rubicon.com

Scanned URL: https://rubicon.com

📅 Scan completed: October 11, 2026

rubicon.com scored 74/100 overall — good. Its strongest area is SEO (77/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (281ms total). Runs on WordPress with 14 total technologies detected.
74
out of 100
B
Good
Overall Domain Score
SEO 77  ·  LLM 71  ·  Performance 73 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
77

🔍 SEO Score

10 / 13 checks passed

71

🤖 LLM Readiness

10 / 14 checks passed

73

⚡ Performance

8 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Meta Description — Length: 162 chars (Ideal: 50-160).
  2. Sitemap — No sitemap found in robots.txt.
  3. Image Alt Text — 7 of 7 images missing alt.
  4. FAQ Schema — Missing FAQ schema.
  5. E-E-A-T (Author) — No author meta or schema.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Rubicon | Waste and Recycling Solutions 39 chars — Good
Meta Description
Rubicon provides waste and recycling services for national brands to households, making it easier to manage waste, control costs, and access full-service support. 162 chars — Too long
H1 Heading
Waste, Recycling, and Sustainability
Canonical URL
https://www.rubicon.com/
🔍 SEO Audit
B 77/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

✅ Title Tag
Length: 39 chars (Ideal: 30-60).
❌ Meta Description
Length: 162 chars (Ideal: 50-160).
✅ H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 13 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
7 of 7 images missing alt.
❌ Sitemap
No sitemap found in robots.txt.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 81 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
B 71/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

✅ Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
✅ Schema Entities
Types: corporation
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
❌ Organisation Schema
Missing Organization schema.
❌ Breadcrumb Schema
Missing BreadcrumbList.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en-US'.
✅ Semantic Structure
Uses <main> or <article>.
✅ Entity Verification Links
Social/publisher profiles linked.
✅ llms.txt
llms.txt found — 1325 lines. AI crawlers can read your site manifest.
✅ llms-full.txt
llms-full.txt found — 1325 lines. Richer content context available for AI indexing.
✅ AGENTS.md
AGENTS.md found — 1325 lines. AI agents have explicit instructions for interacting with this site.
⚡ Performance & Web Vitals
B 73/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 281ms — very fast.
Network Waterfall (Total: 281ms)
  • DNS: 60ms
  • Connect: 62ms
  • TTFB: 112ms
  • Download: 169ms
✅ Time to First Byte (TTFB)
TTFB: 112ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 35.8KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
✅ Cache Policies
Cache-Control headers set.
✅ CDN Usage
Edge delivery detected.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
❌ Native Lazy Loading
No lazy loading detected.
✅ Minified Assets
Minified .js/.css referenced.
❌ Preload / Preconnect Hints
Missing preload/preconnect hints.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
GoDaddy.com, LLC
Registered
1995-08-30
Expires
2028-08-29
Last Updated
2026-09-02
Status
client delete prohibited, client renew prohibited, client transfer prohibited, client update prohibited
Name Servers
ns-1259.awsdns-29.org, ns-1612.awsdns-09.co.uk, ns-77.awsdns-09.com, ns-831.awsdns-39.net
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 1 A  ·  1 MX  ·  16 TXT  ·  4 NS
TypeValue
A23.185.0.4
MXrubicon-com.mail.protection.outlook.com
TXTgoogle-site-verification=M9CM_zaVwiBy8HCeDqICN3bICnS43TUmlQpBa0HAjiw
TXTasv=5cb5c49e42cd87b8628863d83d464693
TXTpardot263882=d6a04b86fdebe9c87b21229982075634afc273670fc3af4c8abbb5b65b2e9dc2
TXTstatus-page-domain-verification=q3d8xgxz8mcb
TXTgoogle-site-verification=zoHz7ngNSOeySY-ym0tuqYugUGGIei2ehehc8t7evDg
TXTdocusign=2297293b-bdef-4b3d-b67d-8ed1763c7260
TXTapple-domain-verification=zbfAZpHNP4jV9Kje
TXTdocusign=14211bbf-a658-496f-b137-08ef4f436894
TXTatlassian-domain-verification=1CSWELpKKIg7rywuukWGH2dMgIhIrq9nuYA0W4Nlq/5/WJRiZ8YID96xep9MShqq
TXTtwilio-domain-verification=c0ce3691285b8d519da9ca95c13182a4
TXTanthropic-domain-verification-pat2pb=593YttWltsrNzClkVJ44pMYFi
TXTnitro-verification-code=Mzc1NDUzMDIwNjM1NTg5MzEyMw==
TXT_github-challenge-RubiconX-org=29d7e49bf3
TXT_github-challenge-rubiconglobalip-org=cadb91342e
TXTfacebook-domain-verification=0dy8a11wbkboxylyrx6rdng9xgh0r8
TXTv=spf1 ip4:44.228.189.70 include:spf.protection.outlook.com include:mailgun.org include:sendgrid.net include:spf.ess.barracudanetworks.com include:mail.zendesk.com include:_spf.salesforce.com ~all
NSns-831.awsdns-39.net
NSns-77.awsdns-09.com
NSns-1612.awsdns-09.co.uk
NSns-1259.awsdns-29.org
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

⚠️ WordPress detected without a recognisable security plugin — consider adding Wordfence or similar.
CMS
WordPress
E-Commerce
Magento
SEO Plugins
Rank Math
Social & Schema
Open Graph Twitter Cards Schema.org
Page Builder
Gutenberg
Analytics & Tracking
Google Tag Manager
Marketing Automation
Pardot
JavaScript
jQuery
Infrastructure & CDN
jsDelivr Nginx
Caching
CDN Cache
Video Hosting
Vimeo
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 6 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ URIBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (23.185.0.4) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (23.185.0.4) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (23.185.0.4) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
1 Flag

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

⚠️ This domain has been flagged by 1 reputation service(s). Review the details below.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
🚨 URLVoid Verify ↗
FLAGGED: URLVoid reports this domain as blacklisted.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
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