Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil

Customers find this shampoo effective at keeping blonde tone and canceling out yellow tones, with one noting it works better than other purple shampoos. The product receives positive feedback for its amazing fragrance and ability to remove brassiness, with one customer reporting 90% brassiness reduction after one wash. While some customers say it leaves hair super soft, others report it can be drying, and opinions on value for money are mixed.