65
/ 100
C
Average
Overall Domain Score
SEO 54 · LLM 64 · Perf 82
54
π SEO Score
7 / 13 checks passed
64
π€ LLM Readiness
7 / 11 checks passed
82
β‘ Performance
9 / 11 checks passed
π Extracted Page Tags
Title Tag
Fairtrade Foundation
Meta Description
Fairtrade is more than a label on a pack - itβs a better way of doing trade. Every time you choose Fairtrade, youβre joining a global effort to put power and fairness in the hands of the people who grow the things we love and rely on.
H1 Heading
Main Navigation
Canonical URL
/uk-en.html
π SEO Audit
54/100β Title Tag
Length: 20 chars (Ideal: 30-60).
β Meta Description
Length: 234 chars (Ideal: 50-160).
β H1 Tag
Found 2 H1 tags. Exactly 1 is recommended.
β
Canonical URL
Canonical URL is set.
β Open Graph Tags
Found 0 OG properties (4+ recommended).
β
Indexability
Page allows indexing.
β
Mobile Viewport
Viewport meta tag present.
β Image Alt Text
7 of 22 images missing alt.
β Sitemap
No sitemap found in robots.txt.
β
Heading Hierarchy
H1 and H2 structure detected.
β
Internal Links
Found 23 internal links.
β
HSTS Security
HSTS header present.
β
HTTPS
Loads securely over HTTPS.
π€ LLMO
64/100β
Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
β
Schema Entities
Types: website
β FAQ Schema
Missing FAQ schema.
β
Contextual Summary
Description provides good AI context.
β E-E-A-T (Author)
No author meta or schema.
β Organisation Schema
Missing Organization schema.
β Breadcrumb Schema
Missing BreadcrumbList.
β
AI Crawler Access
AI agents not blocked.
β
Language Declaration
Language set to 'en'.
β
Semantic Structure
Uses <main> or <article>.
β
Entity Verification Links
Social/publisher profiles linked.
β‘ Performance
82/100Network Waterfall (Total: 1919ms)
- DNS: 510ms
- Connect: 511ms
- TTFB: 520ms
- Download: 1399ms
β
Time to First Byte (TTFB)
TTFB: 520ms (Target: < 600ms).
β
HTML Payload Size
Raw HTML: 17.1KB (Target: < 150KB).
β
Text Compression
Compression enabled (gzip).
β
Cache Policies
Cache-Control headers set.
β
CDN Usage
Edge delivery detected.
β
Secure Delivery (HTTPS)
Served securely.
β Modern Protocol
Using HTTP/1.1.
β
Native Lazy Loading
Images use loading='lazy'.
β
Minified Assets
Minified .js/.css referenced.
β Preload / Preconnect Hints
Missing preload/preconnect hints.
β
Character Set
UTF-8 declared.
π‘οΈ Security & Blacklist
Cleanβ
Domain is clean.
β
Spamhaus DBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
SURBLVerify β
Not listed β no threats detected.
β
URIBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
Google Safe BrowsingVerify β
No unsafe content found per Google Safe Browsing.
βοΈ Technologies
E-Commerce
Magento
Analytics & Tracking
Google AnalyticsGoogle Tag Manager
π WHOIS
Registrar
123-Reg Limited t/a 123-reg
Registrant Email
redacted@nominet.uk
Registered
1999-04-23
Last Updated
2025-04-15
Expires
2027-04-23
Status
active
Name Servers
ns09.domaincontrol.com., ns10.domaincontrol.com.
π DNS Records
| Type | Value |
|---|---|
| A | 151.101.3.10 |
| A | 151.101.67.10 |
| A | 151.101.131.10 |
| A | 151.101.195.10 |
| A | 185.198.194.61 |
| MX | fairtrade-org-uk.mail.protection.outlook.com |
| TXT | pardot972993=3e5096276ae1237df993ea5cef4d0432e6fddc87652c9cd252805f850320fcce |
| TXT | pardot972993=ff8b093f5ac85d2d7c681544266d40e733cb976908eed7f94a4adeeb98c77828 |
| TXT | v=spf1 include:_spf.fairtrade_org_uk._d.easydmarc.pro ~all |
| TXT | google-site-verification=EqMT0KajN5sCsJMnuIX3pnio8HTMMT2NCE-e4y4pxEo |
| TXT | 64bh8bmhkho58fmt8lji8p6p81 |
| TXT | apple-domain-verification=FkKAlU50mWtI5Ojj |
| NS | ns10.domaincontrol.com |
| NS | ns09.domaincontrol.com |