petmate.com

Scanned URL: https://petmate.com

📅 Scan completed: November 6, 2026

petmate.com scored 85/100 overall — great. Its strongest area is Performance (91/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (342ms total). Runs on Shopify with 19 total technologies detected.
85
out of 100
A
Great
Overall Domain Score
SEO 85  ·  LLM 79  ·  Performance 91 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
85

🔍 SEO Score

11 / 13 checks passed

79

🤖 LLM Readiness

11 / 14 checks passed

91

⚡ Performance

10 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Meta Description — Length: 168 chars (Ideal: 50-160).
  2. Image Alt Text — 30 of 53 images missing alt.
  3. FAQ Schema — Missing FAQ schema.
  4. E-E-A-T (Author) — No author meta or schema.
  5. Breadcrumb Schema — Missing BreadcrumbList.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Pet Products, Supplies & Accessories - Petmate Store 52 chars — Good
Meta Description
Petmate has been offering the highest-quality pet products, accessories, supplies, and brands for over 60 years. Shop with us today and give your pet the best products. 168 chars — Too long
H1 Heading
Petmate
Canonical URL
https://www.petmate.com/
🔍 SEO Audit
A 85/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

✅ Title Tag
Length: 52 chars (Ideal: 30-60).
❌ Meta Description
Length: 168 chars (Ideal: 50-160).
✅ H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 9 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
30 of 53 images missing alt.
✅ Sitemap
Sitemap declared.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 149 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
B 79/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

✅ Structured Data (JSON-LD)
Found 2 JSON-LD blocks.
✅ Schema Entities
Types: organization, website
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
✅ Organisation Schema
Business entity defined.
❌ Breadcrumb Schema
Missing BreadcrumbList.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en'.
✅ Semantic Structure
Uses <main> or <article>.
✅ Entity Verification Links
Social/publisher profiles linked.
✅ llms.txt
llms.txt found — 48 lines. AI crawlers can read your site manifest.
✅ llms-full.txt
llms-full.txt found — 48 lines. Richer content context available for AI indexing.
✅ AGENTS.md
AGENTS.md found — 48 lines. AI agents have explicit instructions for interacting with this site.
⚡ Performance & Web Vitals
A+ 91/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 342ms — very fast.
Network Waterfall (Total: 342ms)
  • DNS: 12ms
  • Connect: 21ms
  • TTFB: 158ms
  • Download: 184ms
✅ Time to First Byte (TTFB)
TTFB: 158ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 53.5KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
✅ Cache Policies
Cache-Control headers set.
✅ CDN Usage
Edge delivery detected.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
✅ Native Lazy Loading
Images use loading='lazy'.
✅ Minified Assets
Minified .js/.css referenced.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
Network Solutions, LLC
Registered
1999-04-22
Expires
2027-04-22
Last Updated
2026-02-21
Status
client transfer prohibited
Name Servers
ns83.worldnic.com, ns84.worldnic.com
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 1 A  ·  2 MX  ·  17 TXT  ·  2 NS
TypeValue
A23.227.38.65
MXusb-smtp-inbound-2.mimecast.com
MXusb-smtp-inbound-1.mimecast.com
TXTgoogle-site-verification=__SgpFeE_byDskKGzXF__gMavkTveIClaiS0TsYYx88
TXTgoogle-site-verification=OgGnNDKAS3NSKhyZHuwDqaT2aiwZIJHKZnUq34tZHdk
TXTivv1399cokq4oqovahiu8o15kt
TXTeex5Y2b63/x4VLkxvJADDpTSzXVm3xk0dkdsJuw5cqg=
TXTv=spf1 include:usb._netblocks.mimecast.com ip4:207.232.93.46 include:spf.protection.outlook.com include:_spf.atoracle.com include:rp.oracleemaildelivery.com include:mail.zendesk.com include:mailgun.org -all
TXTgoogle-site-verification=t9qxp5Lqw_DF26Tw18Ag9aRLGr5xnqKyS_23zcnVKN4
TXTsb4fsfgp54qnsmacjs730eh6be
TXToj0a3jagqjkoce34jq1qan5ikk
TXT8pjiat2hkb0si01551bglhhcgf
TXTgoogle-site-verification=r8pExFQQF9DVJkA5IOV09SmoSqOjrCy-lxnpKkLlJiM
TXTgoogle-site-verification=L9hZ7yoMwC9D7CjsGfRdKc2RgIS0sNBtxn-uzm1tCQA
TXTvgo4hghrksjjtgf9fgua92at74
TXTgoogle-site-verification=jyyzZ6PIlzpkRVQIL5Z4hvBYqYuoUX5d8b5H2SjHlbk
TXT8srp7il62df5nupi2jhqd13bo
TXTsmartsheet-site-validation=pEl0RCGfEJO30qAderJIj96kbTFD9FtR
TXTklaviyo-site-verification=S3dfRa
TXT0ed1fe018aa0f4804a6959460aac0d313328c24b46
NSns83.worldnic.com
NSns84.worldnic.com
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

CMS
Shopify
E-Commerce
Magento
Social & Schema
Open Graph Twitter Cards Schema.org
Page Builder
Gutenberg
Reviews & UGC
Bazaarvoice
Analytics & Tracking
Google Tag Manager Microsoft Clarity
Marketing Automation
Klaviyo
Advertising
Microsoft Ads Amazon Ads
Chat & Support
Zendesk
JavaScript
jQuery
Fonts
Google Fonts Adobe Fonts
Security
reCAPTCHA
Infrastructure & CDN
Cloudflare AWS CloudFront
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (23.227.38.65) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (23.227.38.65) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (23.227.38.65) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
Clean

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

✅ Domain appears clean — no malware or reputation flags detected on checked services.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
✅ URLVoid Verify ↗
No threats detected per URLVoid.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
⭐ Community Rating

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