Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

Customers find this purple shampoo effective at brightening highlights and removing brassy tones, while keeping hair healthy and feeling clean. The product receives positive feedback for its quality, sweet fragrance, and softness, with customers appreciating its great price.