Aveda Invati Ultra Advanced Exfoliating Shampoo Light & Rich | Step 1 of 4 | Reduces Hair Loss by 77% | for Medium to Thick Thinning Hair Types | Normal to Oily Scalp | 94% Naturally Derived*

Customers find the shampoo effective at reducing hair loss and making it feel healthy and full, with one customer noting it helps with scalp exfoliation. The product receives positive feedback for its amazing scent, and customers appreciate how it makes their hair soft and thicker. While some customers consider it worth the price, others find it expensive. Customers disagree on the product's effect on dryness.