hersheypa.com

Scanned URL: https://hersheypa.com

📅 Scan completed: September 5, 2026

hersheypa.com scored 64/100 overall — average. Its strongest area is SEO (77/100). AI readiness needs the most attention (45/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (580ms total). 6 technologies detected.
64
out of 100
C
Average
Overall Domain Score
SEO 77  ·  LLM 45  ·  Performance 64 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
77

🔍 SEO Score

10 / 13 checks passed

45

🤖 LLM Readiness

5 / 11 checks passed

64

⚡ Performance

7 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Meta Description — Length: 165 chars (Ideal: 50-160).
  2. Sitemap — No sitemap found in robots.txt.
  3. Open Graph Tags — Found 0 OG properties (4+ recommended).
  4. Cache Policies — Missing Cache-Control headers.
  5. FAQ Schema — Missing FAQ schema.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Pennsylvania Family Vacation Destination | Hershey, PA 54 chars — Good
Meta Description
Plan a family getaway to Hershey, PA and experience everything from thrilling coaster rides and chocolatey adventures to premier dining and luxurious spa treatments. 165 chars — Too long
H1 Heading
Hershey, The Sweetest Destination In PA
Canonical URL
https://www.hersheypa.com/
🔍 SEO Audit
B 77/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

✅ Title Tag
Length: 54 chars (Ideal: 30-60).
❌ Meta Description
Length: 165 chars (Ideal: 50-160).
✅ H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
❌ Open Graph Tags
Found 0 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
✅ Image Alt Text
0 of 19 images missing alt.
❌ Sitemap
No sitemap found in robots.txt.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 95 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
F 45/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

✅ Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
✅ Schema Entities
Types: place
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
❌ Organisation Schema
Missing Organization schema.
❌ Breadcrumb Schema
Missing BreadcrumbList.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en'.
❌ Semantic Structure
No semantic HTML5 wrappers.
❌ Entity Verification Links
No entity validation links.
Performance & Web Vitals
C 64/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 580ms — very fast.
Network Waterfall (Total: 580ms)
  • DNS: 64ms
  • Connect: 80ms
  • TTFB: 211ms
  • Download: 369ms
✅ Time to First Byte (TTFB)
TTFB: 211ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 37.9KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
❌ Cache Policies
Missing Cache-Control headers.
❌ CDN Usage
No CDN headers found.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
❌ Native Lazy Loading
No lazy loading detected.
✅ Minified Assets
Minified .js/.css referenced.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
Squarespace Domains II LLC
Registered
1998-11-13T05:00:00Z
Expires
2032-11-12T05:00:00Z
Last Updated
2025-12-09T19:11:32Z
Status
clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited, clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Servers
NS-CLOUD-B1.GOOGLEDOMAINS.COM, NS-CLOUD-B2.GOOGLEDOMAINS.COM, NS-CLOUD-B3.GOOGLEDOMAINS.COM, NS-CLOUD-B4.GOOGLEDOMAINS.COM
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 1 A  ·  5 MX  ·  32 TXT  ·  4 NS
TypeValue
A20.75.34.2
MXalt3.aspmx.l.google.com
MXalt2.aspmx.l.google.com
MXalt1.aspmx.l.google.com
MXaspmx.l.google.com
MXalt4.aspmx.l.google.com
TXT_xuq1c4g59wl45ldbbrbgjbfili38hgf
TXTyfnxmhqb451dc5byvwzfwsgnbsp9s9lr
TXT_9gabl80u2xcirp83in9iv6rlihejrv6
TXTgoogle-site-verification=HBW4EmJl87Y6WFKmv16gHBP6cWtjPutY2ZFUGTFrVQY
TXT_icw53kqbmi702wl2j31ks3nuqjkadoy
TXT66031zs1ngdlydyqv3sqntvxljk6xw64
TXTknkrkphxsg4jtr2cw6926qw7stlcpyn7
TXTorbitid-domain-verification=clzrd6dn538987gyod9szjmvad:hersheypa.com
TXTcxtydgfcmnsynj3vx6dtng2hq8hk125l
TXTcanva-site-verification=qV2N3337WK-V4zgH7ShcLQ
TXTgoogle-site-verification=_92ICxeAdLUX6jSzsqt6h96aB59ILhVPzXUNTrM6MRE
TXTzoho-verification=zb15695972.zmverify.zoho.com
TXT_kczsduc9qi67ixce0ueeh9a72wkkm6j
TXTMS=ms28707527
TXTgamma-domain-verification-k8ys83=fTd9iPTBKNKeA6vysOVsvHB9F
TXTadobe-idp-site-verification=ffb27af725eb184118a940ea82bae8c22c5588970c6ed42886eb34bf7f5f9d06
TXT_qsmeikaq6fjtifto1w61yfn0rdtvql7
TXTf4b9h6z71cdggrpvyz71mtbpznbl6z4b
TXT7psm504zkssmjnd0dhtjvtrrmp957b9h
TXTdgl0lmrcsv5gl5kbrq4r2my25wsplwz9
TXT8htwjw7xr6s905gs46z8qnpw9m0lntxj
TXTautodesk-domain-verification=B2QFS-hsU6HalAWVWQdB
TXT7y9mdfx556tjg31xqfc4p632d9cq5qjh
TXTorbitid-domain-verification=clzrd6dn538987gyod9szjmvad:mylogin.hersheypa.com
TXTqh3mmq4wv0lw2bcpgtjwn5wl0hv3gsrl
TXTgoogle-site-verification=X-Sn-uf3P5wwtJ2C4Fzkp8kPWTCpZrb5UfaYf6F_qI0
TXTq4b71288q2hnhl8qvvynzjkn7b2m8k7q
TXTgoogle-site-verification=xtnigwko53gmzeIHtJG0_JyAg-ohttHYv5e4bYYcUzM
TXT_y2ntn4romr7annj9lmt8qycffnje58v
TXThdmfhljxn3dtcbvq098kq24b1w3rmpfy
TXTv=spf1 include:_spf.hersheypa_com._d.easydmarc.pro include:_spf.google.com ~all
TXTshopify-verification-code=32Lf7AQH3Uy2CH2Fryfcqx6rjYsIiO
NSns-cloud-b3.googledomains.com
NSns-cloud-b1.googledomains.com
NSns-cloud-b4.googledomains.com
NSns-cloud-b2.googledomains.com
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

E-Commerce
Magento
Social & Schema
Schema.org
Analytics & Tracking
Google Tag Manager
JavaScript
jQuery
Fonts
Google Fonts
Caching
CDN Cache
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (20.75.34.2) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (20.75.34.2) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (20.75.34.2) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
Clean

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

✅ Domain appears clean — no malware or reputation flags detected on checked services.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
✅ URLVoid Verify ↗
No threats detected per URLVoid.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
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