thehersheycompany.com

Scanned URL: https://thehersheycompany.com

62

πŸ” SEO Score

8 / 13 checks passed

73

πŸ€– LLM Readiness

8 / 11 checks passed

82

⚑ Performance

9 / 11 checks passed

πŸ“ Extracted Page Tags
Title Tag
Home | The Hershey Company
Meta Description
Here at Hershey, our purpose is to make more moments of goodness for consumers around the world.
H1 Heading
Velocity Lab: Hershey’s Engine for Faster, Smarter Innovation
Canonical URL
None found
πŸ” SEO Audit
62/100
❌ Title Tag
Length: 26 chars (Ideal: 30-60).
βœ… Meta Description
Length: 96 chars (Ideal: 50-160).
βœ… H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
❌ Canonical URL
Missing canonical tag.
❌ Open Graph Tags
Found 0 OG properties (4+ recommended).
βœ… Indexability
Page allows indexing.
βœ… Mobile Viewport
Viewport meta tag present.
βœ… Image Alt Text
0 of 21 images missing alt.
❌ Sitemap
No sitemap found in robots.txt.
❌ Heading Hierarchy
Missing H1 or H2 tags.
βœ… Internal Links
Found 72 internal links.
βœ… HSTS Security
HSTS header present.
βœ… HTTPS
Loads securely over HTTPS.
πŸ€– LLMO
73/100
βœ… Structured Data (JSON-LD)
Found 3 JSON-LD blocks.
βœ… Schema Entities
Types: website, organization, breadcrumblist, webpage
❌ FAQ Schema
Missing FAQ schema.
❌ Contextual Summary
Description too short for AI context.
❌ E-E-A-T (Author)
No author meta or schema.
βœ… Organisation Schema
Business entity defined.
βœ… Breadcrumb Schema
Site architecture is machine-readable.
βœ… AI Crawler Access
AI agents not blocked.
βœ… Language Declaration
Language set to 'en-US'.
βœ… Semantic Structure
Uses <main> or <article>.
βœ… Entity Verification Links
Social/publisher profiles linked.
⚑ Performance
82/100
Network Waterfall (Total: 141ms)
  • DNS: 60ms
  • Connect: 62ms
  • TTFB: 71ms
  • Download: 70ms
βœ… Time to First Byte (TTFB)
TTFB: 71ms (Target: < 600ms).
βœ… HTML Payload Size
Raw HTML: 16.8KB (Target: < 150KB).
βœ… Text Compression
Compression enabled (gzip).
βœ… Cache Policies
Cache-Control headers set.
βœ… CDN Usage
Edge delivery detected.
βœ… Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
❌ Native Lazy Loading
No lazy loading detected.
βœ… Minified Assets
Minified .js/.css referenced.
βœ… Preload / Preconnect Hints
Resource hints found.
βœ… Character Set
UTF-8 declared.
πŸ›‘οΈ Security & Blacklist
Clean
βœ… Domain is clean.
βœ… Spamhaus DBLVerify β†—
Lookup inconclusive β€” use the Verify link to check manually.
βœ… SURBLVerify β†—
Not listed β€” no threats detected.
βœ… URIBLVerify β†—
Lookup inconclusive β€” use the Verify link to check manually.
βœ… Google Safe BrowsingVerify β†—
No unsafe content found per Google Safe Browsing.
βš™οΈ Technologies
Analytics & Tracking
Microsoft Clarity
JavaScript
jQuery
CSS Frameworks
Font Awesome
πŸ“‹ WHOIS
Registrar
Nom-iq Ltd. dba COM LAUDE
Registered
2004-07-16
Expires
2026-07-16
Last Updated
2026-03-02
Status
client delete prohibited, client transfer prohibited, client update prohibited
Name Servers
edns11.ultradns.biz, edns11.ultradns.com, edns11.ultradns.net, edns11.ultradns.org, ns118.ultradns2.com, ns118.ultradns2.org
πŸ”— DNS Records
TypeValue
A151.101.129.91
A151.101.65.91
A151.101.1.91
A151.101.193.91
MXthehersheycompany-com.mail.protection.outlook.com
TXT444bvp8yc8dlnmdd7klsbtsq3f7ljlsz
TXT_0oiuud41dmxzuyg9bzgsna7tre6p0p6
TXTf7dd4780e1774b4a8eea0d9e10278ce1
TXTklaviyo-site-verification=WGpd8F
TXThave-i-been-pwned-verification=dweb_5p5m22gfudcowly2ie485ew5
TXTgoogle-site-verification=LNnSpzNmXNEDG4sl19-8mAgU8e5vmNd9CkcMygJHvCU
TXTv=spf1 include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email include:spf.protection.outlook.com ~all
TXTMS=ms25400460
NSns118.ultradns2.com
NSns118.ultradns2.org
NSedns11.ultradns.biz
NSedns11.ultradns.com
NSedns11.ultradns.net
NSedns11.ultradns.org

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