swell.com

Scanned URL: https://swell.com

📅 Scan completed: April 19, 2026 at 4:09 PM

81
/ 100
A
Great
Overall Domain Score
SEO 85 · LLM 73 · Perf 82
85

🔍 SEO Score

11 / 13 checks passed

73

🤖 LLM Readiness

8 / 11 checks passed

82

⚡ Performance

9 / 11 checks passed

📝 Extracted Page Tags
Title Tag
Stainless Steel Water Bottles, Food Containers & More
Meta Description
It all started with a simple idea: your containers are essential. But boring? No way. We turn every moment into an opportunity for self-expression with a full assortment of expertly designed containers that never sacrifice function for style–because you deserve a S’well as joyful and unique as you are.
H1 Heading
S'well
Canonical URL
https://www.swell.com/
🔍 SEO Audit
85/100
✅ Title Tag
Length: 53 chars (Ideal: 30-60).
❌ Meta Description
Length: 303 chars (Ideal: 50-160).
✅ H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 9 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
26 of 38 images missing alt.
✅ Sitemap
Sitemap declared.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 142 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO
73/100
✅ Structured Data (JSON-LD)
Found 2 JSON-LD blocks.
✅ Schema Entities
Types: breadcrumblist
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
❌ Organisation Schema
Missing Organization schema.
✅ Breadcrumb Schema
Site architecture is machine-readable.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en'.
✅ Semantic Structure
Uses <main> or <article>.
✅ Entity Verification Links
Social/publisher profiles linked.
Performance
82/100
Network Waterfall (Total: 649ms)
  • DNS: 125ms
  • Connect: 132ms
  • TTFB: 445ms
  • Download: 204ms
✅ Time to First Byte (TTFB)
TTFB: 445ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 41.5KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
❌ Cache Policies
Missing Cache-Control headers.
✅ CDN Usage
Edge delivery detected.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
✅ Native Lazy Loading
Images use loading='lazy'.
✅ Minified Assets
Minified .js/.css referenced.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
🛡️ Security & Blacklist
Clean
✅ Domain is clean.
✅ Spamhaus DBLVerify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ SURBLVerify ↗
Not listed — no threats detected.
✅ URIBLVerify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe BrowsingVerify ↗
No unsafe content found per Google Safe Browsing.
⚙️ Technologies
CMS
Shopify
Reviews & UGC
Yotpo
Analytics & Tracking
Google Tag Manager
CSS Frameworks
Tailwind CSS
Infrastructure & CDN
Cloudflare
📋 WHOIS
Registrar
Amazon Registrar, Inc.
Registered
1998-11-23
Expires
2028-10-20
Last Updated
2023-04-29
Status
active
Name Servers
ns-122.awsdns-15.com, ns-1471.awsdns-55.org, ns-1946.awsdns-51.co.uk, ns-906.awsdns-49.net
🔗 DNS Records
TypeValue
A23.227.38.65
MXalt1.aspmx.l.google.com
MXalt2.aspmx.l.google.com
MXaspmx.l.google.com
MXalt3.aspmx.l.google.com
MXalt4.aspmx.l.google.com
TXTgoogle-site-verification=A-O_0CxlU8U0KbSPz2Kvxc3G4YzanuvKIhKw_uzG6kU
TXTv=spf1 include:shops.shopify.com include:_phishspf.knowbe4.com include:mail.zendesk.com include:_spf.google.com include:amazonses.com -all
NSns-1946.awsdns-51.co.uk
NSns-906.awsdns-49.net
NSns-122.awsdns-15.com
NSns-1471.awsdns-55.org
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