hounslow.gov.uk

Scanned URL: https://hounslow.gov.uk

📅 Scan completed: June 23, 2026

hounslow.gov.uk scored 60/100 overall β€” average. Its strongest area is Performance (73/100). AI readiness needs the most attention (45/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is moderate (1100ms total). 6 technologies detected.
60
out of 100
C
Average
Overall Domain Score
SEO 62  ·  LLM 45  ·  Performance 73 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
62

🔍 SEO Score

8 / 13 checks passed

45

🤖 LLM Readiness

5 / 11 checks passed

73

⚡ Performance

8 / 11 checks passed

⚡ Quick Wins β€” Top 5 Issues to Fix
  1. Title Tag β€” Length: 72 chars (Ideal: 30-60).
  2. Meta Description β€” Length: 38 chars (Ideal: 50-160).
  3. H1 Tag β€” Found 2 H1 tags. Exactly 1 is recommended.
  4. Sitemap β€” No sitemap found in robots.txt.
  5. Image Alt Text β€” 7 of 16 images missing alt.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
London Borough of Hounslow Website homepage | London Borough of Hounslow 72 chars β€” Too long
Meta Description
Hounslow Council website main homepage 38 chars β€” Too short
H1 Heading
How can we help?
Canonical URL
https://www.hounslow.gov.uk/
🔍 SEO Audit
C 62/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

❌ Title Tag
Length: 72 chars (Ideal: 30-60).
❌ Meta Description
Length: 38 chars (Ideal: 50-160).
❌ H1 Tag
Found 2 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 6 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
7 of 16 images missing alt.
❌ Sitemap
No sitemap found in robots.txt.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 154 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
F 45/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

❌ Structured Data (JSON-LD)
No JSON-LD found.
❌ Schema Entities
No schema entities.
❌ FAQ Schema
Missing FAQ schema.
❌ Contextual Summary
Description too short for AI context.
✅ E-E-A-T (Author)
Author identity found.
❌ Organisation Schema
Missing Organization schema.
❌ Breadcrumb Schema
Missing BreadcrumbList.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en'.
✅ Semantic Structure
Uses <main> or <article>.
✅ Entity Verification Links
Social/publisher profiles linked.
⚡ Performance & Web Vitals
B 73/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions β€” even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 1100ms β€” fast. Download time is high (575ms) β€” reduce HTML payload or enable compression.
Network Waterfall (Total: 1100ms)
  • DNS: 126ms
  • Connect: 127ms
  • TTFB: 525ms
  • Download: 575ms
✅ Time to First Byte (TTFB)
TTFB: 525ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 10.1KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
✅ Cache Policies
Cache-Control headers set.
❌ CDN Usage
No CDN headers found.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
❌ Native Lazy Loading
No lazy loading detected.
✅ Minified Assets
Minified .js/.css referenced.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight β€” many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
Verizon UK Limited
Registrant Org
Hounslow London Borough Council
Registrant Email
[email protected]
Registered
1970-01-01
Last Updated
2025-12-30
Expires
2027-02-01
Status
client transfer prohibited
Name Servers
auth0020.ns.eu.uu.net, auth0030.ns.eu.uu.net
🔗 DNS Records

DNS records control how the world reaches your domain β€” they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 2 A  Β·  1 MX  Β·  11 TXT  Β·  2 NS
TypeValue
A75.2.87.97
A3.33.200.124
MXhounslow-gov-uk.mail.protection.outlook.com
TXTmiro-verification=8fd4e8f191cd29d7ac8bf855141e088649deffbe
TXTcwje3YJs5erN+hXjrqu3LLoFfZ5z0C8h1AYpF1BLQqYYFJUN23cNpdkjOUzDRlfpQG5TyXtb/B2hpusljnK7OQ==
TXT4qj44nsr4i4qrfiljeq3ube54p
TXTgpdadq2npksmrv60bf4q1qj7vs
TXTv=spf1 ip4:5.150.94.40 ip4:5.150.94.41 ip4:217.68.21.2 ip4:80.6.91.150 include:spf.protection.outlook.com include:_spf.hounslow.gov.uk -all
TXTlyed7Ywv9476Z5f20YtF4kROlB5mJzBHzGMmwBrUgzlnHyBT6R4GGyoolchx9N9qz/SmXc/SXk0aSPFJY6utwQ==
TXTMS=ms99974161
TXTapple-domain-verification=7NDg054JrszpUiMQ
TXTadobe-idp-site-verification=61f9b77cbc7af8a391af3a7a26501718298e51f5e7e6c58096e5cf435964f37f
TXTqZu1v7KsfWjip+4N+Asib9YplWWoiVSG3Gw4cRtvHqOqO8mamZSz+MdBNjS0ZxxEy5ZVKk2LKnfGH+3+bgMm4g==
TXT5fl99o9pl50tb17nv0rj7ffs9g
NSauth0030.ns.eu.uu.net
NSauth0020.ns.eu.uu.net
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools β€” analytics, SEO plugins, CDN β€” are markers of a professionally maintained site.

E-Commerce
Magento
Social & Schema
Open Graph
Analytics & Tracking
Google Analytics Google Tag Manager
JavaScript
jQuery
Fonts
Google Fonts
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers β€” being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive β€” use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (75.2.87.97) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (75.2.87.97) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (75.2.87.97) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups β€” no API key required.
🦠 Malware & Reputation Check
Clean

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

✅ Domain appears clean β€” no malware or reputation flags detected on checked services.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
✅ URLVoid Verify ↗
No threats detected per URLVoid.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints β€” no API keys required.
⭐ Community Rating

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