hope.ac.uk

Scanned URL: https://hope.ac.uk

📅 Scan completed: May 16, 2026

hope.ac.uk scored 46/100 overall — poor. AI readiness needs the most attention (36/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (746ms total). 8 technologies detected.
46
out of 100
F
Poor
Overall Domain Score
SEO 54  ·  LLM 36  ·  Performance 45 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
54

🔍 SEO Score

7 / 13 checks passed

36

🤖 LLM Readiness

4 / 11 checks passed

45

⚡ Performance

5 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Title Tag — Length: 25 chars (Ideal: 30-60).
  2. Meta Description — Length: 164 chars (Ideal: 50-160).
  3. Canonical URL — Missing canonical tag.
  4. Sitemap — No sitemap found in robots.txt.
  5. Image Alt Text — 2 of 32 images missing alt.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Liverpool Hope University 25 chars — Too short
Meta Description
Discover a vibrant university in Liverpool, dedicated to delivering exceptional undergraduate and postgraduate degrees for students from the UK and internationally. 164 chars — Too long
H1 Heading
Liverpool Hope University
Canonical URL
None found
🔍 SEO Audit
D 54/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

❌ Title Tag
Length: 25 chars (Ideal: 30-60).
❌ Meta Description
Length: 164 chars (Ideal: 50-160).
✅ H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
❌ Canonical URL
Missing canonical tag.
❌ Open Graph Tags
Found 0 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
2 of 32 images missing alt.
❌ Sitemap
No sitemap found in robots.txt.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 112 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
F 36/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

❌ Structured Data (JSON-LD)
No JSON-LD found.
❌ Schema Entities
No schema entities.
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
❌ Organisation Schema
Missing Organization schema.
❌ Breadcrumb Schema
Missing BreadcrumbList.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en'.
❌ Semantic Structure
No semantic HTML5 wrappers.
✅ Entity Verification Links
Social/publisher profiles linked.
⚡ Performance & Web Vitals
F 45/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 746ms — very fast. Main bottleneck is TTFB (567ms) — consider server-side caching.
Network Waterfall (Total: 746ms)
  • DNS: 125ms
  • Connect: 215ms
  • TTFB: 567ms
  • Download: 179ms
✅ Time to First Byte (TTFB)
TTFB: 567ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 54.3KB (Target: < 150KB).
❌ Text Compression
No Brotli/Gzip detected.
❌ Cache Policies
Missing Cache-Control headers.
❌ CDN Usage
No CDN headers found.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
❌ Native Lazy Loading
No lazy loading detected.
✅ Minified Assets
Minified .js/.css referenced.
❌ Preload / Preconnect Hints
Missing preload/preconnect hints.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
No registrar listed. This domain is directly registered with Nominet.
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 1 A  ·  5 MX  ·  13 TXT  ·  3 NS
TypeValue
A194.81.34.162
MXalt4.aspmx.l.google.com
MXalt2.aspmx.l.google.com
MXalt1.aspmx.l.google.com
MXalt3.aspmx.l.google.com
MXaspmx.l.google.com
TXTMS=ms64361451
TXTgoogle-site-verification=klwr1jbmRkUNwRfOzpcf2vJiym9OKMpY0ZHReeyWISQ
TXTmailerlite-domain-verification=5c3e5280fd4d6d3900cd098706415f19f8d6c2ea
TXTadobe-idp-site-verification=99689b22b81eb583fa37b0f612b9190b8a78b42068579c45fa2a32ec526f686f
TXTMS=ms34061522
TXTQuoVadis=d8b38df1-df54-450b-844a-59c1d9715906
TXTMS=3CDF1FBD7C1ABA9E534634A1B0D3058C2DE8FA89
TXTQuoVadis=8a98b740-cf03-48cf-a7dc-f751c386d9c2
TXTMS=ms50405707
TXTjamf-site-verification=8b1GRQoSHPxOq5K8_Zx7rQ
TXT96DB775E-35BB-4BCE-822A-662111C1713F
TXTv=spf1 ip4:5.44.24.4 ip4:5.61.115.80/28 ip4:23.249.208.0/20 ip4:23.251.224.0/19 ip4:3.229.143.16 ip4:34.198.56.55 ip4:52.4.161.124 ip4:52.82.172.0/22 ip4:54.240.0.0/17 ip4:69.169.224.0/20 ip4:76.223.128.0/19 ip4:76.223.176.0/20 ip4:83.217.246.64/26 ip4:83.231.158.128/26 ip4:91.186.188.0/26 ip4:91.186.188.128/26 ip4:91.186.188.231 ip4:95.172.90.143 ip4:95.172.90.156 include:_spf.google.com include:spf.protection.outlook.com include:spf1.hope.ac.uk include:_spf.mlsend.com include:_spf.elasticemail.com -all
TXTapple-domain-verification=cW1lo7oNAhvIissY
NSns12.ja.net
NSns11.ja.net
NSns10.ja.net
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

E-Commerce
Magento
Analytics & Tracking
Google Analytics Google Tag Manager Meta Pixel
Advertising
Google Ads
JavaScript
jQuery
CSS Frameworks
Font Awesome
Infrastructure & CDN
Apache
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (194.81.34.162) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (194.81.34.162) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (194.81.34.162) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
1 Flag

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

⚠️ This domain has been flagged by 1 reputation service(s). Review the details below.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
🚨 URLVoid Verify ↗
FLAGGED: URLVoid reports this domain as blacklisted.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
⭐ Community Rating

No ratings yet — be the first to rate this domain!

Rate this domain:

Recent Domain Checks

Latest A11y Audits

Latest Page Audits

  • Ebook: Owning AI Search in 2026 | JasperGrade: C | Score: 60/100 | Scanned on May 14, 2026
    View Report →
  • Logitech IrelandGrade: C | Score: 65/100 | Scanned on May 4, 2026
    View Report →
  • Интернет магазин Specdobavki.com – товары для красоты и здоровьяGrade: F | Score: 55/100 | Scanned on March 31, 2026
    View Report →
  • Accessibility at Citi | Citi.comGrade: F | Score: 40/100 | Scanned on March 21, 2026
    View Report →
  • G HUB Gaming Software| Logitech GGrade: B | Score: 70/100 | Scanned on March 5, 2026
    View Report →