61
/ 100
C
Average
Overall Domain Score
SEO 69 · LLM 55 · Perf 55
69
π SEO Score
9 / 13 checks passed
55
π€ LLM Readiness
6 / 11 checks passed
55
β‘ Performance
6 / 11 checks passed
π Extracted Page Tags
Title Tag
Hobbycraft | Shop Craft Supplies Online
Meta Description
Discover everything you need for art, knit and stitch, papercraft, wedding, party, baking and more. Shop online or in over 100 UK stores. Free delivery over Β£25.
H1 Heading
None found
Canonical URL
https://www.hobbycraft.co.uk/
π SEO Audit
69/100β
Title Tag
Length: 39 chars (Ideal: 30-60).
β Meta Description
Length: 161 chars (Ideal: 50-160).
β H1 Tag
Found 0 H1 tags. Exactly 1 is recommended.
β
Canonical URL
Canonical URL is set.
β
Open Graph Tags
Found 6 OG properties (4+ recommended).
β
Indexability
Page allows indexing.
β
Mobile Viewport
Viewport meta tag present.
β
Image Alt Text
No images found.
β
Sitemap
Sitemap declared.
β Heading Hierarchy
Missing H1 or H2 tags.
β
Internal Links
Found 551 internal links.
β HSTS Security
Missing HSTS header.
β
HTTPS
Loads securely over HTTPS.
π€ LLMO
55/100β
Structured Data (JSON-LD)
Found 2 JSON-LD blocks.
β
Schema Entities
Types: website, organization
β FAQ Schema
Missing FAQ schema.
β
Contextual Summary
Description provides good AI context.
β E-E-A-T (Author)
No author meta or schema.
β
Organisation Schema
Business entity defined.
β Breadcrumb Schema
Missing BreadcrumbList.
β
AI Crawler Access
AI agents not blocked.
β
Language Declaration
Language set to 'en'.
β Semantic Structure
No semantic HTML5 wrappers.
β Entity Verification Links
No entity validation links.
β‘ Performance
55/100Network Waterfall (Total: 991ms)
- DNS: 253ms
- Connect: 261ms
- TTFB: 758ms
- Download: 233ms
β Time to First Byte (TTFB)
TTFB: 758ms (Target: < 600ms).
β HTML Payload Size
Raw HTML: 154.7KB (Target: < 150KB).
β
Text Compression
Compression enabled (gzip).
β Cache Policies
Missing Cache-Control headers.
β
CDN Usage
Edge delivery detected.
β
Secure Delivery (HTTPS)
Served securely.
β Modern Protocol
Using HTTP/1.1.
β Native Lazy Loading
No lazy loading detected.
β
Minified Assets
Minified .js/.css referenced.
β
Preload / Preconnect Hints
Resource hints found.
β
Character Set
UTF-8 declared.
π‘οΈ Security & Blacklist
Cleanβ
Domain is clean.
β
Spamhaus DBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
SURBLVerify β
Not listed β no threats detected.
β
URIBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
Google Safe BrowsingVerify β
No unsafe content found per Google Safe Browsing.
βοΈ Technologies
E-Commerce
Magento
Reviews & UGC
Trustpilot
Analytics & Tracking
Google Tag Manager
Infrastructure & CDN
Cloudflare
π WHOIS
Registrar
Wavenet Limited
Registrant Email
redacted@nominet.uk
Registered
1998-05-14
Last Updated
2025-06-19
Expires
2026-05-14
Status
active
Name Servers
ns1-01.azure-dns.com., ns2-01.azure-dns.net., ns3-01.azure-dns.org., ns4-01.azure-dns.info.
π DNS Records
| Type | Value |
|---|---|
| A | 13.107.213.40 |
| A | 13.107.246.40 |
| MX | hobbycraft-co-uk.mail.protection.outlook.com |
| TXT | Sendinblue-code:86d80501ee415e37609fa5831e88428e |
| TXT | _globalsign-domain-verification=YSKUQ6UO25TShsf4ZKm1eC6Jk7ISqyVoqjiUn3FNOq |
| TXT | a9ppvtd45lkofa8mliipb0ktlf |
| TXT | have-i-been-pwned-verification=3513584d42ebafe769ad10c5f514ae46 |
| TXT | 0ed1fe018a6243f51e72f74e00b885c0bc8da719af |
| TXT | MS=ms63678887 |
| TXT | mandrill_verify.KIn0sE55BJcp363H3A-dhw |
| TXT | v=spf1 ip4:80.6.91.150 ip4:153.92.242.237 include:amazonses.com include:spf.protection.outlook.com include:spf.sendinblue.com include:eu._netblocks.mimecast.com a:production.eu01.hobbycraft.demandware.net a:staging.eu01.hobbycraft.demandware.net a:development.eu01.hobbycraft.demandware.net include:spf.mandrillapp.com -all |
| TXT | apple-domain-verification=W1X8LaCoFeMEvTAP |
| TXT | ms-domain-verification=bf626f89-5c66-4363-8038-c6c211d1d6ce |
| TXT | mimecast201903._domainkey.hobbyxxxxxxxcraft.co.uk |
| TXT | 3183gbmilbq40030skhoubd7l |
| NS | ns1-01.azure-dns.com |
| NS | ns2-01.azure-dns.net |
| NS | ns3-01.azure-dns.org |
| NS | ns4-01.azure-dns.info |