nfp.com

Scanned URL: https://nfp.com

📅 Scan completed: July 5, 2026

nfp.com scored 69/100 overall — average. Its strongest area is SEO (85/100). AI readiness needs the most attention (36/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (372ms total). 10 technologies detected.
69
out of 100
C
Average
Overall Domain Score
SEO 85  ·  LLM 36  ·  Performance 82 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
85

🔍 SEO Score

11 / 13 checks passed

36

🤖 LLM Readiness

4 / 11 checks passed

82

⚡ Performance

9 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. H1 Tag — Found 15 H1 tags. Exactly 1 is recommended.
  2. Image Alt Text — 14 of 28 images missing alt.
  3. Cache Policies — Missing Cache-Control headers.
  4. Structured Data (JSON-LD) — No JSON-LD found.
  5. Schema Entities — No schema entities.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Insurance Broker for Work, Home and Life | NFP 46 chars — Good
Meta Description
Discover tailored insurance and consulting solutions that fit your life and business. Contact us today for personalized guidance and expert support. 148 chars — Good
H1 Heading
Historic renewal increases. GLP-1s. AI. Get ahead of what's next in benefits.
Canonical URL
https://www.nfp.com/
🔍 SEO Audit
A 85/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

✅ Title Tag
Length: 46 chars (Ideal: 30-60).
✅ Meta Description
Length: 148 chars (Ideal: 50-160).
❌ H1 Tag
Found 15 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 6 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
14 of 28 images missing alt.
✅ Sitemap
Sitemap declared.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 442 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
F 36/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

❌ Structured Data (JSON-LD)
No JSON-LD found.
❌ Schema Entities
No schema entities.
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
❌ Organisation Schema
Missing Organization schema.
❌ Breadcrumb Schema
Missing BreadcrumbList.
❌ AI Crawler Access
robots.txt blocks AI crawlers.
✅ Language Declaration
Language set to 'en'.
✅ Semantic Structure
Uses <main> or <article>.
✅ Entity Verification Links
Social/publisher profiles linked.
⚡ Performance & Web Vitals
A 82/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 372ms — very fast.
Network Waterfall (Total: 372ms)
  • DNS: 29ms
  • Connect: 37ms
  • TTFB: 178ms
  • Download: 194ms
✅ Time to First Byte (TTFB)
TTFB: 178ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 59KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
❌ Cache Policies
Missing Cache-Control headers.
✅ CDN Usage
Edge delivery detected.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
✅ Native Lazy Loading
Images use loading='lazy'.
✅ Minified Assets
Minified .js/.css referenced.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
GoDaddy Corporate Domains, LLC
Registered
1995-07-05
Expires
2027-11-02
Last Updated
2023-10-19
Status
client transfer prohibited
Name Servers
pdns75.ultradns.biz, pdns75.ultradns.com, pdns75.ultradns.net, pdns75.ultradns.org
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 2 A  ·  1 MX  ·  34 TXT  ·  4 NS
TypeValue
A104.19.208.28
A104.19.191.28
MXnfp-com.mail.protection.outlook.com
TXTzywave-domain-verification=GFVFTZqfsTRJGfNZImNbaxJBbB26m7smH7mR27vfLws=
TXTd365mktkey=2vap9r22ifh57bbszto9utr1i
TXT0ed1fe018a5967b0c8b03e40d4988648b404aa6810
TXTgoogle-site-verification=ew5omD-h47QrmKvMHqPMN1-45rMZafghccIFx-dTBUQ
TXTclinix-prod.azurewebsites.net
TXTcpadsapi-dev.azurewebsites.net
TXTgoogle-site-verification=p3wEqfhkHzxT5w25Yl16sW2w0R6QirPpVu5VxjVBjmA
TXTdocusign=6e5b38b7-c045-45ad-8118-ea9350ccc25f
TXTv=spf1 include:9401749.spf08.hubspotemail.net include:cust-spf.exacttarget.com include:helpscoutemail.com include:_spf.salesforce.com include:firmspf4.nfp.com include:spf.protection.outlook.com include:relay.bswift.com ip4:168.245.55.27/32 ip4:149.72.225.103/32 ip4:165.254.192.13 ip4:198.245.81.0/24 ip4:136.147.176.0/24 ip4:13.111.0.0/16 ip4:136.147.182.0/24 ip4:136.147.135.0/24 ip4:199.122.123.0/24 ip4:209.61.151.0/24 ip4:166.78.68.0/22 ip4:198.61.254.0/23 ip4:192.237.158.0/23 ip4:23.253.182.0/23 ip4:104.130.96.0/28 ip4:146.20.113.0/24 ip4:146.20.191.0/24 ip4:159.135.224.0/20 ip4:69.72.32.0/20 ip4:104.130.122.0/23 ip4:146.20.112.0/26 ip4:161.38.192.0/20 ip4:143.55.224.0/21 ip4:143.55.232.0/22 ip4:159.112.240.0/20 ip4:198.244.48.0/20 ip4:204.220.168.0/21 ip4:204.220.176.0/20 ip4:141.193.32.0/23 ip4:159.135.140.80/29 ip4:159.135.132.128/25 ip4:161.38.204.0/22 ip4:87.253.232.0/21 ip4:185.189.236.0/22 ip4:185.211.120.0/22 ip4:185.250.236.0/22 ip4:143.55.236.0/22 ip4:198.244.60.0/22 ip4:204.220.160.0/21 ip4:165.254.192.13 ip4:149.72.141.98 -all
TXTpardot1069492=c8362f274b5d988cfc41c693525e8020803e39f34ce8a6809f0f00a4fe39d00d
TXTsending_domain1069492=52cce49238075a15c6664a0dd371d3c2586733a72a1ae48e995fc8de8fc92b73
TXTpardot_236532_*=eb1dedd48006fcc038bef5403aeba443589e727a36fd49d681f4b497132ea13f
TXTclinix-qa.azurewebsites.net
TXTremarkable-domain-verification=37179851-fe06-4843-8f89-3b32c83b61a6
TXTsending_domain1046233=3b1c7e0b598f89bbb239ee75da045e9c9489fdff6e767ead3b8b34804d0b03b5
TXTOqnib0x4oMjLfUc3Y/oNtioFIgtCLsvltbP/OHFWURqOasEOaab95N5RHB9Z9NWtDPMSxNT+ttIYaMmr8vdZBg==
TXTgoogle-site-verification=fgL2TzIWGDvqusPaeJVyzfqHpGr8AGSWzWe4i8w_PgQ
TXTgNFsgK52vGJLq8yren7rSI51ISpu/SL3xUqgCcpn3k5onoPZSEPvdUqBol61j8aSf+SrHAMAfKN7S88YfkwePg==
TXTibmid=ee95b187-3ef2-463c-a34e-b9ac3141c8e1
TXTdidonationmatching.azurewebsites.net
TXTk=rsa; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQDGoQCNwAQdJBy23MrShs1EuHqK/dtDC33QrTqgWd9CJmtM3CK2ZiTYugkhcxnkEtGbzg+IJqcDRNkZHyoRezTf6QbinBB2dbyANEuwKI5DVRBFowQOj9zvM3IvxAEboMlb0szUjAoML94HOkKuGuCkdZ1gbVEi3GcVwrIQphal1QIDAQAB;
TXTnfpconnectmfa-dev.azurewebsites.net
TXTPTS9A0/mTy+kAwZfd61YzmAJ9QZpC6uGGFUlwIlLeUZT/99RdAfIMugZwTcTHLrCf6Xv4ExTSs4FI6WHVTdDfw==
TXTapple-domain-verification=93cXDQOU3f6cIcgI
TXThubspot-32HdseUjhTR3748Lk
TXTwiz-domain-verification=345f74be5f353b3f2cd58de623d5a9922b3988bb86327a3f92b133914a22a9b1
TXTworkplace-domain-verification=rvNNgFPgC2tdA1hH9xr9e5o6oc8m5O
TXT_v8616pu1846hz0r0ps0llw17ogdetff
TXTMS=88CDFEF4D13E9E5B32AE50FC79CD360808044390
TXTpardot888443=47f83111cf304b7fcc668adb4db706df762b31954e320dd68d4e472f003736c9
TXT0ed1fe018a1135ede5561240f599ee943179093535
TXTms-domain-verification=70febb5f-8478-4390-92d9-a6927e2d446c
TXTatlassian-domain-verification=4B2A1eOljaMNfiq1qW4Tx9HaqNAF1u4H5dr39luRvEgNiG7L2ppWq4CMmGuDpBRX
TXTatlassian-domain-verification=ppg3B+Un4s8eD4go+1Jo6IE2Bg9S+oy55UfTRFcjZ/ScOb6yzinryCuoYbm4ftnK
NSpdns75.ultradns.net
NSpdns75.ultradns.com
NSpdns75.ultradns.org
NSpdns75.ultradns.biz
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

E-Commerce
Magento
Social & Schema
Open Graph
Page Builder
Divi
Analytics & Tracking
Google Tag Manager
JavaScript
jQuery
CSS Frameworks
Font Awesome
Fonts
Google Fonts Adobe Fonts
Infrastructure & CDN
Cloudflare jsDelivr
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (104.19.191.28) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (104.19.191.28) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (104.19.191.28) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
1 Flag

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

⚠️ This domain has been flagged by 1 reputation service(s). Review the details below.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
🚨 URLVoid Verify ↗
FLAGGED: URLVoid reports this domain as blacklisted.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
⭐ Community Rating

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