wilton.com

Scanned URL: https://wilton.com

📅 Scan completed: April 12, 2026 at 9:23 AM

58
/ 100
D
Below Avg
Overall Domain Score
SEO 77 · LLM 27 · Perf 64
77

πŸ” SEO Score

10 / 13 checks passed

27

πŸ€– LLM Readiness

3 / 11 checks passed

64

⚑ Performance

7 / 11 checks passed

πŸ“ Extracted Page Tags
Title Tag
Wilton | Baking and Decorating Since 1929
Meta Description
Explore Wilton.com for top-quality baking essentials and vibrant icing colors. Let your creative side shine with expert tutorials and innovative tools. Your dessert creations begin here!
H1 Heading
None found
Canonical URL
https://wilton.com/
πŸ” SEO Audit
77/100
βœ… Title Tag
Length: 41 chars (Ideal: 30-60).
❌ Meta Description
Length: 186 chars (Ideal: 50-160).
βœ… H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
βœ… Canonical URL
Canonical URL is set.
❌ Open Graph Tags
Found 0 OG properties (4+ recommended).
βœ… Indexability
Page allows indexing.
βœ… Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
16 of 30 images missing alt.
βœ… Sitemap
Sitemap declared.
βœ… Heading Hierarchy
H1 and H2 structure detected.
βœ… Internal Links
Found 278 internal links.
βœ… HSTS Security
HSTS header present.
βœ… HTTPS
Loads securely over HTTPS.
πŸ€– LLMO
27/100
❌ Structured Data (JSON-LD)
No JSON-LD found.
❌ Schema Entities
No schema entities.
❌ FAQ Schema
Missing FAQ schema.
βœ… Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
❌ Organisation Schema
Missing Organization schema.
❌ Breadcrumb Schema
Missing BreadcrumbList.
❌ AI Crawler Access
robots.txt blocks AI crawlers.
βœ… Language Declaration
Language set to 'en'.
βœ… Semantic Structure
Uses <main> or <article>.
❌ Entity Verification Links
No entity validation links.
⚑ Performance
64/100
Network Waterfall (Total: 808ms)
  • DNS: 61ms
  • Connect: 69ms
  • TTFB: 800ms
  • Download: 8ms
❌ Time to First Byte (TTFB)
TTFB: 800ms (Target: < 600ms).
βœ… HTML Payload Size
Raw HTML: 41.7KB (Target: < 150KB).
βœ… Text Compression
Compression enabled (gzip).
❌ Cache Policies
Missing Cache-Control headers.
βœ… CDN Usage
Edge delivery detected.
βœ… Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
βœ… Native Lazy Loading
Images use loading='lazy'.
βœ… Minified Assets
Minified .js/.css referenced.
❌ Preload / Preconnect Hints
Missing preload/preconnect hints.
βœ… Character Set
UTF-8 declared.
πŸ›‘οΈ Security & Blacklist
Clean
βœ… Domain is clean.
βœ… Spamhaus DBLVerify β†—
Lookup inconclusive β€” use the Verify link to check manually.
βœ… SURBLVerify β†—
Not listed β€” no threats detected.
βœ… URIBLVerify β†—
Lookup inconclusive β€” use the Verify link to check manually.
βœ… Google Safe BrowsingVerify β†—
No unsafe content found per Google Safe Browsing.
βš™οΈ Technologies
E-Commerce
BigCommerce
Analytics & Tracking
Google AnalyticsGoogle Tag ManagerMicrosoft Clarity
JavaScript
jQuery
Infrastructure & CDN
Cloudflare
πŸ“‹ WHOIS
Registrar
GoDaddy.com, LLC
Registered
1995-05-25
Expires
2026-05-24
Last Updated
2022-09-20
Status
client delete prohibited, client renew prohibited, client transfer prohibited, client update prohibited
Name Servers
pdns07.domaincontrol.com, pdns08.domaincontrol.com
πŸ”— DNS Records
TypeValue
A192.200.160.20
MXwilton-com.mail.protection.outlook.com
TXTgoogle-site-verification=Iaea09yLxkxmYmkYjc1ijXyWtzbWVWJiYKMnrI3cp3M
TXTdocusign=a4f0b334-1dfa-4fa8-9388-c6be66bc89c8
TXTgpIxQdij8RIXprAvoxNEqL4272B34f7bJ-92XDrGwi4
TXTgoogle-site-verification=Ot65_y-i9qKADwayPh6Qpq6x8hsQ86Ch_0GUWA8-lgA
TXTamazonses:/mhGdsk7nwQv89xR480P52mm6z65oJ0GAz8y4QBKhPc=
TXTfacebook-domain-verification=hawwnfwpzaasc4jfa20qilua20f02q
TXTgoogle-site-verification=gpIxQdij8RIXprAvoxNEqL4272B34f7bJ-92XDrGwi4
TXTQXi+phhfMr4EkLh68+ZqLlqvm06ZqHaY+Ifk23v2zVNhfI8oinPz/PyCGtxhJrR8EnFhIMfd0ev+CTuWheG7KQ==
TXT2Ecimkj31UCb+bPkV6urvnak7eq6lgn57nlWXm3lNx0OIFZ/EpJDKFu4Ec1/rq/Wd74fe7ma0Wx3AuLXp7fWYg==
TXTwmNEMH91
TXTgoogle-site-verification=iDjN-kJysOhPuAlOkJWYcn6czxSsUo2YHA-MyYCLXLA
TXTgoogle-site-verification=aKqBYBzeWzsl3ubBWrFuQyd-KL20fHCQdMTza_6p58U
TXTe195f71e7e8e89dc555e32e0ee74acabf3405a07dd044cd997
TXTv=spf1 include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email ~all
TXTMS=ms86318870
TXTgoogle-site-verification=pxTCeMvMm7TPGG3JegGT4ZUjCG1Y3rb0CSHkY6tztnM
TXTknowbe4-site-verification=0bb714b610cacd5dc53eba0c2548f0f4
NSpdns08.domaincontrol.com
NSpdns07.domaincontrol.com

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