hippo.com

Scanned URL: https://hippo.com

📅 Scan completed: July 1, 2026

hippo.com scored 72/100 overall — good. Its strongest area is SEO (92/100). AI readiness needs the most attention (36/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (536ms total). 8 technologies detected.
72
out of 100
B
Good
Overall Domain Score
SEO 92  ·  LLM 36  ·  Performance 82 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
92

🔍 SEO Score

12 / 13 checks passed

36

🤖 LLM Readiness

4 / 11 checks passed

82

⚡ Performance

9 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Title Tag — Length: 70 chars (Ideal: 30-60).
  2. Structured Data (JSON-LD) — No JSON-LD found.
  3. Schema Entities — No schema entities.
  4. FAQ Schema — Missing FAQ schema.
  5. E-E-A-T (Author) — No author meta or schema.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Hippo Home Insurance - affordable, tailored quotes in under 60 seconds 70 chars — Too long
Meta Description
Hippo Insurance Services helps you compare quotes from 70+ top carriers to save on homeowners insurance — all in just 60 seconds. 129 chars — Good
H1 Heading
Home insurance has never felt this easy
Canonical URL
https://www.hippo.com
🔍 SEO Audit
A+ 92/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

❌ Title Tag
Length: 70 chars (Ideal: 30-60).
✅ Meta Description
Length: 129 chars (Ideal: 50-160).
✅ H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 8 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
✅ Image Alt Text
0 of 27 images missing alt.
✅ Sitemap
Sitemap declared.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 106 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
F 36/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

❌ Structured Data (JSON-LD)
No JSON-LD found.
❌ Schema Entities
No schema entities.
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
❌ Organisation Schema
Missing Organization schema.
❌ Breadcrumb Schema
Missing BreadcrumbList.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en'.
❌ Semantic Structure
No semantic HTML5 wrappers.
✅ Entity Verification Links
Social/publisher profiles linked.
⚡ Performance & Web Vitals
A 82/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 536ms — very fast. Main bottleneck is TTFB (404ms) — consider server-side caching.
Network Waterfall (Total: 536ms)
  • DNS: 61ms
  • Connect: 70ms
  • TTFB: 404ms
  • Download: 132ms
✅ Time to First Byte (TTFB)
TTFB: 404ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 63.4KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
✅ Cache Policies
Cache-Control headers set.
✅ CDN Usage
Edge delivery detected.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
✅ Native Lazy Loading
Images use loading='lazy'.
❌ Minified Assets
No minified assets linked.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
Squarespace Domains II LLC
Registered
1997-07-31T04:00:00Z
Expires
2029-07-30T04:00:00Z
Last Updated
2024-05-18T06:54:43Z
Status
clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited, clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Servers
NS-1352.AWSDNS-41.ORG, NS-1815.AWSDNS-34.CO.UK, NS-63.AWSDNS-07.COM, NS-953.AWSDNS-55.NET
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 4 A  ·  1 MX  ·  27 TXT  ·  4 NS
TypeValue
A3.162.3.38
A3.162.3.15
A3.162.3.116
A3.162.3.12
MXhippo-com.mail.protection.outlook.com
TXTwiz-domain-verification=fb82f42290009319e7d89ced970945e875bb353307f4b217e72e56bee90763df
TXTahrefs-site-verification_e44bbcfcd3827779f2edaaa7c38f1c0f6b76fa93fd4b3fc9371711422444fb2c
TXTdocusign=a833cfb7-458a-4228-8893-19031b0260a4
TXTnotion-domain-verification=h1PWl8KbgBny97Hq36hX61IcyQUleKdDRnUes46HD3K
TXTapple-domain-verification=e1vBi8KR5anIWbwx
TXT3221136
TXTonetrust-domain-verification=9c5abd80bd1443a1b0be021a8027b5c0
TXTgoogle-site-verification=WJNE9WjwexRkazakHo9Y83Kbx_tW91yOimY7bo4cID4
TXTgoogle-site-verification=nLbJbWewzZkuhDxkb4aJGN-D1olK06XOLU7kSKOrLpI
TXTlogmein-verification-code=Sti4wMAkyswdkdDk6ujKEdd7G
TXTh1-domain-verification=Req1giap6rwnQpWMBHrhCMbv6T6mJHnfqU6wfw6GUFiffPWU
TXTanthropic-domain-verification-wy2m4t=IST4JX2g8ZFkKS0fOLlMeotIX
TXTgoogle-site-verification=jAzCF7i84BVTbG6AltEbMyuqLe98fTya9w-zkob34nU
TXTtwilio-domain-verification=afe9c97f8562b863b9cad60844485343
TXTmonday-com-verification=y_X9NzHHIMG6pHiEsU-AM7uQ_-UIDvD0K3AgdJQNI88
TXTstripe-verification=14f71a214fb3b08e423c5cf76df2bba393257c0c1930580f8f7c638ccba11904
TXTca3-3bdf4ef1d8f64ffe970731bd59e3167d
TXTMS=ms20138290
TXTlogmein-verification-code=HVNVL54szHu76GIIDH7liHKJC
TXTatlassian-domain-verification=ekOU8rSHaWkNDAwmxZJsGT7Cfs0Fp0lNT6vEsiyQJcgnZeumUJIePhASrhrhaReD
TXTv=spf1 include:spf.protection.outlook.com include:mail.zendesk.com include:sendgrid.net include:21158882.spf04.hubspotemail.net include:_spf.salesforce.com -all
TXTgoogle-site-verification=3Hu23W8WVX-b1ZTlqQNYfpZSLsF57Im_B6xmAgCCHXg
TXTonetrust-domain-verification=c004ba63868a4247a6740616e940dfbd
TXTN0n8q-sGxPKauNxlbuQldBI
TXTfacebook-domain-verification=8jp7j9xjit5ywr928yqvb9sxvsxjny
TXTZOOM_verify_Glys1VzxSVaUm5Y_UMem1w
TXTopenai-domain-verification=dv-V8qHFTZySv427RjD32OuuU6o
NSns-1352.awsdns-41.org
NSns-953.awsdns-55.net
NSns-63.awsdns-07.com
NSns-1815.awsdns-34.co.uk
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

E-Commerce
Magento
Social & Schema
Open Graph Twitter Cards
Analytics & Tracking
Google Tag Manager
JavaScript
Next.js
Security
reCAPTCHA
Infrastructure & CDN
Cloudflare
Caching
CDN Cache
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (3.162.3.15) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (3.162.3.15) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (3.162.3.15) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
Clean

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

✅ Domain appears clean — no malware or reputation flags detected on checked services.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
✅ URLVoid Verify ↗
No threats detected per URLVoid.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
⭐ Community Rating

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