birdlife.org.au

Scanned URL: https://birdlife.org.au

📅 Scan completed: June 22, 2026

birdlife.org.au scored 81/100 overall β€” great. Its strongest area is SEO (85/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (213ms total). Runs on WordPress with 18 total technologies detected.
81
out of 100
A
Great
Overall Domain Score
SEO 85  ·  LLM 73  ·  Performance 82 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
85

🔍 SEO Score

11 / 13 checks passed

73

🤖 LLM Readiness

8 / 11 checks passed

82

⚡ Performance

9 / 11 checks passed

⚡ Quick Wins β€” Top 5 Issues to Fix
  1. Image Alt Text β€” 36 of 52 images missing alt.
  2. HSTS Security β€” Missing HSTS header.
  3. FAQ Schema β€” Missing FAQ schema.
  4. E-E-A-T (Author) β€” No author meta or schema.
  5. Semantic Structure β€” No semantic HTML5 wrappers.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Save Birds. Save Life. - BirdLife Australia 43 chars β€” Good
Meta Description
BirdLife Australia is leading the way in bird conservation. We work tirelessly to save the most threatened wild bird species. 125 chars β€” Good
H1 Heading
Donate today and help protect Australia's birds from bird flu
Canonical URL
https://birdlife.org.au/
🔍 SEO Audit
A 85/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

✅ Title Tag
Length: 43 chars (Ideal: 30-60).
✅ Meta Description
Length: 125 chars (Ideal: 50-160).
✅ H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 10 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
36 of 52 images missing alt.
✅ Sitemap
Sitemap declared.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 113 internal links.
❌ HSTS Security
Missing HSTS header.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
B 73/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

✅ Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
✅ Schema Entities
Types: webpage, breadcrumblist, website, organization
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
✅ Organisation Schema
Business entity defined.
✅ Breadcrumb Schema
Site architecture is machine-readable.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en'.
❌ Semantic Structure
No semantic HTML5 wrappers.
✅ Entity Verification Links
Social/publisher profiles linked.
⚡ Performance & Web Vitals
A 82/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions β€” even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 213ms β€” very fast.
Network Waterfall (Total: 213ms)
  • DNS: 61ms
  • Connect: 69ms
  • TTFB: 212ms
  • Download: 1ms
✅ Time to First Byte (TTFB)
TTFB: 212ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 26.4KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
✅ Cache Policies
Cache-Control headers set.
✅ CDN Usage
Edge delivery detected.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
❌ Native Lazy Loading
No lazy loading detected.
✅ Minified Assets
Minified .js/.css referenced.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight β€” many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
Cheaper Domains Pty Ltd
Last Updated
2026-03-19
Status
client delete prohibited, server renew prohibited
Name Servers
alex.ns.cloudflare.com, roxy.ns.cloudflare.com
🔗 DNS Records

DNS records control how the world reaches your domain β€” they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 2 A  Β·  1 MX  Β·  22 TXT  Β·  2 NS
TypeValue
A141.193.213.11
A141.193.213.10
MXbirdlife-org-au.mail.protection.outlook.com
TXTsending_domain946822=6f47688a7f50bfb912264e10c820777f3287506fbc32bb00fff3623f9390ceba
TXTgoogle-site-verification=3Ikomefbt9jKBYT2G3RC4TcwaBkIhkq6ULRpnpUVKNo
TXTstripe-verification=8215ABE930551B4322633320AB5925BD682A4620C81822EF82DED92D6EEFFBA4
TXTgoogle-site-verification=pKIVSks1x48FoD7kRP0M2rt5w04cVv2OPpThZQZRNC0
TXTsafetyculture-domain-verification=62b94e15-1626-4dce-aafe-d122e578ef1e
TXTpardot946822=ee176f4d8da66023d3ff4a4244f0bd7bc01e4c6e9b4dcd8b9ebe17f60fb103ae
TXTstripe-verification=5AAE16B8474AAF8FA8CF0173442BD774408F2C23D88FBC86DB3A488030136A61
TXTasv=aef76d2264b2f85fa0244f7d4d47e0ed
TXTstripe-verification=A93D2EE695C8D842CF57D87F503379529BEEA7DB62FCE8EDD232CFCF9B84CFA6
TXTgoogle-site-verification=7QcW4WdA256VV8UDTGOfsBpWD16MobvIEIJxPWgQSaY
TXTstripe-verification=54DACA97F98D4E1A44D2ABB2C8FD52136E667D1B848783F5D4F909C72AC73D84
TXTstripe-verification=61F78D4F7568A9F472D325A36C7708F3CD5AD52A9234F30C59FB2FA5F711619E
TXTcanva-site-verification=BUZeknstIfmdVT9CVGQ7MA
TXTMS=ms44514728
TXT00D5g000004DMay=1TBRF000000004r
TXTbw=ANQKvnWUoEKrfbt84QZMs1+PICnOwa/8o9rFLaTYzk6H
TXTjetbrains-domain-verification=84olkcaz0ul6pvgc9ehawq3ig
TXTgoogle-site-verification=Ukyfjy7I9z9Axz_7TZWLCa1pdyTTBXKUdOUDUlxvbtY
TXTv=spf1 redirect=birdlife.org.au.hosted.spf-report.com
TXT7SDC50VEzvHhKTS9LdlbkQDFjOgrHhWWUKDsI/595hkNPxmGj0hyBaHf1KOCoVGLmv67AsdDCTCP+nUsUDDoRQ==
TXTgoogle-site-verification=J1RQ_XANUjAMJ0U-os-1zuAsiLu-gSz1OxCoF18wf7U
TXTyahoo-verification-key=kDUOeuROEkRsKdLFDP/id7VOf3sP+8DY6+2xUOsAY4Q=
NSroxy.ns.cloudflare.com
NSalex.ns.cloudflare.com
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools β€” analytics, SEO plugins, CDN β€” are markers of a professionally maintained site.

⚠️ WordPress detected without a recognisable security plugin β€” consider adding Wordfence or similar.
CMS
WordPress
E-Commerce
WooCommerce Magento
SEO Plugins
Yoast SEO
Social & Schema
Open Graph Twitter Cards Schema.org
Page Builder
Gutenberg
Analytics & Tracking
Google Tag Manager Meta Pixel
JavaScript
jQuery
CSS Frameworks
Font Awesome
Fonts
Google Fonts Adobe Fonts
Security
reCAPTCHA
Infrastructure & CDN
Cloudflare jsDelivr
Caching
CDN Cache
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers β€” being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive β€” use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (141.193.213.10) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (141.193.213.10) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (141.193.213.10) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups β€” no API key required.
🦠 Malware & Reputation Check
Clean

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

✅ Domain appears clean β€” no malware or reputation flags detected on checked services.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
✅ URLVoid Verify ↗
No threats detected per URLVoid.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints β€” no API keys required.
⭐ Community Rating

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