vets-now.com

Scanned URL: https://vets-now.com

📅 Scan completed: September 3, 2026

vets-now.com scored 83/100 overall — great. Its strongest area is SEO (85/100). The site uses HTTPS. Both a title tag and meta description are present. Page load speed is fast (652ms total). Runs on WordPress 6.4.3 with 16 total technologies detected.
83
out of 100
A
Great
Overall Domain Score
SEO 85  ·  LLM 82  ·  Performance 82 (weighted avg: SEO 40%, LLMO 30%, Perf 30%)
85

🔍 SEO Score

11 / 13 checks passed

82

🤖 LLM Readiness

9 / 11 checks passed

82

⚡ Performance

9 / 11 checks passed

⚡ Quick Wins — Top 5 Issues to Fix
  1. Image Alt Text — 9 of 25 images missing alt.
  2. HSTS Security — Missing HSTS header.
  3. FAQ Schema — Missing FAQ schema.
  4. E-E-A-T (Author) — No author meta or schema.
  5. Modern Protocol — Using HTTP/1.1.
📝 Extracted Page Tags

These are the core on-page elements search engines read first. A well-crafted title and description directly affect click-through rates from search results, while the H1 and canonical URL help search engines understand page structure and avoid duplicate content.

Title Tag
Vets Now | Trusted Out-Of-Hours Pet Emergency Care In The UK 60 chars — Good
Meta Description
Vets Now are based in 60+ locations in the UK, including 2 hospitals. We provide out-of-hours emergency care for pets on behalf of 1300+ vet practices. 151 chars — Good
H1 Heading
Your pet emergency service
Canonical URL
https://www.vets-now.com/
🔍 SEO Audit
A 85/100

Search engine optimisation determines how visible your site is in organic search. These checks cover the technical signals Google and other engines use to crawl, index, and rank your pages. Issues here directly impact how much free traffic your site receives.

✅ Title Tag
Length: 60 chars (Ideal: 30-60).
✅ Meta Description
Length: 151 chars (Ideal: 50-160).
✅ H1 Tag
Found 1 H1 tags. Exactly 1 is recommended.
✅ Canonical URL
Canonical URL is set.
✅ Open Graph Tags
Found 10 OG properties (4+ recommended).
✅ Indexability
Page allows indexing.
✅ Mobile Viewport
Viewport meta tag present.
❌ Image Alt Text
9 of 25 images missing alt.
✅ Sitemap
Sitemap declared.
✅ Heading Hierarchy
H1 and H2 structure detected.
✅ Internal Links
Found 57 internal links.
❌ HSTS Security
Missing HSTS header.
✅ HTTPS
Loads securely over HTTPS.
🤖 LLMO (AI & Answer Engine)
A 82/100

AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overview are increasingly the first touchpoint for users. This section checks whether your content is structured so AI systems can confidently extract, cite, and recommend your site in their responses.

✅ Structured Data (JSON-LD)
Found 1 JSON-LD blocks.
✅ Schema Entities
Types: webpage, imageobject, breadcrumblist, website, organization
❌ FAQ Schema
Missing FAQ schema.
✅ Contextual Summary
Description provides good AI context.
❌ E-E-A-T (Author)
No author meta or schema.
✅ Organisation Schema
Business entity defined.
✅ Breadcrumb Schema
Site architecture is machine-readable.
✅ AI Crawler Access
AI agents not blocked.
✅ Language Declaration
Language set to 'en-GB'.
✅ Semantic Structure
Uses <main> or <article>.
✅ Entity Verification Links
Social/publisher profiles linked.
Performance & Web Vitals
A 82/100

Page speed is a confirmed Google ranking factor and has a direct impact on conversions — even a one-second delay can significantly reduce user engagement. This section measures real network timing and highlights the bottlenecks slowing your site down.

💬 This site loads in 652ms — very fast. Main bottleneck is TTFB (393ms) — consider server-side caching.
Network Waterfall (Total: 652ms)
  • DNS: 61ms
  • Connect: 69ms
  • TTFB: 393ms
  • Download: 259ms
✅ Time to First Byte (TTFB)
TTFB: 393ms (Target: < 600ms).
✅ HTML Payload Size
Raw HTML: 26.7KB (Target: < 150KB).
✅ Text Compression
Compression enabled (gzip).
✅ Cache Policies
Cache-Control headers set.
✅ CDN Usage
Edge delivery detected.
✅ Secure Delivery (HTTPS)
Served securely.
❌ Modern Protocol
Using HTTP/1.1.
❌ Native Lazy Loading
No lazy loading detected.
✅ Minified Assets
Minified .js/.css referenced.
✅ Preload / Preconnect Hints
Resource hints found.
✅ Character Set
UTF-8 declared.
📋 WHOIS Information

WHOIS data shows who owns a domain and when it was registered and expires. Expiring domains lose their search authority and history overnight — many strong domains are lost simply because owners forget to renew. Registrant details also signal trust and legitimacy to search engines.

Registrar
123-Reg Limited
Registered
2001-03-19
Expires
2027-03-19
Last Updated
2026-03-20
Status
active
Name Servers
alan.ns.cloudflare.com, june.ns.cloudflare.com
🔗 DNS Records

DNS records control how the world reaches your domain — they point to your server, configure your email, and enable security features like SPF and DMARC. Misconfigured DNS can cause email deliverability problems, downtime, or make your domain vulnerable to spoofing.

📊 3 A  ·  1 MX  ·  14 TXT  ·  2 NS
TypeValue
A104.26.13.220
A172.67.72.172
A104.26.12.220
MXvetsnow-com01b.mail.protection.outlook.com
TXTh2lma2j8qv7djm9dmc2er5sbuk
TXTqfhsu7dreja3quqglglaafrka3
TXTv=spf1 include:spf.protection.outlook.com include:mailgun.org include:emaileuc.freshservice.com include:trustpilotservice.com include:_spf.createsend.com ip4:149.72.29.176 ~all
TXTh9f6q7d1vkjsgv5smukf4psat2
TXTMS=ms21933613
TXTgoogle-site-verification=BxufIShPFUV641OieyyvM0jjR62FASkzwSDu8sdRiiA
TXTapple-domain-verification=_tpBn7i62x70JH5rDeOYhB2UrKsZpSrP2jVU04lGU_c
TXTZOOM_verify_XjtMy769hifTADAa3YxxyP
TXTgoogle-site-verification=uhSufPW1mw-byLzRQnl1uQP0rvkwQjhlKKDzN9_e3is
TXTgoogle-gws-recovery-domain-verification=52545122
TXTmiro-verification=8f054bfe1979fd523fd8ea3c5905c48b5c9fa6e3
TXTgoogle-site-verification=X73U4kijxWB0kyYkOlPn9v96-f-agTUZyZp8z05yvQ0
TXTapple-domain-verification=95Ba2EpDkGewrxhM
TXTt6pocldamje8bu43ldno3t4oae
NSalan.ns.cloudflare.com
NSjune.ns.cloudflare.com
⚙️ Detected Technologies

Understanding what technology stack a site runs on reveals performance characteristics, security exposure, and capabilities. Outdated software is the leading cause of website compromises, while the right tools — analytics, SEO plugins, CDN — are markers of a professionally maintained site.

CMS
WordPress 6.4.3
E-Commerce
Magento
Social & Schema
Open Graph Twitter Cards Schema.org
Page Builder
Gutenberg
Reviews & UGC
Trustpilot
Analytics & Tracking
Google Analytics Google Tag Manager Microsoft Clarity
Advertising
AdRoll
Consent Management
Cookie Consent
JavaScript
jQuery
A/B Testing
VWO
Infrastructure & CDN
Cloudflare cdnjs
🛡️ Security & Blacklist Check
Some Blocked

Being listed on a blacklist means email providers, browsers, and security tools will block or warn users about your domain. This section checks major DNS-based blacklists used by ISPs and mail servers — being flagged here can silently destroy email deliverability and user trust.

ℹ️ 5 check(s) could not be verified automatically. Use the Verify links to check manually.
ℹ️ Spamhaus DBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SURBL Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
✅ URIBL Verify ↗
Lookup inconclusive — use the Verify link to check manually.
✅ Google Safe Browsing Verify ↗
No warnings found in Google Safe Browsing transparency report.
IP Reputation Checks
ℹ️ Spamhaus ZEN (104.26.12.220) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ SpamCop (104.26.12.220) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
ℹ️ Barracuda (104.26.12.220) Verify ↗
Could not be verified automatically. Use the Verify link to check manually.
Sources checked: Spamhaus DBL, SURBL, URIBL, Spamhaus ZEN (IP), SpamCop (IP), Google Safe Browsing (public transparency). DNS-based lookups — no API key required.
🦠 Malware & Reputation Check
Clean

Malware infections and poor reputation scores cause browsers to show red warning screens to visitors and get domains de-indexed by Google. These checks scan your domain against dedicated malware databases and web reputation services to surface any active threats.

✅ Domain appears clean — no malware or reputation flags detected on checked services.
✅ Sucuri SiteCheck Verify ↗
No malware or blacklist entries found.
✅ Norton Safe Web Verify ↗
No threats detected per Norton Safe Web.
✅ URLVoid Verify ↗
No threats detected per URLVoid.
✅ PhishTank Verify ↗
Not found in PhishTank phishing database.
🔗 VirusTotal Verify ↗
Click "Verify" to view the full VirusTotal multi-engine report for this domain.
🔗 Web of Trust (WOT) Verify ↗
Click "Verify" to view community-based reputation scores on Web of Trust.
Services checked: Sucuri SiteCheck, Norton Safe Web, URLVoid, PhishTank. VirusTotal & Web of Trust links provided for manual verification. Active scans use public endpoints — no API keys required.
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