51
/ 100
D
Below Avg
Overall Domain Score
SEO 46 · LLM 27 · Perf 82
46
π SEO Score
6 / 13 checks passed
27
π€ LLM Readiness
3 / 11 checks passed
82
β‘ Performance
9 / 11 checks passed
π Extracted Page Tags
Title Tag
Barbour UK Official Website
Meta Description
Founded by John Barbour in 1894. Home to the iconic wax cotton jacket. Discover this season's collections for men and women. Shop online or locate your nearest stockist.
H1 Heading
None found
Canonical URL
https://www.barbour.com/row/
π SEO Audit
46/100β Title Tag
Length: 28 chars (Ideal: 30-60).
β Meta Description
Length: 169 chars (Ideal: 50-160).
β H1 Tag
Found 0 H1 tags. Exactly 1 is recommended.
β
Canonical URL
Canonical URL is set.
β Open Graph Tags
Found 0 OG properties (4+ recommended).
β
Indexability
Page allows indexing.
β
Mobile Viewport
Viewport meta tag present.
β Image Alt Text
3 of 29 images missing alt.
β
Sitemap
Sitemap declared.
β Heading Hierarchy
Missing H1 or H2 tags.
β
Internal Links
Found 218 internal links.
β HSTS Security
Missing HSTS header.
β
HTTPS
Loads securely over HTTPS.
π€ LLMO
27/100β Structured Data (JSON-LD)
No JSON-LD found.
β Schema Entities
No schema entities.
β FAQ Schema
Missing FAQ schema.
β
Contextual Summary
Description provides good AI context.
β E-E-A-T (Author)
No author meta or schema.
β Organisation Schema
Missing Organization schema.
β Breadcrumb Schema
Missing BreadcrumbList.
β
AI Crawler Access
AI agents not blocked.
β
Language Declaration
Language set to 'en'.
β Semantic Structure
No semantic HTML5 wrappers.
β Entity Verification Links
No entity validation links.
β‘ Performance
82/100Network Waterfall (Total: 1464ms)
- DNS: 0ms
- Connect: 0ms
- TTFB: 488ms
- Download: 976ms
β
Time to First Byte (TTFB)
TTFB: 488ms (Target: < 600ms).
β
HTML Payload Size
Raw HTML: 29.3KB (Target: < 150KB).
β
Text Compression
Compression enabled (gzip).
β Cache Policies
Missing Cache-Control headers.
β
CDN Usage
Edge delivery detected.
β
Secure Delivery (HTTPS)
Served securely.
β Modern Protocol
Using HTTP/1.1.
β
Native Lazy Loading
Images use loading='lazy'.
β
Minified Assets
Minified .js/.css referenced.
β
Preload / Preconnect Hints
Resource hints found.
β
Character Set
UTF-8 declared.
π‘οΈ Security & Blacklist
Cleanβ
Domain is clean.
β
Spamhaus DBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
SURBLVerify β
Not listed β no threats detected.
β
URIBLVerify β
Not listed β no threats detected.
β
Google Safe BrowsingVerify β
No unsafe content found per Google Safe Browsing.
βοΈ Technologies
E-Commerce
Magento
Analytics & Tracking
Google Tag Manager
Consent Management
iubenda
Infrastructure & CDN
Cloudflare
π WHOIS
Registrar
MarkMonitor Inc.
Registered
1997-04-13T04:00:00Z
Expires
2027-04-14T04:00:00Z
Last Updated
2025-10-20T13:06:09Z
Status
clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited, clientTransferProhibited https://icann.org/epp#clientTransferProhibited, clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Servers
ARCH.NS.CLOUDFLARE.COM, MARGOT.NS.CLOUDFLARE.COM
π DNS Records
| Type | Value |
|---|---|
| A | 104.18.35.8 |
| A | 172.64.152.248 |
| MX | eu-smtp-inbound-1.mimecast.com |
| MX | eu-smtp-inbound-2.mimecast.com |
| TXT | infor-cloudsuite-domain-verification=TJNSND55TYFLRMXBKPTQUSW285FX4NCADAQJ3NCM6UBQ2MGNENZAPRUKUFG7PNZB |
| TXT | jamf-site-verification=_iPcz8Rp0Vy6DSzNx9TeFQ |
| TXT | v=spf1 ip4:148.253.172.242 ip4:159.242.79.50 ip4:159.242.79.58 ip4:216.107.215.186 ip4:149.72.23.59 ip4:62.157.153.208/29 ip4:192.254.125.237 ip4:153.92.242.237 ip4:168.245.93.86 include:eu._netblocks.mimecast.com include:mailgun.org include:sendgrid.net -all |
| TXT | brevo-code:f7bc32532bec05f42d28401e89b53144 |
| TXT | google-site-verification=FoS6-WrVCotNMUz-KWdHEiJOyl9rVIdC3ZF5vbe5xco |
| NS | arch.ns.cloudflare.com |
| NS | margot.ns.cloudflare.com |