Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy Long-Term | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract

Customers find this shampoo effective and appreciate its ability to keep color treated hair from fading. The product leaves hair feeling soft, clean, and shiny, with a pleasant fragrance. While some customers consider it well worth the price, others find it pricey, and opinions about durability are mixed.