ibhs.org

Scanned URL: https://ibhs.org

📅 Scan completed: September 1, 2026

ibhs.org scored 69/100 overall — average. Its strongest area is Performance (82/100). AI readiness needs the most attention (55/100). The site uses HTTPS. The site is missing a meta description. Page load speed is fast (424ms total). Runs on WordPress with 21 total technologies detected.
69
out of 100
C
Average
Overall Domain Score
SEO 69  ·  LLM 55  ·  Performance 82 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
69

🔍 SEO Score

9 / 13 checks passed

55

🤖 LLM Readiness

6 / 11 checks passed

82

⚡ Performance

9 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Meta Description — No description found.
  2. H1 Tag — Found 0 H1 tags. Exactly 1 is recommended.
  3. Image Alt Text — 37 of 49 images missing alt.
  4. Heading Hierarchy — Missing H1 or H2 tags.
  5. FAQ Schema — Missing FAQ schema.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
IBHS.org – Insurance Institute for Business & Home Safety 57 chars — Good
Meta Description
None found
H1 Heading
None found
Canonical URL
https://ibhs.org/
🔍 SEO Audit
C 69/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

✅ Title Tag
Length: 57 chars (Ideal: 30-60).
❌ Meta Description
No description found.
❌ H1 Tag
Found 0 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 5 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
37 of 49 images missing alt.
✅ Sitemap
Sitemap declared.
❌ Heading Hierarchy
Missing H1 or H2 tags.
✅ Internal Links
Found 105 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
D 55/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

✅ Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
✅ Schema Entities
Types: webpage, breadcrumblist, website, organization
❌ FAQ Schema
Missing FAQ schema.
❌ Contextual Summary
Description too short for AI context.
❌ E-E-A-T (Author)
No author meta or schema.
✅ Organisation Schema
Business entity defined.
✅ Breadcrumb Schema
Site architecture is machine-readable.
❌ AI Crawler Access
robots.txt blocks AI crawlers.
✅ Language Declaration
Language set to 'en-US'.
❌ Semantic Structure
No semantic HTML5 wrappers.
✅ Entity Verification Links
Social/publisher profiles linked.
Performance & Web Vitals
A 82/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 424ms — very fast. Main bottleneck is TTFB (392ms) — consider server-side caching.
Network Waterfall (Total: 424ms)
  • DNS: 126ms
  • Connect: 159ms
  • TTFB: 392ms
  • Download: 32ms
✅ Time to First Byte (TTFB)
TTFB: 392ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 41KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
✅ Cache Policies
Cache-Control headers set.
❌ CDN Usage
No CDN headers found.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
✅ Native Lazy Loading
Images use loading='lazy'.
✅ Minified Assets
Minified .js/.css referenced.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
Network Solutions, LLC
Expires
2028-07-10
Registered
1997-07-11
Last Updated
2026-08-12
Status
client transfer prohibited
Name Servers
ns73.worldnic.com, ns74.worldnic.com
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 1 A  ·  1 MX  ·  16 TXT  ·  2 NS
TypeValue
A34.69.177.56
MXibhs-org.mail.protection.outlook.com
TXTnotion-domain-verification=9VwOR36GIjb0p7qgW6MwwLujiW53Sw1Vszs8DSoFh1C
TXTv=spf1 include:spf.protection.outlook.com include:spf.dynect.net include:aspmx.pardot.com include:_spf.brightmove.com include:spfa.cpmails.com ip4:97.107.96.162 ip4:173.248.223.66 ip4:71.40.174.162 ip4:97.138.148.170 -all
TXTZOOM_verify_5t2h6cNzA5I4aoXpQ8WTbU
TXTopenai-domain-verification=dv-MG4EgJBou9WO6LW6loP4PpUU
TXTpardot618741=f73d967b727f0603c2466f6534880a1a301bb5c43b929d091f5abcbfd8f9581c
TXTgoogle-site-verification=9pDoMoOEHwhgh3-vLwwNYy2_9e6B1VL8qX94csQXiAA
TXTautodesk-domain-verification=am8FQLObISO-4GNKFPNj
TXTdee2aa83-ba5c-3999-a550-8b881cf227e6
TXTgoogle-site-verification=HArj-9B-nrQNpJ7U7DDtWE-UCroxnF3OUpkS61F2kKw
TXTatlassian-domain-verification=8pgFNsc2o/tPSzYNna6v/ynem171pt7WfkkS2Gd25kg799D91Txud6WQoCdASBqB
TXTapple-domain-verification=HOxvKu5Jnim0woQQ
TXT1password-site-verification=4R5U36UTRVC4JMZFHY2W4YCWYM
TXTwrike-verification=NDEyMzA0MzpkNGIzY2RiYzc0MzQ1NDc3MmEwYjgyMGUzOTY0YzhhMDBjODVhMGE2YjA1Yjk3N2UxZWZjN2I5OTIyOGNiMGIy
TXTppe-5045249efa95471f059a
TXTgoogle-site-verification=EjZNpey7Acfec8eZ78I_QhztTQyywJaG7MeD-MLQLSo
TXTMS=ms92863879
NSns74.worldnic.com
NSns73.worldnic.com
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

⚠️ WordPress detected without a recognisable security plugin — consider adding Wordfence or similar.
CMS
WordPress
E-Commerce
Magento
SEO Plugins
Yoast SEO
Social & Schema
Open Graph Schema.org
Page Builder
Divi Elementor Gutenberg WPBakery
Analytics & Tracking
Google Analytics Google Tag Manager Hotjar
Marketing Automation
Pardot
Advertising
LinkedIn Insight
JavaScript
jQuery
CSS Frameworks
Font Awesome
Fonts
Google Fonts Adobe Fonts
Infrastructure & CDN
Nginx
Caching
CDN Cache
Video Hosting
Vimeo
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (34.69.177.56) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (34.69.177.56) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (34.69.177.56) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
Clean

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

✅ Domain appears clean — no malware or reputation flags detected on checked services.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
✅ URLVoid Verify ↗
No threats detected per URLVoid.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
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