thecrownestate.co.uk

Scanned URL: https://thecrownestate.co.uk

📅 Scan completed: June 9, 2026

thecrownestate.co.uk scored 71/100 overall β€” good. Its strongest area is AI readiness (73/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (558ms total). 9 technologies detected.
71
out of 100
B
Good
Overall Domain Score
SEO 69  ·  LLM 73  ·  Performance 73 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
69

🔍 SEO Score

9 / 13 checks passed

73

🤖 LLM Readiness

8 / 11 checks passed

73

⚡ Performance

8 / 11 checks passed

⚡ Quick Wins β€” Top 5 Issues to Fix
  1. Title Tag β€” Length: 23 chars (Ideal: 30-60).
  2. Meta Description β€” Length: 256 chars (Ideal: 50-160).
  3. Sitemap β€” No sitemap found in robots.txt.
  4. Image Alt Text β€” 8 of 14 images missing alt.
  5. Cache Policies β€” Missing Cache-Control headers.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Home | The Crown Estate 23 chars β€” Too short
Meta Description
The Crown Estate is an independent business sitting between the public and private sectors, acting in national interests both today and for future generations. Across communities, countryside, coast and seabed, we manage land for the benefit of the nation. 256 chars β€” Too long
H1 Heading
Lasting and shared prosperity for the nation
Canonical URL
https://www.thecrownestate.co.uk
🔍 SEO Audit
C 69/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

❌ Title Tag
Length: 23 chars (Ideal: 30-60).
❌ Meta Description
Length: 256 chars (Ideal: 50-160).
✅ H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 5 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
8 of 14 images missing alt.
❌ Sitemap
No sitemap found in robots.txt.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 79 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
B 73/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

✅ Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
✅ Schema Entities
Types: organization
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
✅ Organisation Schema
Business entity defined.
❌ Breadcrumb Schema
Missing BreadcrumbList.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en-GB'.
✅ Semantic Structure
Uses <main> or <article>.
✅ Entity Verification Links
Social/publisher profiles linked.
⚡ Performance & Web Vitals
B 73/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions β€” even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 558ms β€” very fast.
Network Waterfall (Total: 558ms)
  • DNS: 29ms
  • Connect: 51ms
  • TTFB: 176ms
  • Download: 382ms
✅ Time to First Byte (TTFB)
TTFB: 176ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 24.5KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
❌ Cache Policies
Missing Cache-Control headers.
❌ CDN Usage
No CDN headers found.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
✅ Native Lazy Loading
Images use loading='lazy'.
✅ Minified Assets
Minified .js/.css referenced.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight β€” many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
Netscan Limited [Tag = NETSCAN]
Expires
17-Aug-2026
🔗 DNS Records

DNS records control how the world reaches your domain β€” they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 1 A  Β·  2 MX  Β·  11 TXT  Β·  2 NS
TypeValue
A20.90.134.21
MXthecrownestate-co-uk.mail.protection.outlook.com
MXms52576143.msv1.invalid
TXTMS=ms90904783
TXTmandrill_verify.xs2SeftdNLs6H2zEA0zSow
TXTadobe-idp-site-verification=2e2962eeca550cfddb45cf0acb3e9f91885a2f1a3cfed2b00db9a2029c3ba93f
TXTv=spf1 ip4:192.254.125.237 include:spf.ssmx.net include:spf.protection.outlook.com include:spf.emailsignatures365.com include:spf.mandrillapp.com ~all
TXTmeltwater_sso_20260417.txt
TXTd365mktkey=6visgrMnDaX0mz9o0ZUaYJhzEqVNR76MauAppPd48dQx
TXThes=3101a6313884674be860d01893b8fda0
TXTdocusign=b2ab9298-00e3-4514-8929-4eb0a1ef58f1
TXTmiro-verification=6fa903ed97eb9561068f29636462949c5ac7a245
TXTMS=6E7443B6CA10DEBFF6F571C430C9B5EC0981BD53
TXTremarkable-domain-verification=37fb8109-f244-4397-8635-cb828481c5eb
NSleonidas.ns.cloudflare.com
NSchelsea.ns.cloudflare.com
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools β€” analytics, SEO plugins, CDN β€” are markers of a professionally maintained site.

E-Commerce
Magento
Social & Schema
Open Graph Twitter Cards Schema.org
Analytics & Tracking
Google Tag Manager
Consent Management
OneTrust
JavaScript
Next.js
Fonts
Adobe Fonts
Caching
CDN Cache
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers β€” being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive β€” use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (20.90.134.21) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (20.90.134.21) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (20.90.134.21) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups β€” no API key required.
🦠 Malware & Reputation Check
Clean

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

✅ Domain appears clean β€” no malware or reputation flags detected on checked services.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
✅ URLVoid Verify ↗
No threats detected per URLVoid.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints β€” no API keys required.
⭐ Community Rating

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