thetrace.org

Scanned URL: https://thetrace.org

📅 Scan completed: April 11, 2026 at 11:54 AM

74
/ 100
B
Good
Overall Domain Score
SEO 69 · LLM 82 · Perf 73
69

πŸ” SEO Score

9 / 13 checks passed

82

πŸ€– LLM Readiness

9 / 11 checks passed

73

⚑ Performance

8 / 11 checks passed

πŸ“ Extracted Page Tags
Title Tag
Reporting on Guns and Gun Violence in America - The Trace
Meta Description
An independent, nonpartisan, nonprofit newsroom dedicated to shining a light on America's gun violence crisis.
H1 Heading
None found
Canonical URL
https://www.thetrace.org/
πŸ” SEO Audit
69/100
βœ… Title Tag
Length: 57 chars (Ideal: 30-60).
βœ… Meta Description
Length: 110 chars (Ideal: 50-160).
❌ H1 Tag
Found 0 H1 tags. Exactly 1 is recommended.
βœ… Canonical URL
Canonical URL is set.
βœ… Open Graph Tags
Found 9 OG properties (4+ recommended).
βœ… Indexability
Page allows indexing.
βœ… Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
12 of 13 images missing alt.
βœ… Sitemap
Sitemap declared.
❌ Heading Hierarchy
Missing H1 or H2 tags.
βœ… Internal Links
Found 160 internal links.
❌ HSTS Security
Missing HSTS header.
βœ… HTTPS
Loads securely over HTTPS.
πŸ€– LLMO
82/100
βœ… Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
βœ… Schema Entities
Types: webpage, breadcrumblist, website, organization
❌ FAQ Schema
Missing FAQ schema.
βœ… Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
βœ… Organisation Schema
Business entity defined.
βœ… Breadcrumb Schema
Site architecture is machine-readable.
βœ… AI Crawler Access
AI agents not blocked.
βœ… Language Declaration
Language set to 'en-us'.
βœ… Semantic Structure
Uses <main> or <article>.
βœ… Entity Verification Links
Social/publisher profiles linked.
⚑ Performance
73/100
Network Waterfall (Total: 366ms)
  • DNS: 124ms
  • Connect: 132ms
  • TTFB: 173ms
  • Download: 193ms
βœ… Time to First Byte (TTFB)
TTFB: 173ms (Target: < 600ms).
βœ… HTML Payload Size
Raw HTML: 27.3KB (Target: < 150KB).
βœ… Text Compression
Compression enabled (gzip).
βœ… Cache Policies
Cache-Control headers set.
βœ… CDN Usage
Edge delivery detected.
βœ… Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
❌ Native Lazy Loading
No lazy loading detected.
βœ… Minified Assets
Minified .js/.css referenced.
❌ Preload / Preconnect Hints
Missing preload/preconnect hints.
βœ… Character Set
UTF-8 declared.
πŸ›‘οΈ Security & Blacklist
Clean
βœ… Domain is clean.
βœ… Spamhaus DBLVerify β†—
Lookup inconclusive β€” use the Verify link to check manually.
βœ… SURBLVerify β†—
Not listed β€” no threats detected.
βœ… URIBLVerify β†—
Lookup inconclusive β€” use the Verify link to check manually.
βœ… Google Safe BrowsingVerify β†—
No unsafe content found per Google Safe Browsing.
βš™οΈ Technologies
CMS
WordPress
E-Commerce
Magento
Analytics & Tracking
Google Tag Manager
Infrastructure & CDN
Cloudflare
πŸ“‹ WHOIS
Registrar
GoDaddy.com, LLC
Registered
2014-12-17T22:40:25Z
Expires
2026-12-17T22:40:25Z
Last Updated
2026-04-01T14:20:04Z
Status
clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited, clientRenewProhibited https://icann.org/epp#clientRenewProhibited, clientTransferProhibited https://icann.org/epp#clientTransferProhibited, clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Servers
nash.ns.cloudflare.com, roxy.ns.cloudflare.com
πŸ”— DNS Records
TypeValue
A104.20.43.139
A172.66.156.126
MXaspmx3.googlemail.com
MXalt1.aspmx.l.google.com
MXalt2.aspmx.l.google.com
MXaspmx.l.google.com
MXaspmx2.googlemail.com
TXTgoogle-site-verification=mm2cSL6yvZxLd3vItKbC1rMm8I1hvlKMWpKIaLRNNgc
TXTgoogle-site-verification=rtaP7Ay6cPgI-BCqRehp9Ft1IuAA4mHPlg7Pu9cnaPU
TXTintacct-esk=9FAA1C6DCBF608BAE053AA06A8C03023
TXTv=spf1 include:_spf.google.com include:servers.mcsv.net include:spf.mandrillapp.com include:_spf.intacct.com ~all
TXTMS=4C7E2AD22508A2A52367F91821B25DC776865288
TXTfacebook-domain-verification=wst8aqlq4lhbz4nzf0yto29tlsn3qb
TXTgoogle-site-verification=0gvusWViFJnr_4V8F7r-jDKuIWD5G5Mh5MpHbMjEUXA
TXTgoogle-site-verification=SxMmNRMbAm6xdXlOcQT_31kv4wIUxoLuGujJP9x7Ij0
NSroxy.ns.cloudflare.com
NSnash.ns.cloudflare.com

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