52
/ 100
D
Below Avg
Overall Domain Score
SEO 62 · LLM 36 · Perf 55
62
π SEO Score
8 / 13 checks passed
36
π€ LLM Readiness
4 / 11 checks passed
55
β‘ Performance
6 / 11 checks passed
π Extracted Page Tags
Title Tag
First Bus | Bus Tickets, Timetables & Journey Planning | First Bus
Meta Description
Our UK Bus division operates around a fifth of local bus services in the UK and is one of the largest bus operators with a fleet of approximately 6,400 buses around the England, Scotland and Wales. We have bus routes serving 40 of the UKβs largest towns and cities providing great value public transport for students, commuters, leisure travellers and concession travellers.
H1 Heading
First Bus Home Page
Canonical URL
https://www.firstbus.co.uk
π SEO Audit
62/100β Title Tag
Length: 66 chars (Ideal: 30-60).
β Meta Description
Length: 374 chars (Ideal: 50-160).
β
H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
β
Canonical URL
Canonical URL is set.
β Open Graph Tags
Found 0 OG properties (4+ recommended).
β
Indexability
Page allows indexing.
β
Mobile Viewport
Viewport meta tag present.
β Image Alt Text
10 of 18 images missing alt.
β Sitemap
No sitemap found in robots.txt.
β
Heading Hierarchy
H1 and H2 structure detected.
β
Internal Links
Found 143 internal links.
β
HSTS Security
HSTS header present.
β
HTTPS
Loads securely over HTTPS.
π€ LLMO
36/100β Structured Data (JSON-LD)
No JSON-LD found.
β Schema Entities
No schema entities.
β FAQ Schema
Missing FAQ schema.
β
Contextual Summary
Description provides good AI context.
β E-E-A-T (Author)
No author meta or schema.
β Organisation Schema
Missing Organization schema.
β Breadcrumb Schema
Missing BreadcrumbList.
β
AI Crawler Access
AI agents not blocked.
β
Language Declaration
Language set to 'en'.
β
Semantic Structure
Uses <main> or <article>.
β Entity Verification Links
No entity validation links.
β‘ Performance
55/100Network Waterfall (Total: 1752ms)
- DNS: 253ms
- Connect: 339ms
- TTFB: 1126ms
- Download: 626ms
β Time to First Byte (TTFB)
TTFB: 1126ms (Target: < 600ms).
β
HTML Payload Size
Raw HTML: 12.8KB (Target: < 150KB).
β
Text Compression
Compression enabled (gzip).
β Cache Policies
Missing Cache-Control headers.
β CDN Usage
No CDN headers found.
β
Secure Delivery (HTTPS)
Served securely.
β Modern Protocol
Using HTTP/1.1.
β
Native Lazy Loading
Images use loading='lazy'.
β
Minified Assets
Minified .js/.css referenced.
β Preload / Preconnect Hints
Missing preload/preconnect hints.
β
Character Set
UTF-8 declared.
π‘οΈ Security & Blacklist
Cleanβ
Domain is clean.
β
Spamhaus DBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
SURBLVerify β
Not listed β no threats detected.
β
URIBLVerify β
Lookup inconclusive β use the Verify link to check manually.
β
Google Safe BrowsingVerify β
No unsafe content found per Google Safe Browsing.
βοΈ Technologies
CMS
Drupal
E-Commerce
Magento
Analytics & Tracking
Google AnalyticsGoogle Tag ManagerHotjar
Consent Management
OneTrust
JavaScript
jQuery
Infrastructure & CDN
Apache
π WHOIS
Registrar
CSC Corporate Domains, Inc
Registrant Email
redacted@nominet.uk
Registered
1998-02-16
Last Updated
2026-02-13
Expires
2027-02-16
Status
active
Name Servers
udns1.cscdns.net., udns2.cscdns.uk.
π DNS Records
| Type | Value |
|---|---|
| A | 54.217.111.72 |
| A | 54.217.237.73 |
| A | 34.252.179.110 |
| MX | eu-smtp-inbound-1.mimecast.com |
| MX | eu-smtp-inbound-2.mimecast.com |
| TXT | nintex.61546f8012d7680070e652c3 |
| TXT | 3285l9qcpywk2yffmdg09zd7th0kgwbq |
| TXT | 3q48s24q8v36fpbhm8fxbs6p4tbrcz25 |
| TXT | 3s0g1st0wbctt4pw703nnkbpbpwpv78c |
| TXT | 47bw4fcb8y2xlz49qhlcgwbcg73vzgw4 |
| TXT | 5l09djs3bkcdfqfmgwhm7y2bgkhcktjv |
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| TXT | h3f159mnh91z8mpzqzczfj11z1z2bnlr |
| TXT | hj-ownership=yrg_yfa0wmb@ZGR@adr |
| TXT | kddnmfjdy1npgsjy5kmxp0f217v1m15m |
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| TXT | sgn52bvmsv8pljpmlqm8mywlbp5ytnfj |
| TXT | ZOOM_verify_vAGkxAG1Rqe4A241a5xzUg |
| TXT | docusign=caa75544-428a-4fd4-aa2c-5f7666539345 |
| TXT | amazonses:54TtfToWwYGVVfBcqQVr1KYA2D2VDrj0EE/44jp7FCs= |
| TXT | google-site-verification=RtldLpaN8Ap04OF8elcqBW-vYbC0JoOR5Zz2wJ7JYwo |
| TXT | google-site-verification=ewgmA32MM9pypB2pfLtcKU0o3oLL9XtxqquQxu8NV3M |
| TXT | access-domain-verification=b06f2bf884e90b3f329f347b9b52a81267a581e517a5a2096f3d5cbe138e0f5b |
| TXT | access-domain-verification=fe545c92b70a610b546d1120b3e834d2d22969d75b471c4d2750e99a067c4831 |
| TXT | v=spf1 include:spf.protection.outlook.com include:eu._netblocks.mimecast.com include:email-od.com include:ea1.earcu.com include:rec-marketing.dc3.pageuppeople.com a:spf.firstbus.co.uk -all |
| TXT | MS=ms22720264 |
| TXT | nintex.61546f5aa3e7c0007071a4de |
| NS | udns1.cscdns.net |
| NS | udns2.cscdns.uk |
⭐ Community Rating
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