Schema Entities
Types: organization, website
β FAQ Schema
Missing FAQ schema.
β
Contextual Summary
Description provides good AI context.
β E-E-A-T (Author)
No author meta or schema.
β
Organisation Schema
Business entity defined.
β Breadcrumb Schema
Missing BreadcrumbList.
β
AI Crawler Access
AI agents not blocked.
β
Language Declaration
Language set to 'en'.
β Semantic Structure
No semantic HTML5 wrappers.
β Entity Verification Links
No entity validation links.
β‘ Performance
64/100Network Waterfall (Total: 1256ms)
- DNS: 253ms
- Connect: 338ms
- TTFB: 813ms
- Download: 443ms
β Time to First Byte (TTFB)
TTFB: 813ms (Target: < 600ms).
β
HTML Payload Size
Raw HTML: 66.2KB (Target: < 150KB).
β
Text Compression
Compression enabled (gzip).
β
Cache Policies
Cache-Control headers set.
β
CDN Usage
Edge delivery detected.
β
Secure Delivery (HTTPS)
Served securely.
β Modern Protocol
Using HTTP/1.1.
β Native Lazy Loading
No lazy loading detected.
β
Minified Assets
Minified .js/.css referenced.
β Preload / Preconnect Hints
Missing preload/preconnect hints.
β
Character Set
UTF-8 declared.
π‘οΈ Security & Blacklist
Cleanβ
Domain is clean.
β
Spamhaus DBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
SURBLVerify β
Not listed β no threats detected.
β
URIBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
Google Safe BrowsingVerify β
No unsafe content found per Google Safe Browsing.
βοΈ Technologies
Marketing Automation
Klaviyo
Infrastructure & CDN
Cloudflare
π WHOIS
Registrar
CSC Corporate Domains, Inc.
Registered
1999-04-27
Expires
2026-04-27
Last Updated
2024-07-10
Status
client transfer prohibited
Name Servers
ns1-44.azure-dns.com, ns2-44.azure-dns.net, ns3-44.azure-dns.org, ns4-44.azure-dns.info
π DNS Records
| Type | Value |
|---|---|
| A | 13.248.160.137 |
| A | 76.223.34.124 |
| MX | paulaschoice-com.mail.protection.outlook.com |
| TXT | atlassian-domain-verification=8ea5Ub2CAEo01gjnL4Z8f65uZV2/YWYFewry9GVmPGv2JcWiI2/hyX1vQiFfWU01 |
| TXT | pccentralportal.azurewebsites.net |
| TXT | paneltestportal.azurewebsites.net |
| TXT | atlassian-domain-verification=jrVwbtKFlIMY4jQFkNZOotrwnYqBHV4U/IVBsE2ban134ZFapBfqwJQcnQgn5zGC |
| TXT | miro-verification=d07d25a866ffe3b4681caea454d26d7c398a893c |
| TXT | v=spf1 mx include:sendgrid.net include:spf.protection.outlook.com include:spf.exclaimer.net include:stspg-customer.com include:mail.zendesk.com include:_spf.psm.knowbe4.com include:_spf.salesforce.com -all |
| TXT | adobe-idp-site-verification=c55f0d16de6e849328dcc0ed99aeee67c055e23bfdb16bac3ef54778b0c3c2a8 |
| TXT | canva-site-verification=XR8oIy_BleJxf21n4er59A |
| TXT | google-site-verification=gLqZEAfIAjrVlmmzBSJRqUidES8JQsSKH9v4rG5fF6c |
| TXT | klaviyo-site-verification=VRqeTb |
| TXT | google-site-verification=rQPHwsyhB-SGt81C29KeO8ynw_P7GeLDitrY9qYF4I0 |
| TXT | anthropic-domain-verification-eacfkw=dCwHsxIMFKcBcFn2v6BsaJXqB |
| TXT | amazonses:4zbg3x6rmjld4rocps9ar9ilc72pwmaujpa3bkfm0nk= |
| TXT | h5srkhva/t3ckv7cartw7e6pbxgycy1egdkzuweyb8ndb+jcistjl3ryz/4n1rt0fj20zgpngyf5bqs9yf+dva== |
| TXT | status-page-domain-verification=2q4cpmmc9cys |
| NS | ns4-44.azure-dns.info |
| NS | ns1-44.azure-dns.com |
| NS | ns2-44.azure-dns.net |
| NS | ns3-44.azure-dns.org |