numerator.com

Scanned URL: https://numerator.com

📅 Scan completed: July 16, 2026

numerator.com scored 80/100 overall — great. Its strongest area is Performance (91/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (669ms total). Runs on WordPress with 15 total technologies detected.
80
out of 100
A
Great
Overall Domain Score
SEO 69  ·  LLM 82  ·  Performance 91 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
69

🔍 SEO Score

9 / 13 checks passed

82

🤖 LLM Readiness

9 / 11 checks passed

91

⚡ Performance

10 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Meta Description — Length: 403 chars (Ideal: 50-160).
  2. H1 Tag — Found 4 H1 tags. Exactly 1 is recommended.
  3. Image Alt Text — 26 of 37 images missing alt.
  4. HSTS Security — Missing HSTS header.
  5. FAQ Schema — Missing FAQ schema.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Consumer Insights & Data Company - Numerator 44 chars — Good
Meta Description
Numerator is a data company transforming how consumers and markets are understood. Powered by advanced technology and proprietary, zero-party purchase and survey data from more than one million households, Numerator provides visibility into consumer behavior and attitudes across consumer goods, retail, restaurants, tech and media, management consulting, institutional investors, and the public sector. 403 chars — Too long
H1 Heading
Numerator
Canonical URL
https://www.numerator.com/
🔍 SEO Audit
C 69/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

✅ Title Tag
Length: 44 chars (Ideal: 30-60).
❌ Meta Description
Length: 403 chars (Ideal: 50-160).
❌ H1 Tag
Found 4 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 6 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
26 of 37 images missing alt.
✅ Sitemap
Sitemap declared.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 118 internal links.
❌ HSTS Security
Missing HSTS header.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
A 82/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

✅ Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
✅ Schema Entities
Types: webpage, imageobject, breadcrumblist, website, organization
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
✅ Organisation Schema
Business entity defined.
✅ Breadcrumb Schema
Site architecture is machine-readable.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en-US'.
✅ Semantic Structure
Uses <main> or <article>.
✅ Entity Verification Links
Social/publisher profiles linked.
⚡ Performance & Web Vitals
A+ 91/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 669ms — very fast. Main bottleneck is TTFB (436ms) — consider server-side caching.
Network Waterfall (Total: 669ms)
  • DNS: 60ms
  • Connect: 68ms
  • TTFB: 436ms
  • Download: 233ms
✅ Time to First Byte (TTFB)
TTFB: 436ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 33.1KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
✅ Cache Policies
Cache-Control headers set.
✅ CDN Usage
Edge delivery detected.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
✅ Native Lazy Loading
Images use loading='lazy'.
✅ Minified Assets
Minified .js/.css referenced.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
Network Solutions, LLC
Registered
1998-08-25T04:00:00Z
Expires
2028-08-24T04:00:00Z
Last Updated
2025-06-25T07:03:01Z
Status
clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Servers
NS10.DNSMADEEASY.COM, NS11.DNSMADEEASY.COM, NS12.DNSMADEEASY.COM, NS13.DNSMADEEASY.COM, NS14.DNSMADEEASY.COM, NS15.DNSMADEEASY.COM
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 2 A  ·  5 MX  ·  18 TXT  ·  6 NS
TypeValue
A141.193.213.10
A141.193.213.11
MXalt2.aspmx.l.google.com
MXalt1.aspmx.l.google.com
MXalt3.aspmx.l.google.com
MXalt4.aspmx.l.google.com
MXaspmx.l.google.com
TXTnorthpass-domain-verification=d2c641f65418d446f677b4dc1f930cc7
TXTapple-domain-verification=UWmKRVMn4wZgHRTZ
TXTms-domain-verification=a4833e04-5492-4f12-a411-6e5a23a07b24
TXTMS=ms89219805
TXTdocker-verification=1ced4edd-345c-4e74-99c6-6a82452f0044
TXTnorthpass-domain-verification=7645dc37f072abdbd97e980de093a5a4
TXTnorthpass-domain-verification=f8da49be131cc10d564c8f2ad6047afe
TXTgoogle-site-verification=PINqi2RqsxyBnnm7An248RR4y2lc_urpxveqPR0KYKw
TXTanthropic-domain-verification-20ht5e=fXajLPaFL58qKSInuNZ1eF499
TXTatlassian-domain-verification=5JXhlgKXy8WiJUDYLRpKJOF0nKHOPB5BUtSQ5cph49k7WwZVqNyL1qcbLo8oAGdM
TXTatlassian-domain-verification=jvU5qUYlFzRJL5Prg1xkODmyuc2uXxyqYwb9eUhmr76QaFsgR/fEjKHyZCv2IypV
TXTgoogle-site-verification=rZaTZI7iskui-4R0sRzv5bbY0Bl5yVNRNWi3rx9vsK4
TXTopenai-domain-verification=dv-O7PM3idsbCAuHpwYKed3xFj3
TXTdocusign=e16f56e4-76e7-4b3a-918b-dd8017fa2920
TXTatlassian-domain-verification=TcrcNgnfYJiy08eNx0J4pb+8aeB0rP9I0c72qzLYi44jUVb+JesUks4uHGXn5yae
TXTamazonses:18JON/torIWNc/ZzRytFs62Hsd7vbkeZnDt5veFQK6I=
TXTonetrust-domain-verification=1161456c51d6438888e89b64761f4095
TXTv=spf1 include:UniversalSpf.org ~include:x.UniversalSpf.org include:_spf.google.com ip4:65.151.2.0/24 ip4:64.190.63.0/24 include:spf.mtasv.net include:mktomail.com include:_spf.atlassian.net include:_spf.qualtrics.com include:amazonses.com include:okta.numerator.com include:docebosaas.com include:spf.protection.outlook.com ~all
NSns11.dnsmadeeasy.com
NSns14.dnsmadeeasy.com
NSns15.dnsmadeeasy.com
NSns10.dnsmadeeasy.com
NSns12.dnsmadeeasy.com
NSns13.dnsmadeeasy.com
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

⚠️ WordPress detected without a recognisable security plugin — consider adding Wordfence or similar.
CMS
WordPress
E-Commerce
Magento
SEO Plugins
Yoast SEO
Social & Schema
Open Graph Twitter Cards Schema.org
Page Builder
Elementor Gutenberg
Analytics & Tracking
Google Tag Manager
Consent Management
OneTrust
JavaScript
jQuery
CSS Frameworks
Font Awesome
Infrastructure & CDN
Cloudflare
Caching
CDN Cache WP Rocket
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (141.193.213.10) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (141.193.213.10) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (141.193.213.10) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
1 Flag

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

⚠️ This domain has been flagged by 1 reputation service(s). Review the details below.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
🚨 URLVoid Verify ↗
FLAGGED: URLVoid reports this domain as blacklisted.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
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