bat.com

Scanned URL: https://bat.com

📅 Scan completed: April 12, 2026 at 8:50 AM

61
/ 100
C
Average
Overall Domain Score
SEO 85 · LLM 45 · Perf 45
85

πŸ” SEO Score

11 / 13 checks passed

45

πŸ€– LLM Readiness

5 / 11 checks passed

45

⚑ Performance

5 / 11 checks passed

πŸ“ Extracted Page Tags
Title Tag
British American Tobacco - Home
Meta Description
The home of BAT, a leading multi-category consumer goods company that provides tobacco and nicotine products to millions of consumers around the world.
H1 Heading
British American Tobacco
Canonical URL
https://www.bat.com/
πŸ” SEO Audit
85/100
βœ… Title Tag
Length: 54 chars (Ideal: 30-60).
βœ… Meta Description
Length: 152 chars (Ideal: 50-160).
βœ… H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
βœ… Canonical URL
Canonical URL is set.
❌ Open Graph Tags
Found 0 OG properties (4+ recommended).
βœ… Indexability
Page allows indexing.
βœ… Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
14 of 25 images missing alt.
βœ… Sitemap
Sitemap declared.
βœ… Heading Hierarchy
H1 and H2 structure detected.
βœ… Internal Links
Found 179 internal links.
βœ… HSTS Security
HSTS header present.
βœ… HTTPS
Loads securely over HTTPS.
πŸ€– LLMO
45/100
❌ Structured Data (JSON-LD)
No JSON-LD found.
❌ Schema Entities
No schema entities.
❌ FAQ Schema
Missing FAQ schema.
βœ… Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
❌ Organisation Schema
Missing Organization schema.
❌ Breadcrumb Schema
Missing BreadcrumbList.
βœ… AI Crawler Access
AI agents not blocked.
βœ… Language Declaration
Language set to 'en'.
βœ… Semantic Structure
Uses <main> or <article>.
βœ… Entity Verification Links
Social/publisher profiles linked.
⚑ Performance
45/100
Network Waterfall (Total: 983ms)
  • DNS: 254ms
  • Connect: 255ms
  • TTFB: 669ms
  • Download: 314ms
❌ Time to First Byte (TTFB)
TTFB: 669ms (Target: < 600ms).
βœ… HTML Payload Size
Raw HTML: 30.3KB (Target: < 150KB).
βœ… Text Compression
Compression enabled (gzip).
❌ Cache Policies
Missing Cache-Control headers.
❌ CDN Usage
No CDN headers found.
βœ… Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
βœ… Native Lazy Loading
Images use loading='lazy'.
❌ Minified Assets
No minified assets linked.
❌ Preload / Preconnect Hints
Missing preload/preconnect hints.
βœ… Character Set
UTF-8 declared.
πŸ›‘οΈ Security & Blacklist
Clean
βœ… Domain is clean.
βœ… Spamhaus DBLVerify β†—
Lookup inconclusive β€” use the Verify link to check manually.
βœ… SURBLVerify β†—
Not listed β€” no threats detected.
βœ… URIBLVerify β†—
Lookup inconclusive β€” use the Verify link to check manually.
βœ… Google Safe BrowsingVerify β†—
No unsafe content found per Google Safe Browsing.
βš™οΈ Technologies
E-Commerce
Magento
Analytics & Tracking
Google AnalyticsGoogle Tag Manager
πŸ“‹ WHOIS
Registrar
Nom-iq Ltd. dba COM LAUDE
Registered
1995-03-14
Expires
2027-03-15
Last Updated
2026-02-28
Status
client delete prohibited, client transfer prohibited, client update prohibited, server delete prohibited, server transfer prohibited, server update prohibited
Name Servers
dns1.comlaude-dns.com, dns2.comlaude-dns.net, dns3.comlaude-dns.co.uk, dns4.comlaude-dns.eu
πŸ”— DNS Records
TypeValue
A45.223.155.75
MXbat-com.mail.protection.outlook.com
TXTqmwy+kewPF4aGj423Rsh4m8N/RVF1uFCRqMEfoFPW9a/dW5Q7jKijslXZO6aScbz8/tRMk+bdS5+rL3kr9cVVA==
TXTadobe-idp-site-verification=5b08f7f64a4bf91570f29f1fb0b2a9674129f42b551d79ea74a7bb843408ebf8
TXTatlassian-domain-verification=7kjnCQb91kR66NgGgkNK7xrymxNUD0e5WYxbmBbqRgqUNbDKuYj0yBglOw8wdDsh
TXTasv=9b5d25634399b4f07c8b53ea869bdbee
TXTp=MIIBIjANBgkqhkiG9w0BAQEFAAOCAQ8AMIIBCgKCAQEA6MSR1RRej6xAWY4lli5qcU37bUG4ToxXtKJ8n7lmdyT1jOQOOkZ8vJqWzNpYX5Y6EUrJ2gD9HBUrfHpMedbctP9toInkO8KZ9/gUSFy5hQP0+K4nbfACQMaoScMeCgsSJ9UNxK+esfvDGOe+6W2E9MY0JYn6HBHGh5K2Mp3LaCM3vS203N8Oz0wB9oGDcql5tCWll+DElQfZwW/VWVg4eBnVximn2pZ8DME90BaA28vPkBNO/g4yvIjVvqZ3ur7OFC2U6InTtAsg/lypLIYiUZYZOJGY93kulzKXZutjl1S9HVsuAecwVZ5pFmPVjr7Hgo3H9irW7gKcHS0C8VULYwIDAQAB
TXTSFMC-lyamcKpm-f67kTLWOA90LfFhJpdsBCzeNgA_cZ6J
TXTgoogle-site-verification=lq4akcJ0UgZHTpKzvKfkw1EFSeSFfUPZAxGLb2srXfM
TXTMS=ms84673628
TXTMS=ms99277233
TXTMS=8E52B876A630CA530C1F374924B8B6A6854A14AE
TXTMS=ms87493144
TXTK/mnu38l6JdPqy70VlTNuzoZECtrhtwZYffJwfNVH/NyVHp1fzUo03Bgnwmj2/EYxLGAW1glknbF1ZmwnEBs1A==
TXTgoogle-site-verification=nuyJU5rLGMH1JMrqKWqBNy-j9aMtHsDF79reKe5AZ3g
TXTsending_domain1063232=f4fa0795f8106f423564d3a120574c55fd02dbe927a1ab7869bd445fd6544026
TXTpardot1063232=656d7ade867f1f81dd103a64d05757d8da1f6bddb409853fc86418d75fa0e1d9
TXTflexera-domain-verification-mjvbfvgoatjhqvkv
TXTdell-technologies-domain-verification=bat.com_0fea7e71-1919-4ea9-afca-26523b84b703_1732155594
TXT_gtgyzvbt1f1qw2ayqjogltdtua73ozy
TXTzXQEWdfT9i56m+eSjQEpUUh+WGW/hygvDdKBWHiXiaMPRVha2Fp7Ck1wDcvnqF+Mf8LyRKCD8qCauCtehayIUw==
TXTIc6WqTc27FqgPacDyyRJgh8B9watyR616rcZWo4JSm75LEDsrBZLGdm+ZeK01vfSwUs1878mwzpJyl0WCQcCYw==
TXTonetrust-domain-verification=61bbfbd8b0a34756903b1cab59d65882
TXTv=spf1 ip4:20.93.80.129 include:spf.protection.outlook.com include:spf.afas.online include:_spf.innovatelecom.es include:mail.zendesk.com include:_spf-dc12.successfactors.com include:_spf.salesforce.com ~all
TXT_bsxlc1wgq8hcz1yrj5lvlogqopigv8o
TXT_6p0p97p93jwcqxkwduz6pyidlll9w5m
TXT16927b767786f740d841f9740ee029a8
TXT6tlrdkt2fxdjp1scr2gztjzx1bdr7zsx
TXTl57l43tbhplpcnhxb0bks4pgd2dlxf8q
TXTms6pws7qqbhjflbhlpxxj53856t52dwk
TXTasv=16927b767786f740d841f9740ee029a8
TXTapple-domain-verification=HlMTVSw4bXC7xVtT
TXTapple-domain-verification=ONTxyemBExTVsRGv
TXTdocusign=72434aa3-5972-4707-9b1b-ee66ea94315c
TXTdocusign=a6413c14-f102-496e-94d7-516d3f7a656e
TXTdocusign =cdb6f899-c3aa-4de2-b734-6a788d88b584
TXTamazonses:YcZkiKB4CYR0K+zTKJnzVYe1EvrLJ0VPpqVGH07M1uI=
TXTshopify-verification-code=jNasZwJIvZLW1DXucSAdTwDvd2BUdQ
TXTshopify-verification-code=omXN30vkHZubMneCELAuays2amvA0T
TXTmiro-verification=62c2c0f8f067075a7dbba57f5af6bf430fab634e
TXTgoogle-site-verification=XtGy7P0OVvsCKHnO4liVvribE3_lYWxDkEi2hgd_3Bs
NSdns3.comlaude-dns.co.uk
NSdns4.comlaude-dns.eu
NSdns1.comlaude-dns.com
NSdns2.comlaude-dns.net

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