69
/ 100
C
Average
Overall Domain Score
SEO 62 · LLM 64 · Perf 82
62
🔍 SEO Score
8 / 13 checks passed
64
🤖 LLM Readiness
7 / 11 checks passed
82
⚡ Performance
9 / 11 checks passed
📝 Extracted Page Tags
Title Tag
Merino Wool Clothing | icebreaker®
Meta Description
Our natural merino wool clothing provides the ultimate comfort and performance for your adventures outdoors and in life. Shop now!
H1 Heading
None found
Canonical URL
https://na.icebreaker.com/en-ca
🔍 SEO Audit
62/100✅ Title Tag
Length: 34 chars (Ideal: 30-60).
✅ Meta Description
Length: 130 chars (Ideal: 50-160).
❌ H1 Tag
Found 0 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
❌ Open Graph Tags
Found 0 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
53 of 57 images missing alt.
❌ Sitemap
No sitemap found in robots.txt.
❌ Heading Hierarchy
Missing H1 or H2 tags.
✅ Internal Links
Found 216 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO
64/100✅ Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
✅ Schema Entities
Types: organization, brand, website, webpage
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
✅ Organisation Schema
Business entity defined.
❌ Breadcrumb Schema
Missing BreadcrumbList.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en-CA'.
✅ Semantic Structure
Uses <main> or <article>.
❌ Entity Verification Links
No entity validation links.
⚡ Performance
82/100Network Waterfall (Total: 1840ms)
- DNS: 60ms
- Connect: 68ms
- TTFB: 454ms
- Download: 1386ms
✅ Time to First Byte (TTFB)
TTFB: 454ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 67.7KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
❌ Cache Policies
Missing Cache-Control headers.
✅ CDN Usage
Edge delivery detected.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
✅ Native Lazy Loading
Images use loading='lazy'.
✅ Minified Assets
Minified .js/.css referenced.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
🛡️ Security & Blacklist
Clean✅ Domain is clean.
⚙️ Technologies
CMS
Shopify
E-Commerce
Magento
Reviews & UGC
PowerReviewsYotpo
Analytics & Tracking
Google Tag Manager
Marketing Automation
Klaviyo
Infrastructure & CDN
Cloudflare
📋 WHOIS
Registrar
MarkMonitor Inc.
Registered
1998-11-05T05:00:00Z
Expires
2027-11-04T05:00:00Z
Last Updated
2025-12-02T05:17:35Z
Status
clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited, clientTransferProhibited https://icann.org/epp#clientTransferProhibited, clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Servers
A1-250.AKAM.NET, A12-64.AKAM.NET, A13-67.AKAM.NET, A2-65.AKAM.NET, A24-64.AKAM.NET, A5-66.AKAM.NET
🔗 DNS Records
| Type | Value |
|---|---|
| A | 2.16.27.71 |
| A | 2.16.27.82 |
| MX | icebreaker-com.mail.protection.outlook.com |
| TXT | v=spf1 ip4:13.66.156.32 ip4:167.64.248.247 a:production.ib.icebreaker.demandware.net include:spf.protection.outlook.com include:sendgrid.net include:cust-spf.exacttarget.com ~all |
| TXT | google-site-verification=Bw6E-F8bJHFX_2aepOIf0nFJI5INOY9x8FDn0j4EjFU |
| TXT | amazonses:CPSjwnEmSi5o62bvuKIiK+bVZ0bZ6D1gk3i/M7Ykku4= |
| TXT | sfcc_verification_aafx=ef10089dd9a90bb07b0af5228ac0a5276b0f1c03805f7d65758ac9a94b5114eb |
| TXT | amazonses:JDmows0a2lFzaokVo28x/IF1KJgk/QFxzuQTTRAwhqA= |
| TXT | DHP8RVsf9JynJO1MXGXa4Bg1XbUoELp4k47bAGLb1iALSg8CLxk+M3/Dfq2qMJB+Gd//ced4QIPcaz8ce4Mu9A== |
| TXT | facebook-domain-verification=q1ppxkj9c33povzo49x9evvbijaq7a |
| TXT | br/M8SkaF5DxR3BBU8rIv6LeiAYN8ofRLBc58N0+YCt1BKjAjfE3BLxY2jRVWvuMs9D2adn/ZkTi4j40K1fWow== |
| NS | a5-66.akam.net |
| NS | a12-64.akam.net |
| NS | a13-67.akam.net |
| NS | a1-250.akam.net |
| NS | a2-65.akam.net |
| NS | a24-64.akam.net |