southwire.com

Scanned URL: https://southwire.com

📅 Scan completed: May 12, 2026

southwire.com scored 52/100 overall — below avg. AI readiness needs the most attention (36/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (622ms total). 8 technologies detected.
52
out of 100
D
Below Avg
Overall Domain Score
SEO 54  ·  LLM 36  ·  Performance 64 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
54

🔍 SEO Score

7 / 13 checks passed

36

🤖 LLM Readiness

4 / 11 checks passed

64

⚡ Performance

7 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Title Tag — Length: 27 chars (Ideal: 30-60).
  2. H1 Tag — Found 0 H1 tags. Exactly 1 is recommended.
  3. Sitemap — No sitemap found in robots.txt.
  4. Image Alt Text — 7 of 8 images missing alt.
  5. Open Graph Tags — Found 2 OG properties (4+ recommended).
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Southwire Canada | Homepage 27 chars — Too short
Meta Description
Choose Southwire for your wire and cable needs - we offer high-performance products that are built to last. 107 chars — Good
H1 Heading
None found
Canonical URL
https://www.southwire.com/ca/en-ca
🔍 SEO Audit
D 54/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

❌ Title Tag
Length: 27 chars (Ideal: 30-60).
✅ Meta Description
Length: 107 chars (Ideal: 50-160).
❌ H1 Tag
Found 0 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
❌ Open Graph Tags
Found 2 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
7 of 8 images missing alt.
❌ Sitemap
No sitemap found in robots.txt.
❌ Heading Hierarchy
Missing H1 or H2 tags.
✅ Internal Links
Found 208 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
F 36/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

❌ Structured Data (JSON-LD)
No JSON-LD found.
❌ Schema Entities
No schema entities.
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
❌ Organisation Schema
Missing Organization schema.
❌ Breadcrumb Schema
Missing BreadcrumbList.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en'.
❌ Semantic Structure
No semantic HTML5 wrappers.
✅ Entity Verification Links
Social/publisher profiles linked.
⚡ Performance & Web Vitals
C 64/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 622ms — very fast. Download time is high (503ms) — reduce HTML payload or enable compression.
Network Waterfall (Total: 622ms)
  • DNS: 0ms
  • Connect: 15ms
  • TTFB: 119ms
  • Download: 503ms
✅ Time to First Byte (TTFB)
TTFB: 119ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 16.7KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
✅ Cache Policies
Cache-Control headers set.
❌ CDN Usage
No CDN headers found.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
❌ Native Lazy Loading
No lazy loading detected.
✅ Minified Assets
Minified .js/.css referenced.
❌ Preload / Preconnect Hints
Missing preload/preconnect hints.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
GoDaddy Corporate Domains, LLC
Registered
1994-11-15
Expires
2027-11-14
Last Updated
2025-11-05
Status
client transfer prohibited
Name Servers
ns05.gcd-dns.com, ns06.gcd-dns.com
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 1 A  ·  1 MX  ·  17 TXT  ·  2 NS
TypeValue
A204.155.58.132
MXsouthwire-com.mail.protection.outlook.com
TXTdocusign=44bcb16e-80b3-4a2d-adc7-355c3eccf273
TXTwebexdomainverification.4C675B8A1F7EB136E053AB06FC0A3F65=5f231194-8591-4d23-b861-cc1919901177
TXTatlassian-sending-domain-verification=f1c605db-e502-4a80-a1e3-faabbcf14fc5
TXTsuccessfactors-site-verification=Y2U2MDgwNDhjNDk1YzBmMTlmN2YwZGUyYThmYTFiMmM4ODZhZDgyZjdkMzc5OTkxOWRiZDk0NjAzODRlMjZhNg==
TXTdocusign=890598fa-ac07-4c5c-a72c-03abbe6c0055
TXTpardot_151881_*=eb69acbe750057656ee1d184815034904144fb34f7dfee6db744827c1b66f088
TXTcisco-ci-domain-verification=2980a165054b23ea954ce3d15a848ef9269ca785781eb5fb1243b1be75ee1b1f
TXTgoogle-site-verification=23Zn5nxJuELlJzxDVTf7SZfppl__eR6p9CTrsnuuyY4
TXTatlassian-domain-verification=VBrxfs//fMdUTDKW6DDvh5TLaKPT9QW4wKdVTWOHSsMvkCS6Sb5RzK1qpPf43cCS
TXTgoogle-site-verification=fUTGj1U6EVmvl1xR_YQSKRLJiX2RSwVlF8hj-OEXb-0
TXTv=spf1 include:spf.protection.outlook.com include:%{l}._spf.southwire.com ip4:40.114.15.27 ip4:40.76.221.254 ip4:208.78.169.130/32 ip4:23.253.197.137/32 ip4:208.254.39.76/32 ip4:204.155.56.4/32 ip4:204.155.56.3/32 ip4:63.98.229.132/32 ip4:12.159.76.40/32 ip4:70.42.227.151/32 ip4:70.42.227.152/32 ip4:207.10.34.35/32 ip4:149.72.231.47 ip4:74.213.147.0/24 ip4:192.235.102.127/32 ip4:20.85.85.243/32 ip4:20.85.86.82/32 include:mailgun.org include:successfactors.com ~all
TXTgoogle-site-verification=iZdAdd0bHq4a3DOr493Kbo3hz6xqyTJKSyV377S3ho4
TXTrq0cilf8v9fd5j99tr0o2n7fha
TXTv=verifydomain MS=1284888
TXTapple-domain-verification=FWcochYbrl3xlWfK
TXTapple-domain-verification=Si7pyHW6lvU97x8A
TXT5XgDnG27yF+WbLJuDj+6Fti7G441bX05eub2+IWGcSdsthMCIRFRQLsuFfCY2g66TOUh7NbuVYVf+YBfiapiqQ==
NSns05.gcd-dns.com
NSns06.gcd-dns.com
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

E-Commerce
Magento
Social & Schema
Open Graph
Page Builder
Divi
Analytics & Tracking
Google Analytics Google Tag Manager Hotjar
Marketing Automation
Pardot
JavaScript
jQuery
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (204.155.58.132) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (204.155.58.132) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (204.155.58.132) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
1 Flag

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

⚠️ This domain has been flagged by 1 reputation service(s). Review the details below.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
🚨 URLVoid Verify ↗
FLAGGED: URLVoid reports this domain as blacklisted.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
⭐ Community Rating

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