moomin.com

Scanned URL: https://moomin.com

📅 Scan completed: October 19, 2026

moomin.com scored 59/100 overall — below avg. AI readiness needs the most attention (50/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is moderate (1200ms total). Runs on WordPress, Shopify with 12 total technologies detected.
59
out of 100
D
Below Avg
Overall Domain Score
SEO 62  ·  LLM 50  ·  Performance 64 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
62

🔍 SEO Score

8 / 13 checks passed

50

🤖 LLM Readiness

7 / 14 checks passed

64

⚡ Performance

7 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Title Tag — Length: 66 chars (Ideal: 30-60).
  2. H1 Tag — Found 2 H1 tags. Exactly 1 is recommended.
  3. Sitemap — No sitemap found in robots.txt.
  4. Image Alt Text — 4 of 10 images missing alt.
  5. HSTS Security — Missing HSTS header.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
The official site for Moomin: Discover the wonders of Moominvalley 66 chars — Too long
Meta Description
Discover Moominvalley and the magical characters created by Tove Jansson. Dive into the stories and get the latest Moomin news here! 132 chars — Good
H1 Heading
Hi there!Welcome to thewonderful world ofMoomin
Canonical URL
https://www.moomin.com/en/
🔍 SEO Audit
C 62/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

❌ Title Tag
Length: 66 chars (Ideal: 30-60).
✅ Meta Description
Length: 132 chars (Ideal: 50-160).
❌ H1 Tag
Found 2 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 12 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
4 of 10 images missing alt.
❌ Sitemap
No sitemap found in robots.txt.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 56 internal links.
❌ HSTS Security
Missing HSTS header.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
D 50/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

✅ Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
✅ Schema Entities
Types: webpage, imageobject, breadcrumblist, website, organization
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
✅ Organisation Schema
Business entity defined.
✅ Breadcrumb Schema
Site architecture is machine-readable.
❌ AI Crawler Access
robots.txt blocks AI crawlers.
✅ Language Declaration
Language set to 'en-US'.
✅ Semantic Structure
Uses <main> or <article>.
❌ Entity Verification Links
No entity validation links.
❌ llms.txt
No llms.txt found at /llms.txt. Adding one helps AI models understand your site's purpose and content.
❌ llms-full.txt
No llms-full.txt found at /llms-full.txt. This extended file provides AI models with deeper content for more accurate citations.
❌ AGENTS.md
No AGENTS.md found at /AGENTS.md. This file tells AI agents how to navigate and interact with your site's content and APIs.
⚡ Performance & Web Vitals
C 64/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 1200ms — fast. Download time is high (1026ms) — reduce HTML payload or enable compression.
Network Waterfall (Total: 1200ms)
  • DNS: 0ms
  • Connect: 0ms
  • TTFB: 174ms
  • Download: 1026ms
✅ Time to First Byte (TTFB)
TTFB: 174ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 140.4KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
❌ Cache Policies
Missing Cache-Control headers.
❌ CDN Usage
No CDN headers found.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
✅ Native Lazy Loading
Images use loading='lazy'.
✅ Minified Assets
Minified .js/.css referenced.
❌ Preload / Preconnect Hints
Missing preload/preconnect hints.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
Nom-iq Ltd. dba COM LAUDE
Registered
2003-09-14
Expires
2027-09-14
Last Updated
2025-06-10
Status
client delete prohibited, client transfer prohibited, client update prohibited
Name Servers
giancarlo.ns.cloudflare.com, jen.ns.cloudflare.com
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 1 A  ·  5 MX  ·  9 TXT  ·  2 NS
TypeValue
A54.154.236.176
MXaspmx.l.google.com
MXalt4.aspmx.l.google.com
MXalt2.aspmx.l.google.com
MXalt3.aspmx.l.google.com
MXalt1.aspmx.l.google.com
TXTpinterest-site-verification=e426e665b7a184ed2a65473a1d54a464
TXTshopify-verification-code=LZdDqVkjobjA5IZufDEEcfzawnUz3y
TXTapple-domain-verification=J0eh57nsyjuGiqwJ
TXTgoogle-site-verification=aOLytKzUvX-B1T5AYtvR7zl_v5PM4lCpggRsk0LiFw8
TXTv=spf1 a include:mandrillapp.com include:_spf.google.com include:mailgun.org -all
TXTfacebook-domain-verification=cx8ukt87ly0qri601uzydvevedhp1w
TXTfacebook-domain-verification=9jd4jyl04c9irha27p62unnb0sv69f
TXTmandrill_verify.Bp5OANjspFl5Ocy3rGVX_Q
TXTgoogle-site-verification=INdyXqme3lkq4PpKhryS1EcBQ840z9C4f6v3JeRtRuc
NSgiancarlo.ns.cloudflare.com
NSjen.ns.cloudflare.com
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

⚠️ WordPress detected without a recognisable security plugin — consider adding Wordfence or similar.
CMS
WordPress Shopify
E-Commerce
Magento
SEO Plugins
Yoast SEO
Social & Schema
Open Graph Twitter Cards Schema.org
Page Builder
Gutenberg
Analytics & Tracking
Google Tag Manager
JavaScript
jQuery
Infrastructure & CDN
Nginx
Caching
CDN Cache
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (54.154.236.176) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (54.154.236.176) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (54.154.236.176) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
1 Flag

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

⚠️ This domain has been flagged by 1 reputation service(s). Review the details below.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
🚨 URLVoid Verify ↗
FLAGGED: URLVoid reports this domain as blacklisted.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
⭐ Community Rating

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