mtch.com

Scanned URL: https://mtch.com

📅 Scan completed: October 3, 2026

mtch.com scored 75/100 overall — good. Its strongest area is Performance (91/100). AI readiness needs the most attention (57/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (121ms total). Runs on WordPress with 13 total technologies detected.
75
out of 100
B
Good
Overall Domain Score
SEO 77  ·  LLM 57  ·  Performance 91 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
77

🔍 SEO Score

10 / 13 checks passed

57

🤖 LLM Readiness

8 / 14 checks passed

91

⚡ Performance

10 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Title Tag — Length: 18 chars (Ideal: 30-60).
  2. Image Alt Text — 30 of 246 images missing alt.
  3. HSTS Security — Missing HSTS header.
  4. FAQ Schema — Missing FAQ schema.
  5. Breadcrumb Schema — Missing BreadcrumbList.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Home | Match Group 18 chars — Too short
Meta Description
Match Group is the global leader behind Tinder, Hinge, and other leading dating brands, helping millions worldwide build meaningful connections. 144 chars — Good
H1 Heading
Powering Meaningful Connections at Global Scale
Canonical URL
https://mtch.com/
🔍 SEO Audit
B 77/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

❌ Title Tag
Length: 18 chars (Ideal: 30-60).
✅ Meta Description
Length: 144 chars (Ideal: 50-160).
✅ H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 13 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
30 of 246 images missing alt.
✅ Sitemap
Sitemap declared.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 61 internal links.
❌ HSTS Security
Missing HSTS header.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
D 57/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

✅ Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
✅ Schema Entities
Types: organization, website, imageobject, webpage, person, article
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
✅ E-E-A-T (Author)
Author identity found.
✅ Organisation Schema
Business entity defined.
❌ Breadcrumb Schema
Missing BreadcrumbList.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en-US'.
❌ Semantic Structure
No semantic HTML5 wrappers.
✅ Entity Verification Links
Social/publisher profiles linked.
❌ llms.txt
No llms.txt found at /llms.txt. Adding one helps AI models understand your site's purpose and content.
❌ llms-full.txt
No llms-full.txt found at /llms-full.txt. This extended file provides AI models with deeper content for more accurate citations.
❌ AGENTS.md
No AGENTS.md found at /AGENTS.md. This file tells AI agents how to navigate and interact with your site's content and APIs.
⚡ Performance & Web Vitals
A+ 91/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 121ms — very fast.
Network Waterfall (Total: 121ms)
  • DNS: 29ms
  • Connect: 37ms
  • TTFB: 121ms
  • Download: 0ms
✅ Time to First Byte (TTFB)
TTFB: 121ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 20.1KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
✅ Cache Policies
Cache-Control headers set.
✅ CDN Usage
Edge delivery detected.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
✅ Native Lazy Loading
Images use loading='lazy'.
✅ Minified Assets
Minified .js/.css referenced.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
MarkMonitor Inc.
Registered
2000-05-02
Expires
2027-05-02
Last Updated
2025-10-29
Status
client delete prohibited, client transfer prohibited, client update prohibited
Name Servers
brett.ns.cloudflare.com, mia.ns.cloudflare.com
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 1 A  ·  5 MX  ·  18 TXT  ·  2 NS
TypeValue
A141.193.213.10
MXaspmx.l.google.com
MXalt2.aspmx.l.google.com
MXalt1.aspmx.l.google.com
MXalt4.aspmx.l.google.com
MXalt3.aspmx.l.google.com
TXTonetrust-domain-verification=26a9ca9dc82047aa8649296fefad00f2
TXTdocker-verification=8f70f73f-50f7-4aff-9c19-a2c723c63e3d
TXTatlassian-domain-verification=ySfArD90okMxGOgfUHlUeuRYVFYhk4mx0eC4SsRbLea1Ox4YzmkiGl7PLAlV1bgG
TXTnotion-domain-verification=j8mADziW1TiDpevsG8MCD3HYkZXVmZG2hxq59A9tB61
TXTjamf-site-verification=NPJyECtHW40sKxq8PSEFhQ
TXTv=spf1 ip4:8.40.142.22 ip4:209.249.148.231 include:spf.protection.outlook.com include:_spf.q4press.com include:_spf.google.com -all
TXTopenai-domain-verification=dv-iQr7yLMOoP8ABM5mW4dPDQuT
TXTe5 94 64 91 66 9f 00 28 02 46
TXTdropbox-domain-verification=kcxf6knjornd
TXTadobe-idp-site-verification=524cb03a118a8834795ef48a18932f5af8789dab734cd919ec0b7b56a12efa1b
TXTwork-accounts-domain-verification=i13znjQUhZ9dAgPaPhfYCTzF2HqiG0
TXTnotion-domain-verification=WtJpy1UlIzukB0D1ZJfd77US4OH6RH4othgLmwb6FPa
TXTZOOM_verify_SCJkp3JnSNmdEpvNZagcvQ
TXTdocusign=d58b7229-56cb-43ab-87ec-2914b56226e8
TXTvmware-cloud-verification-624e21b6-bb92-43cd-b240-561ea38b806d
TXTdomain-verification=UDJ0N3k2SlVVbGphc3RpTmJjcXBnQTl5YU1OVy1UM0RjdlVTcjJWeVBMZVlNbjhkMk9adTdLSldL
TXTanthropic-domain-verification-476ztn=ipIn4Qx45nUZi9hPX6zbChPp8
TXTatlassian-domain-verification=IEKliHq4MX4nFt542a7Ia1a21wymT82uxnN1TPpaLzlwt42WUL2TjldWSOujK4xv
NSbrett.ns.cloudflare.com
NSmia.ns.cloudflare.com
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

⚠️ WordPress detected without a recognisable security plugin — consider adding Wordfence or similar.
CMS
WordPress
E-Commerce
Magento
SEO Plugins
Rank Math
Social & Schema
Open Graph Twitter Cards Schema.org
Page Builder
Gutenberg
Analytics & Tracking
Google Analytics Google Tag Manager
Consent Management
OneTrust
JavaScript
jQuery
Infrastructure & CDN
Cloudflare
Caching
CDN Cache
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (141.193.213.10) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (141.193.213.10) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (141.193.213.10) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
1 Flag

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

⚠️ This domain has been flagged by 1 reputation service(s). Review the details below.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
🚨 URLVoid Verify ↗
FLAGGED: URLVoid reports this domain as blacklisted.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
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