westrock.com

Scanned URL: https://westrock.com

📅 Scan completed: June 3, 2026

westrock.com scored 67/100 overall — average. Its strongest area is SEO (85/100). Performance needs the most attention (45/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (513ms total). 6 technologies detected.
67
out of 100
C
Average
Overall Domain Score
SEO 85  ·  LLM 64  ·  Performance 45 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
85

🔍 SEO Score

11 / 13 checks passed

64

🤖 LLM Readiness

7 / 11 checks passed

45

⚡ Performance

5 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Image Alt Text — 1 of 6 images missing alt.
  2. Text Compression — No Brotli/Gzip detected.
  3. HSTS Security — Missing HSTS header.
  4. Cache Policies — Missing Cache-Control headers.
  5. FAQ Schema — Missing FAQ schema.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Global Packaging Manufacturer Driving Sustainable Packaging 59 chars — Good
Meta Description
Smurfit Westrock, a Global Leader in Sustainable Packaging, Operating in 40 Countries with 500+ Packaging Converting Operations and 63 Paper Mills 147 chars — Good
H1 Heading
Explore our markets & innovative solutions
Canonical URL
https://www.westrock.com/
🔍 SEO Audit
A 85/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

✅ Title Tag
Length: 59 chars (Ideal: 30-60).
✅ Meta Description
Length: 147 chars (Ideal: 50-160).
✅ H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 4 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
1 of 6 images missing alt.
✅ Sitemap
Sitemap declared.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 113 internal links.
❌ HSTS Security
Missing HSTS header.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
C 64/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

✅ Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
✅ Schema Entities
Types: corporation
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
❌ Organisation Schema
Missing Organization schema.
❌ Breadcrumb Schema
Missing BreadcrumbList.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en-US'.
✅ Semantic Structure
Uses <main> or <article>.
✅ Entity Verification Links
Social/publisher profiles linked.
⚡ Performance & Web Vitals
F 45/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 513ms — very fast.
Network Waterfall (Total: 513ms)
  • DNS: 60ms
  • Connect: 76ms
  • TTFB: 251ms
  • Download: 262ms
✅ Time to First Byte (TTFB)
TTFB: 251ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 143.3KB (Target: < 150KB).
❌ Text Compression
No Brotli/Gzip detected.
❌ Cache Policies
Missing Cache-Control headers.
❌ CDN Usage
No CDN headers found.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
❌ Native Lazy Loading
No lazy loading detected.
✅ Minified Assets
Minified .js/.css referenced.
❌ Preload / Preconnect Hints
Missing preload/preconnect hints.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

⚠️ Domain expires in 25 days (2026-06-29T04:00:00Z). Renew soon to avoid losing it.
Registrar
CSC Corporate Domains, Inc.
Registered
1997-06-30T04:00:00Z
Expires
2026-06-29T04:00:00Z
Last Updated
2025-06-06T19:31:23Z
Status
clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Servers
CBRU.BR.NS.ELS-GMS.ATT.NET, CMTU.MT.NS.ELS-GMS.ATT.NET
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 1 A  ·  2 MX  ·  29 TXT  ·  2 NS
TypeValue
A162.34.243.190
MXmxa-003db102.gslb.pphosted.com
MXmxb-003db102.gslb.pphosted.com
TXTTrustedForDomainSharing=grupogondi.com,grupogondi.onmicrosoft.com
TXTv=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all
TXTlteccnmes00i9juaorji2nv36c
TXTDynatrace-site-verification=f75e3b78-ab1b-40b9-9be8-01a1d410a262__15df62rjujbqdeha0fn2bkpbr0
TXTaetbcjufdpt7e5qmbuiu7u4h29
TXTdrift-domain-verification=7698ce8ce0a172ce7f80527de5fab166fc884005d93abcbfe12a839d47b27b96
TXTonx=195d49d0-b9ac-41c1-b0aa-9eddce0be996
TXTioj125p58qh65ebmfioinbo5c8
TXTMS=ms12654431
TXT738d622b01b90b14df2aa06421d970b8f377ad3693949ff6e26652caeea99564
TXTsmartsheet-site-validation=VhYHLsvGLXHVHvBWvx3meDyW9faofExf
TXTglobalsign-domain-verification=a8015a86745641a7c106bdbffe30ab55
TXTzgPbx/RZetyuM3gDQD9UPH+LxtJXfzpaF9NbBZobKI1vJMRyeCfwwaJTCecdy0yslIvIzoSt+cO3/m3Ke64ruQ==
TXT_tkvt3fapfcvpptiaoiv40chwnabvxkv
TXTgoogle-gws-recovery-domain-verification=71483957
TXTd365mktkey=obKdxU8oDm1VK3YZt15bhLMboalYbF9ZrSBcW6oJqjUx
TXTlogmein-verification-code=0c006989-4b66-4f30-bd3c-a9cd14451453
TXTfacebook-domain-verification=ra0p7jtj6y6meex37o5dpexj439bkh
TXTcisco-ci-domain-verification=29ed9f0d46ec322bcfc92dfe242c1366205e84a82b035471a6234af8b91ef962
TXTgoogle-site-verification=DluGGDoe379DFdUTUUKs3ktId-cmsA8nSo30XTVo-9E
TXT7698ce8ce0a172ce7f80527de5fab166fc884005d93abcbfe12a839d47b27b96
TXTdocusign=dabe84fd-d90d-4820-8071-2988c04338f4
TXTgoogle-site-verification=eW-5hzO_yTP-oj54bCbRPHP1lAtpdUAUTTdMu6Y0bIk
TXTtraction-guest=1f79c432-7ac3-4935-b22f-61d3cd61efac
TXTcisco-ci-domain-verification=7026dc8f6de1809c9fcf211660070ff953bba0d5600ef46528938479e63ae0d8
TXTIp4:129.213.72.145 ip4:132.145.153.55 ip4:129.146.143.255 ip4:129.146.128.122
TXTglobalsign-domain-verification=9318d2a4d692657ca6d119482fbd7d79
TXTgoogle-site-verification=odWpJNxv25LG663OP1CQEgN3whhX8WSbeeCgE21KgsY
TXTMS=ms46047122
NScbru.br.ns.els-gms.att.net
NScmtu.mt.ns.els-gms.att.net
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

E-Commerce
Magento
Social & Schema
Open Graph Schema.org
Consent Management
OneTrust
CSS Frameworks
Font Awesome
Infrastructure & CDN
cdnjs
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (162.34.243.190) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (162.34.243.190) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (162.34.243.190) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
1 Flag

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

⚠️ This domain has been flagged by 1 reputation service(s). Review the details below.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
🚨 URLVoid Verify ↗
FLAGGED: URLVoid reports this domain as blacklisted.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
⭐ Community Rating

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