49
/ 100
F
Poor
Overall Domain Score
SEO 62 · LLM 36 · Perf 45
62
π SEO Score
8 / 13 checks passed
36
π€ LLM Readiness
4 / 11 checks passed
45
β‘ Performance
5 / 11 checks passed
π Extracted Page Tags
Title Tag
Northern Trust | Guided by service, expertise and integrity
Meta Description
Guided by our principles of service, expertise, and integrity, we proudly assist Canadaβs most successful individuals, families, and institutions in achieving their objectives.
H1 Heading
None found
Canonical URL
None found
π SEO Audit
62/100β
Title Tag
Length: 59 chars (Ideal: 30-60).
β Meta Description
Length: 176 chars (Ideal: 50-160).
β H1 Tag
Found 0 H1 tags. Exactly 1 is recommended.
β Canonical URL
Missing canonical tag.
β
Open Graph Tags
Found 5 OG properties (4+ recommended).
β
Indexability
Page allows indexing.
β
Mobile Viewport
Viewport meta tag present.
β Image Alt Text
6 of 6 images missing alt.
β
Sitemap
Sitemap declared.
β Heading Hierarchy
Missing H1 or H2 tags.
β
Internal Links
Found 30 internal links.
β
HSTS Security
HSTS header present.
β
HTTPS
Loads securely over HTTPS.
π€ LLMO
36/100β Structured Data (JSON-LD)
No JSON-LD found.
β Schema Entities
No schema entities.
β FAQ Schema
Missing FAQ schema.
β
Contextual Summary
Description provides good AI context.
β E-E-A-T (Author)
No author meta or schema.
β Organisation Schema
Missing Organization schema.
β Breadcrumb Schema
Missing BreadcrumbList.
β
AI Crawler Access
AI agents not blocked.
β
Language Declaration
Language set to 'en'.
β
Semantic Structure
Uses <main> or <article>.
β Entity Verification Links
No entity validation links.
β‘ Performance
45/100Network Waterfall (Total: 2033ms)
- DNS: 0ms
- Connect: 93ms
- TTFB: 678ms
- Download: 1355ms
β Time to First Byte (TTFB)
TTFB: 678ms (Target: < 600ms).
β
HTML Payload Size
Raw HTML: 24.3KB (Target: < 150KB).
β
Text Compression
Compression enabled (gzip).
β Cache Policies
Missing Cache-Control headers.
β CDN Usage
No CDN headers found.
β
Secure Delivery (HTTPS)
Served securely.
β Modern Protocol
Using HTTP/1.0.
β Native Lazy Loading
No lazy loading detected.
β
Minified Assets
Minified .js/.css referenced.
β Preload / Preconnect Hints
Missing preload/preconnect hints.
β
Character Set
UTF-8 declared.
π‘οΈ Security & Blacklist
Cleanβ
Domain is clean.
β
Spamhaus DBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
SURBLVerify β
Not listed β no threats detected.
β
URIBLVerify β
Not listed β no threats detected.
β
Google Safe BrowsingVerify β
No unsafe content found per Google Safe Browsing.
βοΈ Technologies
E-Commerce
Magento
Marketing Automation
Marketo
Consent Management
TrustArc
π WHOIS
Registrar
CSC Corporate Domains, Inc.
Registered
1996-07-23
Expires
2026-07-22
Last Updated
2025-07-18
Status
client transfer prohibited
Name Servers
a1-190.akam.net, a22-66.akam.net, a5-65.akam.net, edns1.ultradns.com, edns1.ultradns.net, edns1.ultradns.org
π DNS Records
| Type | Value |
|---|---|
| A | 208.95.145.250 |
| MX | mxa-00185f01.gslb.pphosted.com |
| MX | mxb-00185f01.gslb.pphosted.com |
| TXT | v=msv1 t=93878036-6745-43B4-BA24-B285EB79B870 |
| TXT | v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all |
| TXT | google-site-verification=Ap2_tDw3T67KnArLpgiGtT5i1jihh_SXwroGyTt0eMs |
| TXT | _cv2gzfxr6tkfposjd39mrrjps0pszsi |
| TXT | _j2cw1gqhta7xvxue6f9lgijmc6uq7kh |
| TXT | _nfuj7cedhbrext6k6eqkz4538diywf6 |
| TXT | _nfwbnp9kg1nttuguaacirjuuxo3i107 |
| NS | edns1.ultradns.net |
| NS | edns1.ultradns.com |
| NS | a5-65.akam.net |
| NS | edns1.ultradns.org |
| NS | a22-66.akam.net |
| NS | a1-190.akam.net |