waow.com

Scanned URL: https://waow.com

📅 Scan completed: May 9, 2026

waow.com scored 71/100 overall — good. Its strongest area is AI readiness (73/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (219ms total). 13 technologies detected.
71
out of 100
B
Good
Overall Domain Score
SEO 69  ·  LLM 73  ·  Performance 73 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
69

🔍 SEO Score

9 / 13 checks passed

73

🤖 LLM Readiness

8 / 11 checks passed

73

⚡ Performance

8 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Title Tag — Length: 71 chars (Ideal: 30-60).
  2. H1 Tag — Found 0 H1 tags. Exactly 1 is recommended.
  3. Image Alt Text — 42 of 91 images missing alt.
  4. Heading Hierarchy — Missing H1 or H2 tags.
  5. FAQ Schema — Missing FAQ schema.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
WAOW 9 News | Wausau, WI News, Weather & Sports | We've Got You Covered 71 chars — Too long
Meta Description
Wausau breaking news, weather and live video. Covering local politics, crime, health, education and sports for Wausau and North Central Wisconsin. 146 chars — Good
H1 Heading
None found
Canonical URL
https://www.waow.com/
🔍 SEO Audit
C 69/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

❌ Title Tag
Length: 71 chars (Ideal: 30-60).
✅ Meta Description
Length: 146 chars (Ideal: 50-160).
❌ H1 Tag
Found 0 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 8 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
42 of 91 images missing alt.
✅ Sitemap
Sitemap declared.
❌ Heading Hierarchy
Missing H1 or H2 tags.
✅ Internal Links
Found 242 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
B 73/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

✅ Structured Data (JSON-LD)
Found 4 JSON-LD blocks.
✅ Schema Entities
Types: organization
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
✅ E-E-A-T (Author)
Author identity found.
✅ Organisation Schema
Business entity defined.
❌ Breadcrumb Schema
Missing BreadcrumbList.
❌ AI Crawler Access
robots.txt blocks AI crawlers.
✅ Language Declaration
Language set to 'en'.
✅ Semantic Structure
Uses <main> or <article>.
✅ Entity Verification Links
Social/publisher profiles linked.
Performance & Web Vitals
B 73/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 219ms — very fast.
Network Waterfall (Total: 219ms)
  • DNS: 29ms
  • Connect: 45ms
  • TTFB: 95ms
  • Download: 124ms
✅ Time to First Byte (TTFB)
TTFB: 95ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 65.6KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
✅ Cache Policies
Cache-Control headers set.
❌ CDN Usage
No CDN headers found.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
✅ Native Lazy Loading
Images use loading='lazy'.
❌ Minified Assets
No minified assets linked.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
GoDaddy.com, LLC
Registered
1996-02-23
Expires
2027-02-24
Last Updated
2026-02-25
Status
client delete prohibited, client renew prohibited, client transfer prohibited, client update prohibited
Name Servers
ns-1020.awsdns-63.net, ns-1308.awsdns-35.org, ns-2012.awsdns-59.co.uk, ns-237.awsdns-29.com
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 1 A  ·  5 MX  ·  8 TXT  ·  4 NS
TypeValue
A192.104.183.109
MXaspmx.l.google.com
MXalt3.aspmx.l.google.com
MXalt1.aspmx.l.google.com
MXalt2.aspmx.l.google.com
MXalt4.aspmx.l.google.com
TXTknowbe4-site-verification=4df542301c8259865a00302c7bb8166d
TXTfacebook-domain-verification=12dfbw51kekncn87b44pg95eaxnut3
TXTgoogle-site-verification=WOVMdd6Ue-mIEFECk6VZwIsEQIUPztnGLvRFTO2V4kw
TXTgoogle-site-verification=N0Gab0wpZ3uR4ykXrbih-Jf69Qb1_zXR5eHvIdBh2xg
TXTgrqvlp0bdgptpapf26v3rrah82
TXTv=spf1 include:_spf.google.com include:secondstreetmail.com ~all
TXTMS=ms90233244
TXTadobe-idp-site-verification=5a5397af15f2b1c40843efc89537194df439729aa9f70ee92de40f7c0303de0a
NSns-1308.awsdns-35.org
NSns-1020.awsdns-63.net
NSns-237.awsdns-29.com
NSns-2012.awsdns-59.co.uk
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

E-Commerce
Magento
Social & Schema
Open Graph Twitter Cards Schema.org
Page Builder
Divi
Analytics & Tracking
Google Tag Manager
Advertising
DoubleClick Amazon Ads
JavaScript
jQuery
CSS Frameworks
Font Awesome
Fonts
Google Fonts
Security
reCAPTCHA
Infrastructure & CDN
AWS CloudFront
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (192.104.183.109) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (192.104.183.109) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (192.104.183.109) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
Clean

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

✅ Domain appears clean — no malware or reputation flags detected on checked services.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
✅ URLVoid Verify ↗
No threats detected per URLVoid.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
Community Rating

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