77
/ 100
B
Good
Overall Domain Score
SEO 77 · LLM 82 · Perf 73
77
π SEO Score
10 / 13 checks passed
82
π€ LLM Readiness
9 / 11 checks passed
73
β‘ Performance
8 / 11 checks passed
π Extracted Page Tags
Title Tag
Home - H&M Group
Meta Description
We are a global family of brands and businesses. We make it possible for customers to express themselves through fashion and design in a sustainable way.
H1 Heading
H&M GROUP
Canonical URL
https://hmgroup.com/
π SEO Audit
77/100β Title Tag
Length: 16 chars (Ideal: 30-60).
β
Meta Description
Length: 153 chars (Ideal: 50-160).
β
H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
β
Canonical URL
Canonical URL is set.
β
Open Graph Tags
Found 10 OG properties (4+ recommended).
β
Indexability
Page allows indexing.
β
Mobile Viewport
Viewport meta tag present.
β Image Alt Text
3 of 20 images missing alt.
β Sitemap
No sitemap found in robots.txt.
β
Heading Hierarchy
H1 and H2 structure detected.
β
Internal Links
Found 200 internal links.
β
HSTS Security
HSTS header present.
β
HTTPS
Loads securely over HTTPS.
π€ LLMO
82/100β
Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
β
Schema Entities
Types: organization, website, imageobject, webpage, breadcrumblist
β FAQ Schema
Missing FAQ schema.
β
Contextual Summary
Description provides good AI context.
β E-E-A-T (Author)
No author meta or schema.
β
Organisation Schema
Business entity defined.
β
Breadcrumb Schema
Site architecture is machine-readable.
β
AI Crawler Access
AI agents not blocked.
β
Language Declaration
Language set to 'en-US'.
β
Semantic Structure
Uses <main> or <article>.
β
Entity Verification Links
Social/publisher profiles linked.
β‘ Performance
73/100Network Waterfall (Total: 706ms)
- DNS: 61ms
- Connect: 162ms
- TTFB: 596ms
- Download: 110ms
β
Time to First Byte (TTFB)
TTFB: 596ms (Target: < 600ms).
β
HTML Payload Size
Raw HTML: 27.6KB (Target: < 150KB).
β
Text Compression
Compression enabled (gzip).
β
Cache Policies
Cache-Control headers set.
β CDN Usage
No CDN headers found.
β
Secure Delivery (HTTPS)
Served securely.
β Modern Protocol
Using HTTP/1.1.
β
Native Lazy Loading
Images use loading='lazy'.
β
Minified Assets
Minified .js/.css referenced.
β Preload / Preconnect Hints
Missing preload/preconnect hints.
β
Character Set
UTF-8 declared.
π‘οΈ Security & Blacklist
Cleanβ
Domain is clean.
β
Spamhaus DBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
SURBLVerify β
Not listed β no threats detected.
β
URIBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
Google Safe BrowsingVerify β
No unsafe content found per Google Safe Browsing.
βοΈ Technologies
CMS
WordPress
E-Commerce
Magento
Analytics & Tracking
Google Tag Manager
Consent Management
OneTrust
JavaScript
jQuery
CSS Frameworks
Font Awesome
Infrastructure & CDN
Apache
π WHOIS
Registrar
Nom-iq Ltd. dba COM LAUDE
Registered
2005-02-03T19:05:23Z
Expires
2030-02-03T19:05:23Z
Last Updated
2021-10-19T12:34:20Z
Status
clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited, clientTransferProhibited https://icann.org/epp#clientTransferProhibited, clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited, serverDeleteProhibited https://icann.org/epp#serverDeleteProhibited, serverTransferProhibited https://icann.org/epp#serverTransferProhibited, serverUpdateProhibited https://icann.org/epp#serverUpdateProhibited
Name Servers
A1-139.AKAM.NET, A11-66.AKAM.NET, A12-67.AKAM.NET, A28-64.AKAM.NET, A5-65.AKAM.NET, A8-66.AKAM.NET
π DNS Records
| Type | Value |
|---|---|
| A | 23.58.115.241 |
| MX | hmgroup-com.mail.protection.outlook.com |
| TXT | FezrXhO4ZxQK1wGsEQjWf1MhR0dL3ai9XtyrVjPGp5s |
| TXT | _h56osiow2rfybk84zw5kueqmsfbttgc |
| TXT | 962noO5uIKZh76xUNVpHPtmai3wSougKMPXVlP04_LA |
| TXT | MS=ms33417979 |
| TXT | mandrill_verify.zKJtZavL1MsJ-Gx3fwV5ng |
| TXT | google-site-verification=cUYYIN4gm9D13rfvEj0xsixMKp9NzoiGk0wX2LXHrSE |
| TXT | Ybi42EyxJv+3NpjaZFOoTVPdixfTO1cpXKWwMXkv1fE/6kJVL0ML29J7I0DW1vaoMVADZ4oPkrkFwYoDPV9RvA== |
| TXT | 2B22_Fm7J21KJemzppVHpNCd4WSQ-IasYezQ9uM-KJs |
| TXT | v=spf1 include:spf.protection.outlook.com include:_spf.anpdm.com include:spf.mandrillapp.com ip4:124.74.245.194 ip4:88.131.62.128/25 ip4:208.185.235.44 ip4:185.34.84.0/24 ip4:93.94.32.0/22 ip4:93.94.37.0/24 ip4:93.94.38.0/24 ip4:18.168.51.200 ip4:18.168.140.58 -all |
| TXT | 6Vk//GdKY/EAcq2axBm9a35t68LYz2zPes+6759cbkGTAHm3Q1LUG49hURp/MQB92qVx3/Z0AUJO8/I1T6JKUA== |
| TXT | mandrill_verify.TjkSeeeoxP-JxVFiqf9nmQ |
| NS | a11-66.akam.net |
| NS | a12-67.akam.net |
| NS | a8-66.akam.net |
| NS | a28-64.akam.net |
| NS | a5-65.akam.net |
| NS | a1-139.akam.net |