insightglobal.com

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

Type	Value
A	150.171.109.185
MX	mxa-002dbd03.gslb.pphosted.com
MX	mxb-002dbd03.gslb.pphosted.com
TXT	include:spf-002dbd03.pphosted.com
TXT	atlassian-domain-verification=/fwi1lKjXPhHt/SKIWI5bSGRd69WNzgR7YTMeojPjzDdoln89muxl8Z5mt6eslwu
TXT	asv=239c6f87b36e0a581a1ad7d8d0a3aff1
TXT	v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all
TXT	ca3-8fc72d10a15845d18088697a27f28292
TXT	google-site-verification=2YYB-H_TlvI-Q7nhHNBIZGKavzoQNaApFuTThVagY-o
TXT	smartsheet-site-validation=v703C0wiKwkWmx38ibRXBkW7pVdAp0rZ
TXT	MS=ms85015601
TXT	neat-pulse-domain-verification-lMWp9WN=50376a2f-4327-4cb2-80d3-e6d5f7c8d6a1
TXT	ca3-778c250c4a3349a58e127b01934c0000
TXT	google-site-verification=LuOQqDnuM_M0oG78qHScdMBfeWnPutUorf1fCIyXTXQ
TXT	docusign=7b6a139e-561a-40fc-b66a-10469a866b2a
TXT	zoho-verification=zb15422124.zmverify.zoho.com
TXT	ciscocidomainverification=1592612e4f28f02326c4ee9bc8e2a34514c6aa5bf41b94254f83363efb1a82f8
TXT	jbkhqxxmvcsrf44x3ffrdglxymc51q1f
TXT	sjc9k6ks4861122mltzllwr0967jstr2
TXT	ca3-db52c24d34ea480186a6f817afdbe4b9
TXT	miro-verification=43dfcfebead4a5d93e827da92db013e1bd07ea49
TXT	notion-domain-verification=GLG2lsljRCwf43csjwhWyOihTRW8Jsx2cCamswsA0d
TXT	apple-domain-verification=6aJ9cWHNqyrywAhm
TXT	mongodb-site-verification=6hrC0hAPXnZ3m6yxKR8zEzfMpyAljdG4
TXT	anthropic-domain-verification-drx8gy=U9hiOFzpp16HSOzb6Gn7rWkPY
NS	ns4-08.azure-dns.info
NS	ns2-08.azure-dns.net
NS	ns1-08.azure-dns.com
NS	ns3-08.azure-dns.org

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.