57
/ 100
D
Below Avg
Overall Domain Score
SEO 54 · LLM 45 · Perf 73
54
π SEO Score
7 / 13 checks passed
45
π€ LLM Readiness
5 / 11 checks passed
73
β‘ Performance
8 / 11 checks passed
π Extracted Page Tags
Title Tag
New and Used Cars for Sale | AutoTrader.ca
Meta Description
Visit Canada's largest online automotive marketplace for new and used cars for sale. Buy or sell your car for free, compare car prices, read reviews, news and photos.
H1 Heading
None found
Canonical URL
https://www.autotrader.ca/
π SEO Audit
54/100β
Title Tag
Length: 42 chars (Ideal: 30-60).
β Meta Description
Length: 166 chars (Ideal: 50-160).
β H1 Tag
Found 0 H1 tags. Exactly 1 is recommended.
β
Canonical URL
Canonical URL is set.
β
Open Graph Tags
Found 7 OG properties (4+ recommended).
β
Indexability
Page allows indexing.
β
Mobile Viewport
Viewport meta tag present.
β Image Alt Text
132 of 225 images missing alt.
β Sitemap
No sitemap found in robots.txt.
β Heading Hierarchy
Missing H1 or H2 tags.
β
Internal Links
Found 405 internal links.
β HSTS Security
Missing HSTS header.
β
HTTPS
Loads securely over HTTPS.
π€ LLMO
45/100β
Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
β
Schema Entities
Types: website, organization
β FAQ Schema
Missing FAQ schema.
β
Contextual Summary
Description provides good AI context.
β E-E-A-T (Author)
No author meta or schema.
β
Organisation Schema
Business entity defined.
β Breadcrumb Schema
Missing BreadcrumbList.
β AI Crawler Access
robots.txt blocks AI crawlers.
β Language Declaration
Missing <html> lang attribute.
β
Semantic Structure
Uses <main> or <article>.
β Entity Verification Links
No entity validation links.
β‘ Performance
73/100Network Waterfall (Total: 733ms)
- DNS: 253ms
- Connect: 254ms
- TTFB: 500ms
- Download: 233ms
β
Time to First Byte (TTFB)
TTFB: 500ms (Target: < 600ms).
β
HTML Payload Size
Raw HTML: 71.7KB (Target: < 150KB).
β
Text Compression
Compression enabled (gzip).
β Cache Policies
Missing Cache-Control headers.
β CDN Usage
No CDN headers found.
β
Secure Delivery (HTTPS)
Served securely.
β Modern Protocol
Using HTTP/1.1.
β
Native Lazy Loading
Images use loading='lazy'.
β
Minified Assets
Minified .js/.css referenced.
β
Preload / Preconnect Hints
Resource hints found.
β
Character Set
UTF-8 declared.
π‘οΈ Security & Blacklist
Cleanβ
Domain is clean.
β
Spamhaus DBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
SURBLVerify β
Not listed β no threats detected.
β
URIBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
Google Safe BrowsingVerify β
No unsafe content found per Google Safe Browsing.
βοΈ Technologies
E-Commerce
Magento
Analytics & Tracking
Google Tag Manager
Advertising
DoubleClick
π WHOIS
Registrar
Webnames.ca Inc.
Registrant Email
domains@trader.ca
Registered
2000-10-11
Expires
2026-08-14
Last Updated
2026-01-19
Status
client transfer prohibited
Name Servers
ns-1099.awsdns-09.org, ns-1827.awsdns-36.co.uk, ns-251.awsdns-31.com, ns-943.awsdns-53.net
π DNS Records
| Type | Value |
|---|---|
| A | 107.154.248.249 |
| A | 107.154.249.249 |
| MX | autotrader-ca.t-v1.mx.microsoft |
| TXT | airtable-verification=b2c43d8a6336ef87806eb5b96eadeec6 |
| TXT | atlassian-domain-verification=07qpK3cic9VasjV3n3cZsG9U8RCafdDI6j9G1pdSY46ql76CcdRuiDBwesltEECu |
| TXT | atlassian-domain-verification=QL4cHTHdg5KTTuoIRaGq7mhsf1G94ny1RB94aazEnI99lZd244vzNS1dWbTZUbU9 |
| TXT | facebook-domain-verification=mwuthg6bdyfyqjuhwual00zmmjtvqh |
| TXT | globalsign-domain-verification=17b1df040323ac6c2a3f8dafa0c723ca |
| TXT | globalsign-domain-verification=4bb4887fb310d50cb93e09c1a00c9c1b |
| TXT | globalsign-domain-verification=KaParXxs1OHDy7o8CMbPpHBN-2m_mzwdPqKMMQ66a6 |
| TXT | google-site-verification=69DeCdBARRL14miFfh2g3zc67im3xLnW0et2AdH7VuE |
| TXT | google-site-verification=EWPMAZ3G0-4FV2BFZPlcPeXjCXvPq0WHny4_GRUIK64 |
| TXT | google-site-verification=izwEU3Vg9Rf_xV003SuYg-fZiyzM0hlFFooSs_T2BGs |
| TXT | miro-verification=0ef9e934726a3ad22e57dfd0d98d788ddea10445 |
| TXT | v=spf1 ip4:207.219.73.138 ip4:207.219.73.131 ip4:209.53.242.242 mx include:_spf.salesforce.com include:mktomail.com include:docusign.net include:sparkpostmail.com include:spf.protection.outlook.com include:mg-spf.greenhouse.io -all |
| TXT | zYnjn56m/XT33RGhUMDWq46kdIAjIix67T5A6ChlSxdy3gJJ/uNly2kw22BsCKJlCcXlGO55WmNWvcmu/9Zibw== |
| TXT | 3CB947358EA9A793A75CFE14D51135D8742F6F90518B4E4F57A5255A5E37EA77 |
| TXT | 5JtfXGtONOHUabf0UbOeoUhlIGH9xy0FvjTE0S+Z/wK3Q6dMlnfOLFKHISrCPZ6MQEIPWRvKT7odslqDF8s1TQ== |
| TXT | MS=ms21762775 |
| TXT | MS=ms35798301 |
| TXT | MS=ms64177376 |
| TXT | MS=ms69778953 |
| TXT | MS=msDAF-R4!-UFU |
| TXT | ZOOM_verify_vq9tHsaXhnsqLrebpgqXbI |
| TXT | adobe-idp-site-verification=245e6cf576ef6938cc70d5a3687ff89e50baf56595df3038be95b1f29a88d611 |
| NS | ns-943.awsdns-53.net |
| NS | ns-1099.awsdns-09.org |
| NS | ns-1827.awsdns-36.co.uk |
| NS | ns-251.awsdns-31.com |