mobiliar.ch

Scanned URL: https://mobiliar.ch

📅 Scan completed: October 20, 2026

mobiliar.ch scored 67/100 overall — average. Its strongest area is SEO (92/100). AI readiness needs the most attention (36/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (569ms total). Runs on Drupal with 4 total technologies detected.
67
out of 100
C
Average
Overall Domain Score
SEO 92  ·  LLM 36  ·  Performance 64 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
92

🔍 SEO Score

12 / 13 checks passed

36

🤖 LLM Readiness

5 / 14 checks passed

64

⚡ Performance

7 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Image Alt Text — 3 of 28 images missing alt.
  2. Cache Policies — Missing Cache-Control headers.
  3. Structured Data (JSON-LD) — No JSON-LD found.
  4. Schema Entities — No schema entities.
  5. FAQ Schema — Missing FAQ schema.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Versicherungen & Vorsorge in der Schweiz | die Mobiliar 55 chars — Good
Meta Description
Die Mobiliar ist die älteste Versicherung & Vorsorge in der Schweiz und versichert jeden dritten Haushalt und jedes dritte Unternehmen. 135 chars — Good
H1 Heading
Wie schütze ich mich vor Einbrüchen?
Canonical URL
https://www.mobiliar.ch/privatpersonen
🔍 SEO Audit
A+ 92/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

✅ Title Tag
Length: 55 chars (Ideal: 30-60).
✅ Meta Description
Length: 135 chars (Ideal: 50-160).
✅ H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 6 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
3 of 28 images missing alt.
✅ Sitemap
Sitemap declared.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 49 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
F 36/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

❌ Structured Data (JSON-LD)
No JSON-LD found.
❌ Schema Entities
No schema entities.
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
❌ Organisation Schema
Missing Organization schema.
❌ Breadcrumb Schema
Missing BreadcrumbList.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'de-CH'.
❌ Semantic Structure
No semantic HTML5 wrappers.
✅ Entity Verification Links
Social/publisher profiles linked.
✅ llms.txt
llms.txt found — 72 lines. AI crawlers can read your site manifest.
❌ llms-full.txt
No llms-full.txt found at /llms-full.txt. This extended file provides AI models with deeper content for more accurate citations.
❌ AGENTS.md
No AGENTS.md found at /AGENTS.md. This file tells AI agents how to navigate and interact with your site's content and APIs.
⚡ Performance & Web Vitals
C 64/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 569ms — very fast. Main bottleneck is TTFB (357ms) — consider server-side caching.
Network Waterfall (Total: 569ms)
  • DNS: 125ms
  • Connect: 126ms
  • TTFB: 357ms
  • Download: 212ms
✅ Time to First Byte (TTFB)
TTFB: 357ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 71.6KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
❌ Cache Policies
Missing Cache-Control headers.
❌ CDN Usage
No CDN headers found.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
✅ Native Lazy Loading
Images use loading='lazy'.
❌ Minified Assets
No minified assets linked.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

WHOIS data unavailable or restricted.

🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 4 A  ·  3 MX  ·  22 TXT  ·  3 NS
TypeValue
A151.101.194.191
A151.101.66.191
A151.101.130.191
A151.101.2.191
MXmail10.swisscom.com
MXmail.swisscom.com
MXmail20.swisscom.com
TXTmiro-verification=7a67d772956797533c4605f0b54ab8a8e88f50c9
TXTfacebook-domain-verification=4qmbe5gk3trt6t9a3bh8gklmieb2k0
TXTswisssign-check=Cl9eFW8ArcMv-oTYrBEi5qlp2ZA
TXTgoogle-site-verification=DYQImbiLMOIz_2SxGO6B1ZV8tB3C2Af0AUDwOsY55Tw
TXT_8v6w9nvf2cizg7xdkz1hbegnewogan0
TXTswisssign-check=pz9lgMLhicYJ508KLzHOfXCLl0o
TXTSFMC-3luAcvnIpH-zLk9WePdifQl58_sudzPu5Mz6WQHA
TXTskxLsJ9ac9fOTPWcHLD3fz7vT9pagS0JmansC04Wb9bVQ5fNqcoH41jDsxyftvkgGsgroYNoh+O1F3zLKn0v+w==
TXTMS=ms36156365
TXTadobe-idp-site-verification=fd8c5d2896d85f4f03272e0429aac2e422fa6d1adbbdc01672122b05a92d98d1
TXTv=spf1 include:spf.swisscom.com include:spf.appmail.swisscom.com include:spfa.mobi.ch include:spfb.mobi.ch include:spf.protection.outlook.com -all
TXTswisssign-check=FJ5aSFA2oGrmC9VhDLVDODgcSm4
TXTnitro-verification-code=MzUwMDU5ODczODYwNTkwMTIwNA==
TXT_rsdszf4ym7sqfevn0nuh60dedwjczkz
TXTY7zjBKBEtlhnBC8Hgfcg159KvY5naIiAQIq+EiPUUzox6K5FsedVwJ5XbrtNZ1CvnwpgUHS2qoty5mEq/s/eIg==
TXTgoogle-site-verification=hHDFwNiPzPPvZelzY5CFm-6ASGV_2G46APJshl4C3aw
TXTatlassian-domain-verification=tBTinaN798vHn53ajX0k6T7OFKMZggSaY4ejZkvk/SmnDAw9SBQalQr1IaNjXpdi
TXTgoogle-site-verification=oj6_Yb6VzQaScDS3txE6XpfCNiZuBkuRF8nJRxYlYL8
TXTapple-domain-verification=EBMaQ3Rfgt6mSkd1
TXTgoogle-site-verification=6iPEifLwi900wXIQAKRD8zxxI2oIe1IpIMWi7Lz_wGE
TXTgoogle-site-verification=2w0WW6YL4AptkNV7Ag6t-HHsqF9WT3W8tw8jc-svqrQ
TXTinfoblox-domain-mastery=e08a5054ec2a80eec21bf35be013c2f32bfe6bd0840806d30f287dbfb51b0404d6
NSns1.mobi-net.ch
NSns2.mobi-net.ch
NSns1.ip-plus.net
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

CMS
Drupal
E-Commerce
Magento
Social & Schema
Open Graph
Page Builder
Divi
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (151.101.2.191) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (151.101.2.191) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (151.101.2.191) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
1 Flag

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

⚠️ This domain has been flagged by 1 reputation service(s). Review the details below.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
🚨 URLVoid Verify ↗
FLAGGED: URLVoid reports this domain as blacklisted.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
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