78
/ 100
B
Good
Overall Domain Score
SEO 85 · LLM 64 · Perf 82
85
π SEO Score
11 / 13 checks passed
64
π€ LLM Readiness
7 / 11 checks passed
82
β‘ Performance
9 / 11 checks passed
π Extracted Page Tags
Title Tag
DS Smith β Packaging, Paper, Recycling
Meta Description
DS Smith is an international packaging company, offering sustainable, plastic-free packaging, integrated recycling services, and sustainable paper products.
H1 Heading
Taking action for long-term value creation
Canonical URL
https://www.dssmith.com
π SEO Audit
85/100β
Title Tag
Length: 38 chars (Ideal: 30-60).
β
Meta Description
Length: 156 chars (Ideal: 50-160).
β H1 Tag
Found 2 H1 tags. Exactly 1 is recommended.
β
Canonical URL
Canonical URL is set.
β
Open Graph Tags
Found 41 OG properties (4+ recommended).
β
Indexability
Page allows indexing.
β
Mobile Viewport
Viewport meta tag present.
β Image Alt Text
14 of 17 images missing alt.
β
Sitemap
Sitemap declared.
β
Heading Hierarchy
H1 and H2 structure detected.
β
Internal Links
Found 258 internal links.
β
HSTS Security
HSTS header present.
β
HTTPS
Loads securely over HTTPS.
π€ LLMO
64/100β
Structured Data (JSON-LD)
Found 2 JSON-LD blocks.
β
Schema Entities
Types: website
β FAQ Schema
Missing FAQ schema.
β
Contextual Summary
Description provides good AI context.
β E-E-A-T (Author)
No author meta or schema.
β Organisation Schema
Missing Organization schema.
β Breadcrumb Schema
Missing BreadcrumbList.
β
AI Crawler Access
AI agents not blocked.
β
Language Declaration
Language set to 'en'.
β
Semantic Structure
Uses <main> or <article>.
β
Entity Verification Links
Social/publisher profiles linked.
β‘ Performance
82/100Network Waterfall (Total: 788ms)
- DNS: 126ms
- Connect: 134ms
- TTFB: 556ms
- Download: 232ms
β
Time to First Byte (TTFB)
TTFB: 556ms (Target: < 600ms).
β
HTML Payload Size
Raw HTML: 23KB (Target: < 150KB).
β
Text Compression
Compression enabled (gzip).
β Cache Policies
Missing Cache-Control headers.
β
CDN Usage
Edge delivery detected.
β
Secure Delivery (HTTPS)
Served securely.
β Modern Protocol
Using HTTP/1.1.
β
Native Lazy Loading
Images use loading='lazy'.
β
Minified Assets
Minified .js/.css referenced.
β
Preload / Preconnect Hints
Resource hints found.
β
Character Set
UTF-8 declared.
π‘οΈ Security & Blacklist
Cleanβ
Domain is clean.
β
Spamhaus DBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
SURBLVerify β
Not listed β no threats detected.
β
URIBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
Google Safe BrowsingVerify β
No unsafe content found per Google Safe Browsing.
βοΈ Technologies
E-Commerce
Magento
Analytics & Tracking
Google AnalyticsGoogle Tag Manager
Consent Management
OneTrust
Infrastructure & CDN
Cloudflare
π WHOIS
Registrar
CSC Corporate Domains, Inc.
Registered
2003-01-14
Expires
2027-01-14
Last Updated
2026-01-10
Status
client transfer prohibited, server delete prohibited, server transfer prohibited, server update prohibited
Name Servers
ns1.netnames.net, ns2.netnames.net, ns5.netnames.net, ns6.netnames.net
π DNS Records
| Type | Value |
|---|---|
| A | 217.114.94.2 |
| MX | dssmith-com.mail.protection.outlook.com |
| TXT | bilvcf5hroc2a4evokus5ofcl4 |
| TXT | g9cqpuinq9ucu5ll8tlak3bg4a |
| TXT | gpbrbc1kwzwdhhtftk3jp9rsm45b3f08 |
| TXT | p7wr3c21zndwtwtlcr965cpst55n04zd |
| TXT | ZOOM_verify_JdA7rEL6SKeEqRkXhvMjpQ |
| TXT | apple-domain-verification=tjwmU0RsEFjQnKiW |
| TXT | ibmid=713abf51-dfd8-4f5c-8b8b-cfd7b2a8c34f |
| TXT | d365mktkey=Ft5SDi6aYRxSxOjR0lc93XilWxcG5JUqPC1EQa5BiE0x |
| TXT | l7C+T4mRvWd6nZFT02eNqMmOe4nczBb4yTGMRdGRH7AcSqL1XsR4q/o27wD+FgSBKwRX5+ZHRey2rf15U91i9w== |
| TXT | Dynatrace-site-verification=bf77694d-639e-4642-a535-2593a8eaf48b__fgbi5otruutamvlg9ckh0lbfeq |
| TXT | atlassian-domain-verification=6n51PjJfuOaosYo8G1LqwHevvEF5sWB1wdNX4dkMffhRsadPHGcp4XbYv5fj1rtI |
| TXT | atlassian-domain-verification=eccyb0dd3EuWxiwlUfCG8Pp8HAa1FzQauJIJNtjshUu3BLFgMmGPgigbARasZ922 |
| TXT | v=spf1 include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email include:spf.protection.outlook.com ip4:207.120.3.84 ~all |
| TXT | 3v2rp0akjf3tbda09phf2huna8 |
| TXT | 6evilpa6miur5h8rcsrehbn1vs |
| TXT | 6lrue94ru1u5kpd92flihag3hd |
| TXT | bcbt67rtnvni3m8jq2jqp1m9r3 |
| NS | ns1.netnames.net |
| NS | ns2.netnames.net |
| NS | ns5.netnames.net |
| NS | ns6.netnames.net |