69
/ 100
C
Average
Overall Domain Score
SEO 69 · LLM 64 · Perf 73
69
π SEO Score
9 / 13 checks passed
64
π€ LLM Readiness
7 / 11 checks passed
73
β‘ Performance
8 / 11 checks passed
π Extracted Page Tags
Title Tag
Shinola | The American Watchmaker
Meta Description
Founded in 2011 with the belief that products should be made well and made to last, Shinola began with a simple idea: to bring watchmaking back to the United States.
H1 Heading
None found
Canonical URL
https://www.shinola.com/
π SEO Audit
69/100β
Title Tag
Length: 41 chars (Ideal: 30-60).
β Meta Description
Length: 165 chars (Ideal: 50-160).
β H1 Tag
Found 0 H1 tags. Exactly 1 is recommended.
β
Canonical URL
Canonical URL is set.
β
Open Graph Tags
Found 9 OG properties (4+ recommended).
β
Indexability
Page allows indexing.
β
Mobile Viewport
Viewport meta tag present.
β Image Alt Text
9 of 144 images missing alt.
β
Sitemap
Sitemap declared.
β Heading Hierarchy
Missing H1 or H2 tags.
β
Internal Links
Found 429 internal links.
β
HSTS Security
HSTS header present.
β
HTTPS
Loads securely over HTTPS.
π€ LLMO
64/100β
Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
β
Schema Entities
Types: organization
β FAQ Schema
Missing FAQ schema.
β
Contextual Summary
Description provides good AI context.
β E-E-A-T (Author)
No author meta or schema.
β
Organisation Schema
Business entity defined.
β Breadcrumb Schema
Missing BreadcrumbList.
β
AI Crawler Access
AI agents not blocked.
β
Language Declaration
Language set to 'en'.
β
Semantic Structure
Uses <main> or <article>.
β Entity Verification Links
No entity validation links.
β‘ Performance
73/100Network Waterfall (Total: 1155ms)
- DNS: 4ms
- Connect: 12ms
- TTFB: 869ms
- Download: 286ms
β Time to First Byte (TTFB)
TTFB: 869ms (Target: < 600ms).
β
HTML Payload Size
Raw HTML: 85KB (Target: < 150KB).
β
Text Compression
Compression enabled (gzip).
β Cache Policies
Missing Cache-Control headers.
β
CDN Usage
Edge delivery detected.
β
Secure Delivery (HTTPS)
Served securely.
β Modern Protocol
Using HTTP/1.1.
β
Native Lazy Loading
Images use loading='lazy'.
β
Minified Assets
Minified .js/.css referenced.
β
Preload / Preconnect Hints
Resource hints found.
β
Character Set
UTF-8 declared.
π‘οΈ Security & Blacklist
3 Flag(s)β οΈ Flagged on 3 blacklist(s).
π¨ Spamhaus DBLVerify β
FLAGGED: Listed (code: 51.79.82.51)
π¨ SURBLVerify β
FLAGGED: Listed (code: 51.79.82.51)
π¨ URIBLVerify β
FLAGGED: Listed (code: 51.79.82.51)
β
Google Safe BrowsingVerify β
No unsafe content found per Google Safe Browsing.
βοΈ Technologies
CMS
Shopify
E-Commerce
Magento
Reviews & UGC
Yotpo
Marketing Automation
Klaviyo
Advertising
Microsoft Ads
JavaScript
React
Infrastructure & CDN
Cloudflare
π WHOIS
Registrar
MarkMonitor Inc.
Registered
1997-12-09
Expires
2027-12-08
Last Updated
2025-11-06
Status
client delete prohibited, client transfer prohibited, client update prohibited, server delete prohibited, server transfer prohibited, server update prohibited
Name Servers
ns-1018.awsdns-63.net, ns-1188.awsdns-20.org, ns-1888.awsdns-44.co.uk, ns-9.awsdns-01.com
π DNS Records
| Type | Value |
|---|---|
| A | 23.227.38.65 |
| MX | shinola-com.mail.protection.outlook.com |
| TXT | globalsign-domain-verification=57YfMdgD9DldxdIvzy_Zet-1fFYngI9M8TPxyGiiBk |
| TXT | apple-domain-verification=QSSCqgEaMFTcEHNU |
| TXT | sr69tdg48lc8khu10sbfgu1lr9 |
| TXT | miro-verification=7c1f8ef5c4c020b6681380c2ca8de8abeb3ee405 |
| TXT | anthropic-domain-verification-g5rs0z=Xba9anHaIt7UGCGBMVT6Tblxx |
| TXT | shopify-verification-code=Wzc4iqoorHMiQPe94ccMP16zyJi46y |
| TXT | google-site-verification=H_031C5ZVpafCLaCe1B07-IhQsupu25FWN15u6NkIlc |
| TXT | smartsheet-site-validation=SgNA7Vn-9OurypF_tMvMXUvDshMv8d2U |
| TXT | v=spf1 include:spf.protection.outlook.com include:amazonses.com include:sendgrid.net include:mail.zendesk.com include:_spf.salesforce.com include:_shortspf.launchmetrics.com ip4:54.208.25.33 -all |
| TXT | logmein-verification-code=3af7a925-5154-412c-a00c-d39bb9025a13 |
| TXT | MS=ms84663714 |
| TXT | klaviyo-site-verification=W7RfvX |
| NS | ns-1188.awsdns-20.org |
| NS | ns-9.awsdns-01.com |
| NS | ns-1888.awsdns-44.co.uk |
| NS | ns-1018.awsdns-63.net |
⭐ Community Rating
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