Aveda Blue Malva Shampoo | Purple Shampoo for Gray and Blonde Hair | Neutralizes Brassiness and Yellow Tones |With Blue Malva and Coneflower | 95% Naturally Derived* | Liter Size | 33.8 Fl Oz

Customers find this shampoo effective at keeping gray and white hair from looking yellow, with one noting it brightens up gray hair. The product leaves hair soft and shiny, with a divine fragrance, and customers appreciate its ability to get hair squeaky clean without leaving it dry. They like its pretty silver effect on white hair and say it lasts a long time, though opinions on value for money are mixed.