comparethemarket.com.au
Scanned URL: https://comparethemarket.com.au
📅 Scan completed: April 16, 2026 at 2:27 AM
86
/ 100
A
Great
Overall Domain Score
SEO 85 · LLM 82 · Perf 91
85
π SEO Score
11 / 13 checks passed
82
π€ LLM Readiness
9 / 11 checks passed
91
β‘ Performance
10 / 11 checks passed
π Extracted Page Tags
Title Tag
Compare the Market | Compare Health Insurance, Car Insurance, Travel Insurance & More
Meta Description
Compare the Market lets you compare 1,000+ products, 100+ brands across 12+ categories - all in one place. We're here to help you find better deals.
H1 Heading
βIn the cost of living crisis, it pays to compare.β
Canonical URL
https://www.comparethemarket.com.au/
π SEO Audit
85/100β Title Tag
Length: 85 chars (Ideal: 30-60).
β
Meta Description
Length: 148 chars (Ideal: 50-160).
β
H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
β
Canonical URL
Canonical URL is set.
β
Open Graph Tags
Found 10 OG properties (4+ recommended).
β
Indexability
Page allows indexing.
β
Mobile Viewport
Viewport meta tag present.
β Image Alt Text
31 of 46 images missing alt.
β
Sitemap
Sitemap declared.
β
Heading Hierarchy
H1 and H2 structure detected.
β
Internal Links
Found 162 internal links.
β
HSTS Security
HSTS header present.
β
HTTPS
Loads securely over HTTPS.
π€ LLMO
82/100β
Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
β
Schema Entities
Types: webpage, breadcrumblist, website, organization
β FAQ Schema
Missing FAQ schema.
β
Contextual Summary
Description provides good AI context.
β E-E-A-T (Author)
No author meta or schema.
β
Organisation Schema
Business entity defined.
β
Breadcrumb Schema
Site architecture is machine-readable.
β
AI Crawler Access
AI agents not blocked.
β
Language Declaration
Language set to 'en-US'.
β
Semantic Structure
Uses <main> or <article>.
β
Entity Verification Links
Social/publisher profiles linked.
β‘ Performance
91/100Network Waterfall (Total: 694ms)
- DNS: 124ms
- Connect: 132ms
- TTFB: 290ms
- Download: 404ms
β
Time to First Byte (TTFB)
TTFB: 290ms (Target: < 600ms).
β
HTML Payload Size
Raw HTML: 33.6KB (Target: < 150KB).
β
Text Compression
Compression enabled (gzip).
β
Cache Policies
Cache-Control headers set.
β
CDN Usage
Edge delivery detected.
β
Secure Delivery (HTTPS)
Served securely.
β Modern Protocol
Using HTTP/1.1.
β
Native Lazy Loading
Images use loading='lazy'.
β
Minified Assets
Minified .js/.css referenced.
β
Preload / Preconnect Hints
Resource hints found.
β
Character Set
UTF-8 declared.
π‘οΈ Security & Blacklist
Cleanβ
Domain is clean.
β
Spamhaus DBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
SURBLVerify β
Not listed β no threats detected.
β
URIBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
Google Safe BrowsingVerify β
No warnings found in Google Safe Browsing transparency report.
βοΈ Technologies
E-Commerce
Magento
Reviews & UGC
Trustpilot
CSS Frameworks
Font Awesome
Infrastructure & CDN
Cloudflare
π WHOIS
Registrar
Domain Directors Pty Ltd trading as Instra
Last Updated
2025-11-23
Status
server renew prohibited
Name Servers
carter.ns.cloudflare.com, monroe.ns.cloudflare.com
π DNS Records
| Type | Value |
|---|---|
| A | 104.18.34.233 |
| A | 172.64.153.23 |
| MX | au-smtp-inbound-2.mimecast.com |
| MX | au-smtp-inbound-1.mimecast.com |
| TXT | jetbrains-domain-verification=64i7utkj12syk0ua8apwhjap0 |
| TXT | knowbe4-site-verification=5a74fea5cda872c2f079532308a54e75 |
| TXT | segment-site-verification=CJn40mXBGxPPqu0DyO1rzhpxDzfIay2n |
| TXT | segment-site-verification=FBzaIqa1l2siXxzzqxTqhobJYdPwsdY8 |
| TXT | slack-domain-verification=onMQPN5FDu0aUXjGofrJlNeJvmxqQRbeLDfdhegP |
| TXT | v=spf1 ip4:202.56.61.13 ip4:202.56.60.13 include:spf.protection.outlook.com include:_spf.google.com include:amazonses.com include:_spf.salesforce.com include:au._netblocks.mimecast.com -all |
| TXT | 00b7af82f13c4743b0fe61d445ff6871 |
| TXT | 1password-site-verification=6VULFVAZ5NHZNOD3PTMI437OXQ |
| TXT | MS=ms23554574 |
| TXT | atlassian-domain-verification=2u2bsePvr5WXz8+w7yaEWtjknoChKtJqR9Jq7Q0WVuWiM0BIgpHIXS7HCF3CKlgf |
| TXT | docusign=104a5ddd-6d73-42b5-8372-cfb162391d59 |
| TXT | google-site-verification=ZY9hn94xeZeRJIUlw-epjbwvSuY9FShBbx919UKJ1uI |
| TXT | google-site-verification=d8RPkqmnGT-GMUT7X-SpBG9NebauD-9Abn8Plb18wFs |
| TXT | google-site-verification=yKvC8DkiW9GTBFRhkm9UYmp7D559Ys73almR6T9Vb0Q |
| NS | monroe.ns.cloudflare.com |
| NS | carter.ns.cloudflare.com |