rupahealth.com

Scanned URL: https://rupahealth.com

📅 Scan completed: June 28, 2026

rupahealth.com scored 66/100 overall — average. Its strongest area is Performance (82/100). AI readiness needs the most attention (36/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (478ms total). 12 technologies detected.
66
out of 100
C
Average
Overall Domain Score
SEO 77  ·  LLM 36  ·  Performance 82 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
77

🔍 SEO Score

10 / 13 checks passed

36

🤖 LLM Readiness

4 / 11 checks passed

82

⚡ Performance

9 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. H1 Tag — Found 9 H1 tags. Exactly 1 is recommended.
  2. Image Alt Text — 98 of 189 images missing alt.
  3. HSTS Security — Missing HSTS header.
  4. Cache Policies — Missing Cache-Control headers.
  5. Structured Data (JSON-LD) — No JSON-LD found.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Rupa Health | A simpler way to order specialty labwork. 55 chars — Good
Meta Description
Order, track & get results from 30+ lab companies in one place with Rupa’s Unified Lab Ordering Portal. 103 chars — Good
H1 Heading
Order, track & get results from your favorite lab companies on Fullscript.
Canonical URL
https://www.rupahealth.com
🔍 SEO Audit
B 77/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

✅ Title Tag
Length: 55 chars (Ideal: 30-60).
✅ Meta Description
Length: 103 chars (Ideal: 50-160).
❌ H1 Tag
Found 9 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 5 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
98 of 189 images missing alt.
✅ Sitemap
Sitemap declared.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 128 internal links.
❌ HSTS Security
Missing HSTS header.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
F 36/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

❌ Structured Data (JSON-LD)
No JSON-LD found.
❌ Schema Entities
No schema entities.
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
❌ Organisation Schema
Missing Organization schema.
❌ Breadcrumb Schema
Missing BreadcrumbList.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en'.
❌ Semantic Structure
No semantic HTML5 wrappers.
✅ Entity Verification Links
Social/publisher profiles linked.
⚡ Performance & Web Vitals
A 82/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 478ms — very fast.
Network Waterfall (Total: 478ms)
  • DNS: 61ms
  • Connect: 68ms
  • TTFB: 160ms
  • Download: 318ms
✅ Time to First Byte (TTFB)
TTFB: 160ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 34.9KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
❌ Cache Policies
Missing Cache-Control headers.
✅ CDN Usage
Edge delivery detected.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
✅ Native Lazy Loading
Images use loading='lazy'.
✅ Minified Assets
Minified .js/.css referenced.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
NameCheap, Inc.
Registered
2018-02-07T01:34:46Z
Expires
2033-02-07T01:34:46Z
Last Updated
2025-04-14T22:09:07Z
Status
clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Servers
LANA.NS.CLOUDFLARE.COM, MARIO.NS.CLOUDFLARE.COM
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 1 A  ·  5 MX  ·  13 TXT  ·  2 NS
TypeValue
A198.202.211.1
MXaspmx3.googlemail.com
MXaspmx.l.google.com
MXalt1.aspmx.l.google.com
MXaspmx2.googlemail.com
MXalt2.aspmx.l.google.com
TXTstripe-verification=7E0A3938519FF794F00542D9CF25E94715C95647CFAB07B231A7063F7A687D3C
TXTgoogle-site-verification=N3jPu0LxANtDW2UCz3sM9t7w0TEpRzE2k3-T2Elrkuw
TXTgoogle-site-verification=glkShW7U4ZHM4ugXGF1CUvZSxrWfduQ6rXXBTxvc8Tw
TXTv=spf1 include:_spf.google.com include:_spf.mlsend.com include:_spf.reply.io include:_spf.paubox.com include:helpscoutemail.com include:6789046.spf04.hubspotemail.net ~all
TXTgoogle-site-verification=Yu70hkrvqA1admrq6YlRf0HBTMlo6O_UAQT8K4WS3UA
TXTgoogle-site-verification=kXnW4ENUsgrMJ0VkqJeJeiy3dnavuUz06wcw-5665FY
TXTgoogle-site-verification=yT5AcVjN06aMyh4D3Xx7IdoEU2z3WQHtgowHSHJullQ
TXTmandrill_verify.TyZxeg7W9ILZBe9BWG_suw
TXTgoogle-site-verification=L-b7E9wX2R-pXV5IOHD0ZevH_mUekZjckur_jJW3uhU
TXTcalendly-site-verification=lIJnIJPtQxxfO7GYX2GURiSFgTua8n3F5mjCnOCa1
TXTgoogle-site-verification=HkNIwLY4JEAkF3iHpeksr4Qq52Wsm7qwaRxzvf-oCZQ
TXTgoogle-site-verification=7qffZxZQOoZk-Zk9mPIZZxMcilqMcxGf-yRf2VnQ04I
TXTslack-domain-verification=o2aLaeVzSnGrzeKCEp9RF9IgL5O8cp5vLkcFF426
NSmario.ns.cloudflare.com
NSlana.ns.cloudflare.com
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

E-Commerce
Magento
Social & Schema
Open Graph Twitter Cards
Analytics & Tracking
Google Tag Manager
Payment
Stripe
Consent Management
Cookie Consent
JavaScript
jQuery
Fonts
Google Fonts
Infrastructure & CDN
Cloudflare AWS CloudFront cdnjs
Video Hosting
Vimeo
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 6 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ URIBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (198.202.211.1) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (198.202.211.1) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (198.202.211.1) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
1 Flag

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

⚠️ This domain has been flagged by 1 reputation service(s). Review the details below.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
🚨 URLVoid Verify ↗
FLAGGED: URLVoid reports this domain as blacklisted.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
⭐ Community Rating

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