kravet.com

Scanned URL: https://kravet.com

📅 Scan completed: July 21, 2026

kravet.com scored 59/100 overall — below avg. Its strongest area is Performance (91/100). AI readiness needs the most attention (45/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is moderate (2222ms total). 9 technologies detected.
59
out of 100
D
Below Avg
Overall Domain Score
SEO 46  ·  LLM 45  ·  Performance 91 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
46

🔍 SEO Score

6 / 13 checks passed

45

🤖 LLM Readiness

5 / 11 checks passed

91

⚡ Performance

10 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Title Tag — Length: 71 chars (Ideal: 30-60).
  2. Meta Description — Length: 450 chars (Ideal: 50-160).
  3. H1 Tag — Found 0 H1 tags. Exactly 1 is recommended.
  4. Canonical URL — Missing canonical tag.
  5. Sitemap — No sitemap found in robots.txt.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Kravet Family of Brands | Industry Leader To the Trade Home Furnishings 71 chars — Too long
Meta Description
Established in 1918, The Kravet Family of Brands is the industry leader in to the trade home furnishings industry. This fifth generation family business distributes fabrics, furniture, carpets, wall coverings, trimmings, drapery hardware and accessories. The family’s commitment to innovation has helped the company transform from a small fabric house to a global leader in home furnishings, representing brands and designers from all over the world. 450 chars — Too long
H1 Heading
None found
Canonical URL
None found
🔍 SEO Audit
F 46/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

❌ Title Tag
Length: 71 chars (Ideal: 30-60).
❌ Meta Description
Length: 450 chars (Ideal: 50-160).
❌ H1 Tag
Found 0 H1 tags. Exactly 1 is recommended.
❌ Canonical URL
Missing canonical tag.
❌ Open Graph Tags
Found 0 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
✅ Image Alt Text
0 of 36 images missing alt.
❌ Sitemap
No sitemap found in robots.txt.
❌ Heading Hierarchy
Missing H1 or H2 tags.
✅ Internal Links
Found 429 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
F 45/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

❌ Structured Data (JSON-LD)
No JSON-LD found.
❌ Schema Entities
No schema entities.
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
❌ Organisation Schema
Missing Organization schema.
❌ Breadcrumb Schema
Missing BreadcrumbList.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en'.
✅ Semantic Structure
Uses <main> or <article>.
✅ Entity Verification Links
Social/publisher profiles linked.
Performance & Web Vitals
A+ 91/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 2222ms — average. Download time is high (1802ms) — reduce HTML payload or enable compression.
Network Waterfall (Total: 2222ms)
  • DNS: 0ms
  • Connect: 0ms
  • TTFB: 420ms
  • Download: 1802ms
✅ Time to First Byte (TTFB)
TTFB: 420ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 122.1KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
✅ Cache Policies
Cache-Control headers set.
✅ CDN Usage
Edge delivery detected.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
✅ Native Lazy Loading
Images use loading='lazy'.
✅ Minified Assets
Minified .js/.css referenced.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
SafeNames Ltd.
Registered
1996-08-26
Expires
2028-08-25
Last Updated
2026-01-20
Status
client delete prohibited, client transfer prohibited, client update prohibited
Name Servers
dns1.safenames.com, dns2.safenames.net, dns3.safenames.org
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 4 A  ·  5 MX  ·  8 TXT  ·  3 NS
TypeValue
A151.101.193.124
A151.101.65.124
A151.101.1.124
A151.101.129.124
MXalt2.aspmx.l.google.com
MXalt4.aspmx.l.google.com
MXalt1.aspmx.l.google.com
MXaspmx.l.google.com
MXalt3.aspmx.l.google.com
TXTapple-domain-verification=xlTOwUnk6ihMJ9gn
TXTgoogle-site-verification=MQZRVjmxN9gKponIMbQTuHvN1i9QaLMZGTpp3LemgDw
TXTjamf-site-verification=FFOzyiFNhBXlMGWF7_bx4w
TXTv=spf1 mx ip4:65.61.147.184 ip4:146.20.81.32 include:mail.zendesk.com include:edspf.net include:ne16.com include:_spf.google.com include:spf.gorgias.com ~all
TXTgoogle-site-verification=LllztNlcdDjYulTVJ09xF4rgv9t-mIfyam0WUzrAOW8
TXT_globalsign-domain-verification=7JmN6dazOT7LXjyHvi_YmaRlN4ZcwfGCyQ7CfElelu
TXTMS=ms65673847
TXTklaviyo-site-verification=NJBaAJ
NSdns1.safenames.com
NSdns2.safenames.net
NSdns3.safenames.org
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

E-Commerce
Magento
Social & Schema
Schema.org
Page Builder
Divi
Analytics & Tracking
Google Tag Manager
Marketing Automation
Klaviyo
Consent Management
OneTrust
Fonts
Google Fonts
Security
reCAPTCHA
Caching
CDN Cache
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (151.101.1.124) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (151.101.1.124) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (151.101.1.124) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
Clean

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

✅ Domain appears clean — no malware or reputation flags detected on checked services.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
✅ URLVoid Verify ↗
No threats detected per URLVoid.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
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