schibsted.com

Scanned URL: https://schibsted.com

📅 Scan completed: September 19, 2026

schibsted.com scored 75/100 overall — good. Its strongest area is SEO (92/100). Performance needs the most attention (55/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (112ms total). Runs on WordPress with 13 total technologies detected.
75
out of 100
B
Good
Overall Domain Score
SEO 92  ·  LLM 73  ·  Performance 55 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
92

🔍 SEO Score

12 / 13 checks passed

73

🤖 LLM Readiness

8 / 11 checks passed

55

⚡ Performance

6 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Image Alt Text — 1 of 21 images missing alt.
  2. Text Compression — No Brotli/Gzip detected.
  3. Cache Policies — Missing Cache-Control headers.
  4. FAQ Schema — Missing FAQ schema.
  5. E-E-A-T (Author) — No author meta or schema.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Schibsted | We tell stories that matter 39 chars — Good
Meta Description
What began as a small publishing house in 1839 is now a media house with some of the strongest news brands in the Nordics. 122 chars — Good
H1 Heading
We tell stories that matter
Canonical URL
https://schibsted.com/
🔍 SEO Audit
A+ 92/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

✅ Title Tag
Length: 39 chars (Ideal: 30-60).
✅ Meta Description
Length: 122 chars (Ideal: 50-160).
✅ H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 6 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
1 of 21 images missing alt.
✅ Sitemap
Sitemap declared.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 134 internal links.
✅ HSTS Security
HSTS header present.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
B 73/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

✅ Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
✅ Schema Entities
Types: webpage, breadcrumblist, website
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
❌ Organisation Schema
Missing Organization schema.
✅ Breadcrumb Schema
Site architecture is machine-readable.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en-US'.
✅ Semantic Structure
Uses <main> or <article>.
✅ Entity Verification Links
Social/publisher profiles linked.
⚡ Performance & Web Vitals
D 55/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 112ms — very fast.
Network Waterfall (Total: 112ms)
  • DNS: 29ms
  • Connect: 30ms
  • TTFB: 111ms
  • Download: 1ms
✅ Time to First Byte (TTFB)
TTFB: 111ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 79.6KB (Target: < 150KB).
❌ Text Compression
No Brotli/Gzip detected.
❌ Cache Policies
Missing Cache-Control headers.
❌ CDN Usage
No CDN headers found.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
❌ Native Lazy Loading
No lazy loading detected.
✅ Minified Assets
Minified .js/.css referenced.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
Name SRS AB
Registered
1996-10-18
Expires
2027-10-17
Last Updated
2026-01-22
Status
active
Name Servers
ns-1082.awsdns-07.org, ns-182.awsdns-22.com, ns-2019.awsdns-60.co.uk, ns-791.awsdns-34.net
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 4 A  ·  5 MX  ·  37 TXT  ·  4 NS
TypeValue
A3.162.3.71
A3.162.3.80
A3.162.3.61
A3.162.3.87
MXalt2.aspmx.l.google.com
MXalt4.aspmx.l.google.com
MXalt3.aspmx.l.google.com
MXalt1.aspmx.l.google.com
MXaspmx.l.google.com
TXTamazonses:bYMHcZPLPRbLAO2cYxS27vGwEu1K81gcF8HM0vhTI8Y=
TXTgoogle-site-verification=p9QuOR687YMBcGjLRh4S6x81-ouKDoAr6lSWKwleuSg
TXTgoogle-site-verification=24iAoT58QZbr2EtZgoEcFQNjoPpk-y2bP-RxsRHXLmw
TXTpexip-portal-domain-verification=b1d08024-74a3-456b-8a2c-c83bff9a961c
TXT_brnkp776iz6606zo8c5j692ma3qrvvn
TXTgoogle-site-verification=4SHhEncqM9kcTAghYH9mLGe179eVCAM42Jte5gCgA1s
TXTd365mktkey=1botzzxqd6t2p0hzrn4v4coxy
TXTatlassian-domain-verification=T5IChTF3ZKTnWvAaklZlegxf60QcBh8c11dnQa0rehmgPfEBKraJROkibqMgGLFo
TXTgoogle-site-verification=y1FNkDiidLAEGBMBCfk1dDGSZfexSPbIabgjmS0zWzg
TXTopenai-domain-verification=dv-69i6ssPKjksqHwRshyoIUyaF
TXTapple-domain-verification=QdusWISPH8oT2Zdj
TXTgoogle-site-verification=EdOmwCzno4qpfeTWS7ZI2AvcMRZYDQy7K5l6xtuUdqE
TXTMS=ms81848753
TXTSFMC-6OBVrqAPZI_J9MldquxY4NiXRdkZcPaCdYJaxsCh
TXTv=spf1 include:_u.schibsted.com._spf.smart.ondmarc.com ~all
TXTdell-technologies-domain-verification=schibsted.com_72b09395-d180-4669-9294-79be16974bb1_1698322936
TXTgoogle-site-verification=anHZ5qOUMKQE1VbGSPcuyFEg6TYedStu1vsAq2cX3e0
TXTk07jms28syjyt339g0wvtjbvyy0873pz
TXTjamf-site-verification=KxfSSGBlopB4PuO5TseYJg
TXTgoogle-site-verification=TJQaaQ0xKhN9S8LKWHSzkA_fegxeeaAsz15P8gWuz_c
TXTanthropic-domain-verification-jphjam=owjwcOkLXpvCiG8MQeBAWhisZ
TXTMS=ms49677650
TXTadobe-idp-site-verification=db942c7f8277e88abf1054c90883362466a89cda4e12f79fd58fd29a88ffd590
TXTmiro-verification=eff9412c1aa1655d0a279f7d6704841b6a02b591
TXTannouncekit-verify=5LRRrAqX4vTFMUU4aAMt0fB0Valr2t
TXTMS=ms79093958
TXTW8gb6IxsQQU8YzRNb-zw1ZHZBw
TXTasv=664ec4643b917e115aeffdaaad03fc64
TXTgoogle-site-verification=Jm95dA9F0QMVapw97k1sT0NnAuVn-enAtuUiuPcX8rM
TXTatlassian-domain-verification=73PL1GfNmV1AxBDVgP2myjKgwuPWrvUuHeM8MOKAOiwPtjVr/GU23aihViEZdkF2
TXTgoogle-site-verification=kbiaZlve5V7Ho5K2yXyCjmoWhs_pXwhIcwzh7HD4bPI
TXTd365mktkey=3e6marc5kqrgppygl3zj678b
TXTamazonses:IfwbU0ASBq+1qAZ+O1+8L2KzD0xmR+vVCVROIMKBaVk=
TXTapple-domain-verification=DVNCiV1VKxxEZ0j7
TXTastro-domain-verification=cmckhe6611prz01nrb6uepjgw
TXTgoogle-site-verification=WNt0BX741-r6eTJQZfxJ9r-7eqkKh4XRj2jOl9kPhWA
TXTdocker-verification=c5b8414a-840b-460d-87bb-c78f8dcb9155
NSns-182.awsdns-22.com
NSns-2019.awsdns-60.co.uk
NSns-1082.awsdns-07.org
NSns-791.awsdns-34.net
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

⚠️ WordPress detected without a recognisable security plugin — consider adding Wordfence or similar.
CMS
WordPress
E-Commerce
Magento
SEO Plugins
Yoast SEO
Social & Schema
Open Graph Twitter Cards Schema.org
Page Builder
Divi
Analytics & Tracking
Google Analytics Google Tag Manager
CSS Frameworks
Material Icons
Fonts
Google Fonts
Caching
CDN Cache
Video Hosting
YouTube
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (3.162.3.80) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (3.162.3.80) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (3.162.3.80) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
1 Flag

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

⚠️ This domain has been flagged by 1 reputation service(s). Review the details below.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
🚨 URLVoid Verify ↗
FLAGGED: URLVoid reports this domain as blacklisted.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
⭐ Community Rating

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