priceline.com.au

Scanned URL: https://priceline.com.au

📅 Scan completed: October 24, 2026

priceline.com.au scored 40/100 overall — poor. AI readiness needs the most attention (29/100). The site uses HTTPS. The site is missing a meta description. Page load speed is fast (105ms total). 2 technologies detected.
40
out of 100
F
Poor
Overall Domain Score
SEO 38  ·  LLM 29  ·  Performance 55 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
38

🔍 SEO Score

5 / 13 checks passed

29

🤖 LLM Readiness

4 / 14 checks passed

55

⚡ Performance

6 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Indexability — Page blocked via noindex.
  2. Title Tag — Length: 16 chars (Ideal: 30-60).
  3. Meta Description — No description found.
  4. H1 Tag — Found 0 H1 tags. Exactly 1 is recommended.
  5. Canonical URL — Missing canonical tag.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Just a moment... 16 chars — Too short
Meta Description
None found
H1 Heading
None found
Canonical URL
None found
🔍 SEO Audit
F 38/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

❌ Title Tag
Length: 16 chars (Ideal: 30-60).
❌ Meta Description
No description found.
❌ H1 Tag
Found 0 H1 tags. Exactly 1 is recommended.
❌ Canonical URL
Missing canonical tag.
❌ Open Graph Tags
Found 0 OG properties (4+ recommended).
❌ Indexability
Page blocked via noindex.
✅ Mobile Viewport
Viewport meta tag present.
✅ Image Alt Text
No images found.
✅ Sitemap
Sitemap declared.
❌ Heading Hierarchy
Missing H1 or H2 tags.
❌ Internal Links
Found 0 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
F 29/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

❌ Structured Data (JSON-LD)
No JSON-LD found.
❌ Schema Entities
No schema entities.
❌ FAQ Schema
Missing FAQ schema.
❌ Contextual Summary
Description too short for AI context.
❌ E-E-A-T (Author)
No author meta or schema.
❌ Organisation Schema
Missing Organization schema.
❌ Breadcrumb Schema
Missing BreadcrumbList.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en-US'.
❌ Semantic Structure
No semantic HTML5 wrappers.
❌ Entity Verification Links
No entity validation links.
✅ llms.txt
llms.txt found — 57 lines. AI crawlers can read your site manifest.
✅ llms-full.txt
llms-full.txt found — 85 lines. Richer content context available for AI indexing.
❌ AGENTS.md
No AGENTS.md found at /AGENTS.md. This file tells AI agents how to navigate and interact with your site's content and APIs.
⚡ Performance & Web Vitals
D 55/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 105ms — very fast.
Network Waterfall (Total: 105ms)
  • DNS: 4ms
  • Connect: 12ms
  • TTFB: 47ms
  • Download: 58ms
✅ Time to First Byte (TTFB)
TTFB: 47ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 3.1KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
❌ Cache Policies
Missing Cache-Control headers.
✅ CDN Usage
Edge delivery detected.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
❌ Native Lazy Loading
No lazy loading detected.
❌ Minified Assets
No minified assets linked.
❌ Preload / Preconnect Hints
Missing preload/preconnect hints.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
Domain Directors Pty Ltd trading as Instra
Last Updated
2026-09-19
Status
active
Name Servers
ns-1447.awsdns-52.org, ns-1765.awsdns-28.co.uk, ns-43.awsdns-05.com, ns-838.awsdns-40.net
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 2 A  ·  1 MX  ·  34 TXT  ·  4 NS
TypeValue
A162.159.142.105
A172.66.2.101
MXpriceline-com-au.mail.protection.outlook.com
TXTgoogle-site-verification=DZQ6-gtx0JVpwSOVm8RnfMf5wgWY-KGgqppwVZrbZvg
TXTatlassian-domain-verification=1/K2nsMhc9hfcrV1A8M51kVD0wpvtK0X/p9EkymLtE2skqr1dZ6VBOfKYga6nrTQ
TXTglobalsign-domain-verification=4aa7afba6c84d614c514b87bc505ba3b
TXT_globalsign-domain-verification=7r6rK19TeFLmtULUAiTJxJdXDNdTUPaCR7VMVhQjvR
TXT_gtnf05nym73pknvc8r14ljcunzvskr2
TXTglobalsign-domain-verification=954577175676DA75C4384BC5F8AF9EA1
TXT7wyr300c19hgytzl9q1x8t4kqh2q0h2d
TXT_q06zaosjdjhwnnxly1pqgoflh5fzftz
TXTglobalsign-domain-verification=1021181613C9E0F32C22DB15D33677D6
TXTanthropic-domain-verification-jrt9hz=YU0Wtw99yx4ZzhutOPPh7oxZz
TXTglobalsign-domain-verification=eae74342613cf704e9de59739e5a3cbf
TXTv=spf1 include:spf.protection.outlook.com include:amazonses.com include:mailgun.org -all
TXTglobalsign-domain-verification=7D05B0DB2B9BCC58DC5DF82E0D251431
TXTglobalsign-domain-verification=D840A36306033D87299D7FDE487CB9B1
TXTmiro-verification=50131aef854f856b32c8380daf0e0478754ac121
TXTdtm-domain-verification=g9ARbR7AHfH0SWlZpFEjq8qWuWWpEHebSOiBYltwBIM
TXTopenai-domain-verification=dv-V0usw7PyulCLBnXLWgxzKliN
TXTdocusign=6818d3fe-5be5-4a59-9e61-1b4f60c14040
TXTglobalsign-domain-verification=D2B6B21E8006E398226773521144B38B
TXTfigma-domain-verification=00e5c7da97fac1ce34293d2f3b45b17effecee1e9cce420403bc1cf2d082acef-1729816937
TXTkdg68ddwkv9x2lhcwv3b2hxsrj260r79
TXTcp4lyfggjyswmftyjqhw4snvhfw3886f
TXT_globalsign-domain-verification=1jBMUlRdEzsWB_ICX-nqi-p94XjzhkMn-s-8m61b2_
TXTgoogle-site-verification=Bxm8HfX8-5kbNJjI6GjLpcSM-FcUCpb2TtKGZq6BPYY
TXTg2crls4t9kym3ss1129g9h7thzl1g6vm
TXTfacebook-domain-verification=bcs1gvl2kpnn0vjd7lywd308ztjyx7
TXTglobalsign-domain-verification=FEBB3DD538051174C42691F6F3C19579
TXTgoogle-site-verification=5NURbIdk5tvM00S8ICELtg7ASvuRMTON9ixzULLvEDU
TXThj-ownership=kYcQn5%Mbw*^
TXT8v48yr6n0bw71vw005211n97tmyq302l
TXT3h1jzjw0wnswyzqzzqwhg83xkt3j8k2t
TXTf594z4pl782jxmmb96rnf7httd059m5x
TXT4fdqsg974qjb42nkzb5kmzgkqfzj6vf1
TXTgoogle-site-verification=CBohFYpdgmh26shIWR7p-FaiqpknNWp4tnQHgZd_NHo
NSns-838.awsdns-40.net
NSns-1447.awsdns-52.org
NSns-1765.awsdns-28.co.uk
NSns-43.awsdns-05.com
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

E-Commerce
Magento
Infrastructure & CDN
Cloudflare
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (172.66.2.101) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (172.66.2.101) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (172.66.2.101) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
Clean

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

✅ Domain appears clean — no malware or reputation flags detected on checked services.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
✅ URLVoid Verify ↗
No threats detected per URLVoid.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
⭐ Community Rating

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